SCD Group

AUGUST 29, 2012

Does print still work for association marketing & communications? As you know by now, I’m an advocate of many of the new digital communications tools. So, I read with interest a Columbus (Ohio) Dispatch articl e saying that despite the prevalence of digital media, catalogs remain a huge part of retail business.

Marketing 40

Marketing Columbus Ohio Tips 40

SCD Group

JANUARY 23, 2014

An email from Ohio State alerting me to a 90-second Apple commercial featuring the Ohio State Marching Band started my thinking about this blog on association storytelling. Thus, I found two ads that demonstrate compelling storytelling that serve as great examples for association marketers and membership professionals.

New York 40

New York Ohio Newsletter Video 40

SCD Group

DECEMBER 10, 2014

Disproven years ago by Ohio State research, the myth persists. If the media (or a blogger) posts a myth about your industry or profession, what should you do? First, your association should have a crisis communications plan. Your response should be posted on your website and to all your social media platforms.

Pennsylvania 40

Pennsylvania Ohio Analysis Social Media 40

SCD Group

DECEMBER 16, 2012

Disproven years ago by Ohio State research, the myth persists. If the media (or a blogger) posts a myth about your industry or profession, what should you do? First, your association should have a crisis communications plan. Your response should be posted on your website and to all your social media platforms.

Pennsylvania 40

Pennsylvania Ohio Analysis Communications 40

SCD Group

AUGUST 12, 2012

In fact, from a marketing communications perspective, investment in quality content is better than gold because, unlike gold, the value of quality content to your communications efforts rarely fluctuates or goes down. In fact, I’ve heard it said that content is the currency of Social Media.

Content 40

Content Columbus Ohio eBook 40

Associations Now

JANUARY 25, 2017

I’m slowly seeing research and data on Generation Z,” says Callie Walker, senior inbound marketing specialist with MemberClicks. “A So they’re used to having a computer at their fingertips and that’s their primary method of communication. Most of what we have is anecdotal evidence. This generation is going to want to get involved.

millennials 40

millennials Ohio Membership Management Survey 40

SCD Group

AUGUST 30, 2012

Yet, share of auto insurance market shrunk to 4.1%. So, if your association wants to create awareness (and action) for the industry/profession, start with your desired outcomes … then, your target audience(s) … then, your 1-3 key messages … finally, the tools (media) to deliver the message to the target audience(s).

San Francisco 40

San Francisco Columbus Ohio Tools 40

SCD Group

JULY 9, 2012

While the comment embarrassed Romney and his campaign, it created a wonderful opportunity for the Ohio Art Company. ” Scott says “social media are tools. I seek key trends from business and consumer marketing that stimulate your thinking about your organization and its members or donors. I love them!

Press Release 40

Press Release Ohio Price Content 40

Association Adviser

JANUARY 17, 2018

I earned my master’s degree in higher education administration at The Ohio State University and then worked on college campuses for four years. I also include the staff in more board communications so the work of the board is not a mystery to them, and they understand why I give it so much attention. That’s rough for associations.

Team 69

Team Resources Education Revenue 69

Association Adviser

JANUARY 17, 2018

I earned my master’s degree in higher education administration at The Ohio State University and then worked on college campuses for four years. I also include the staff in more board communications so the work of the board is not a mystery to them, and they understand why I give it so much attention. That’s rough for associations.

Team 60

Team Resources Education Revenue 60

Association Adviser

JANUARY 17, 2018

I earned my master’s degree in higher education administration at The Ohio State University and then worked on college campuses for four years. I also include the staff in more board communications so the work of the board is not a mystery to them, and they understand why I give it so much attention. That’s rough for associations.

Team 60

Team Resources Education Revenue 60

AssociationChat

JUNE 28, 2020

We found that while Retail, Real-Estate, and Travel & Hospitality industries have struggled, industries such as Media & Entertainment, Video Conferencing and Social Media have prospered. The financial markets are a bellwether, at least. The virus has destroyed $23trn in global market value since mid-February.

United States 59

United States New York Conference Seattle 59

AssociationChat

APRIL 15, 2020

We found that while Retail, Real-Estate, and Travel & Hospitality industries have struggled, industries such as Media & Entertainment, Video Conferencing and Social Media have prospered. The financial markets are a bellwether, at least. The virus has destroyed $23trn in global market value since mid-February.

United States 52

United States New York Conference Seattle 52