Freestone

FEBRUARY 21, 2024

If your organization hopes to reach more learners or successfully promote an upcoming event, it might be time to create a marketing plan. With a marketing plan, your organization can strategize how to grow your continuing education program, increase engagement, and attract more learners. Want to learn more about marketing plans?

Marketing 80

Marketing LMS Social Media Course 80

Higher Logic

APRIL 2, 2019

However, marketing doesn’t end when the ink is dry on the contract. As made clear, many companies are leaving money on the table if they don't continue marketing to existing customers once they make an initial purchase. The problem is that not enough companies connect these top goals with customer marketing. Increase revenue.

Marketing 195

Marketing Revenue eBook Software 195

Higher Logic

DECEMBER 20, 2018

This is nothing new, by the way.although technology has changed how and where we buy, successful brands have always focused on delivering valuable products to their customers and making it easy for them to purchase. Create better channels of communication that humanize your brand. How does each one of these drive more revenue?

Software 159

Software Revenue Communications Team 159

Associations Now

NOVEMBER 30, 2023

Nondues revenue can be crucial for an association’s financial stability. Without nondues revenue, associations could face difficult decisions. This realization could be why nondues revenue topped the list of associations’ biggest concerns for the first time in Naylor’s 2023 Association Benchmarking Report.

Revenue 64

Revenue Survey Member Engagement Resources 64

Reid All About it

APRIL 5, 2024

The weekly list of free educational events and resources for the association community… Apply for a marketing/branding grant. In honor of their 25th anniversary, Mighty Citizen is giving away $100,000 in marketing and branding services. I’m happy to feature it as long as it’s not too product-centric. Blue ocean strategy.

Revenue 256

Revenue Price Denver Tools 256

GrowthZone

DECEMBER 6, 2022

Through these blogs, you will learn from user experiences how you can grow member value, increase productivity, and boost revenue while using GrowthZone’s software solutions. The following highlights responses from solution users who noted improved communications from using GrowthZone.

Communications 78

Communications Software Directory Committee 78

Reid All About it

OCTOBER 20, 2023

The weekly list of free educational events and resources for the association community… Marketing. Emotional marketing appeals to your audience’s ego and desire to feel and look connected and smarter. Unlike social media, a mobile app provides a cohesive and centralized communication channel to your members. Member app.

Maryland 272

Maryland LMS Revenue Strategy 272

.orgSource

JULY 25, 2023

For communicators who would rather write sentences than algorithms, finding the phrases that will viralize your posts seems like a New York Times word game gone wrong. AI, your new marketing assistant, is happy to help. Jane and Amy shared insights about the opportunities and challenges of integrating AI into marketing programs.

Team 88

Team Marketing Analysis Social Media 88

Blue Sky eLearn

OCTOBER 30, 2018

Below are a few ways to spread some holiday cheer while also boosting end-of-year eLearning revenue. Themed Marketing & Communications. Offer your learners holiday discounts in the form of coupons and product bundles. A Festive Welcome. End-of-Year & Holiday Promotions.

Revenue 144

Revenue Discount LMS Course 144

Reid All About it

JUNE 30, 2023

Non-dues revenue partners. I’m happy to feature it as long as it’s not too product-centric. Host: Nexus Marketing Agency Speakers: Mackenzie Burckbuchler, Partnership Success Specialist at Double the Donation Jessica King, Business Lead at Getting Attention Patrick Larkin, Nonprofit & Business Consultant at CSR – Consulting.

Chicago 205

Chicago Newsletter Revenue Education 205

Reid All About it

JANUARY 19, 2024

Josh King of emc3 asked marketing and event leaders to share their event predictions and trends for 2024. I like looking beyond the association world to see what event planners and marketers for brands are thinking about. Marketing to Gen Z and millennials. Here’s some help for marketing more effectively to younger generations.

Revenue 256

Revenue Strategy Member Engagement United States 256

Association Adviser

MAY 23, 2018

How can we increase non-dues revenue? One of the most valuable revenue-building tools all associations have in their arsenal is member communications. Think about what it takes to produce a successful line of member communications products. Hire the right people for the job. You can’t do it alone. Why is that?

