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Association Brain Food: 4.12.24

Reid All About it

SMS marketing. Text Request explains how to create an SMS (text) strategy that aligns with your association’s marketing strategy. They also offer advice on building your subscriber list, sending effective SMS marketing campaigns and staying in compliance with regulations. by Tony Rossell, Marketing General Inc.

Revenue 256
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Insights your association management software can provide your board of directors

Nimble AMS

Depending on the committee’s findings, the report may request funds for a list of proposed activities. . A board report also works to outline potential risks for board members, sometimes creating a full risk assessment for review or opting to put a committee in charge and letting the board vote on proposed actions.

Software 126
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4 Strategies to Retain Your Nonprofit’s Corporate Sponsor

Achieve

Create an open line of communication Whether you’re managing your volunteers or stewarding donors , one core strategy stands out that makes any partnership a success: good communication. Then, determine how often you’ll check in with one another. Send a thank-you letter after the event to show your appreciation for their support.

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Creating an Association Business Model for High-Value Corporate Sponsorships

AssociationChat

From the vantage point of companies, sponsorship fees are almost always a marketing expense …. According to “Association Economic Outlook Report” from Marketing General Incorporated, half of associations surveyed lack the revenue and personnel to develop programs for members. Can Associations Perform Like Marketing Agencies?

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Building Buy-In for an Online Community at Your Association

Higher Logic

Here are five examples of priorities you might find in your association’s strategic plan, along with key points for how community helps. The engagement data generated by your community can help your membership team determine who is likely to renew and who is at risk. MTI chose online community as a tool for digital transformation.

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How To Build An Email List For Beginners

Disciple Media

Email marketing can be extremely cost-effective. But before you can engage in email marketing you need to have an email subscriber list. Email is the definition of affordable marketing: The cost of developing and placing digital ads increases every day. How will your emails fit into your larger marketing strategy?

How To 36
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Friday Buzz: Free Your Mind and the Rest Will Follow

Associations Now

Are you overloading your newsletters with content? During an audit of the newsletter for its flagship magazine, EDUCAUSE Review Online , the association spotted a problem: The newsletter had a ton of content, but readers weren’t clicking on much of it. . — Lori Ely (@LoriatInformz) June 26, 2014. Other good reads.