Revenue 61

Revenue Communications Survey Team 61

Association Adviser

MAY 23, 2018

How can we increase non-dues revenue? One of the most valuable revenue-building tools all associations have in their arsenal is member communications. Think about what it takes to produce a successful line of member communications products. Hire the right people for the job. You can’t do it alone. Why is that?

Revenue 61

Revenue Communications Survey Team 61

Reid All About it

FEBRUARY 9, 2024

The weekly list of free educational events and resources for the association community… Employers’ job market. TopClass LMS suggests putting a new spin on your membership and education marketing. In this employers’ job market, it’s tougher for members, customers and prospects to find a better position. More info/register.

Newsletter 266

Newsletter Certificate Denver Case Study 266

Blue Sky eLearn

OCTOBER 30, 2018

Below are a few ways to spread some holiday cheer while also boosting end-of-year eLearning revenue. Themed Marketing & Communications. Offer your learners holiday discounts in the form of coupons and product bundles. A Festive Welcome. End-of-Year & Holiday Promotions.

Revenue 120

Revenue Discount LMS Course 120

Association Success

SEPTEMBER 19, 2019

As someone who works in the digital communications business, I work on many different channels of communication every day. Determining the best ways to effectively communicate with members, drive engagement and grow non-dues revenue is a constant focus for associations. . Break down your communication plan.

Revenue 93

Revenue Communications Analysis Products 93

.orgSource

MAY 15, 2023

Is your marketing team hanging out at the North Pole while the membership group chills in Antarctica? If the marketing team promises a fabulous new website, and the results don’t include any features members want, there will be issues, not the least of which is broken confidence. We saw their loyalty as beyond commercial transactions.

Marketing 88

Marketing Team Social Media Communications 88

Association Adviser

JULY 11, 2022

Associations must engage with their members in order to grow the membership base and drive revenue. So how can a marketing strategy help associations accomplish that? Let’s use the last time you personally bought a new product as an example. It can be anything. For our purposes, let’s say it was a smartwatch. You made […].

Marketing 78

Marketing Revenue Strategy Examples 78

Reid All About it

FEBRUARY 23, 2024

The weekly list of free educational events and resources for the association community… Join or Die. I’d love to see that phrase in membership marketing copy. Professionals for Association Revenue talked to Michelle Brien of Matchbox about the difference between virtual events and digital initiatives. I’m hoping to somehow.

DC 261

DC Washington Member Engagement Innovation 261

GrowthZone

AUGUST 2, 2022

According to the ACCE website, ACCE’s Awards for Communications Excellence program is designed to showcase the top communications and marketing work of chambers of commerce and similar organizations. Our chamber is small (500 members [and no dedicated communications department!]) Award of Excellence Winners.

Communications 78

Communications Directory Social Media Massachusetts 78

Reid All About it

MARCH 24, 2023

They explain how to use AMS data for planning and marketing events. In a tough hiring market, you need to hold on to the talent you have. GrowthZone shares ideas for onboarding, flexible work schedules, employee perks, recognition, and communication. Non-dues revenue. Association staff retention. Event scheduling.

Revenue 227

Revenue Chicago Leadership Education 227

Reid All About it

JANUARY 12, 2024

Bulletin describes how a member app helps you nurture member engagement by providing a centralized communication channel for your members. Your sleep and work quality/productivity depend on the right answer. I’m happy to feature it as long as it’s not too product-centric. Member mobile app. Dirty data. More info/register.

LMS 266

LMS Member Engagement Education Revenue 266

Reid All About it

SEPTEMBER 15, 2023

If you feel like you’ve been seeing more press about microcredentials lately, it’s because researchers see growing support from employers and learners, and higher education sees the potential for revenue and renewed relevance. Also worth your time The right marketing question—an intriguing way to approach a marketing campaign.

LMS 256

LMS Revenue Arlington Education 256

Reid All About it

SEPTEMBER 1, 2023

Gen Z marketing. They describe nine strategies for marketing membership to Gen Z. MGI’s 2023 Membership Marketing Benchmarking Report is ready for download. Sticking with MGI for a moment, Tony Rossell explains how MGI survey participants made a successful case for increasing their membership marketing budgets.

Revenue 227

Revenue Survey Education Strategy 227

Reid All About it

SEPTEMBER 22, 2023

I’m happy to feature it as long as it’s not too product-centric. Host: 6Connex Speakers: Dahlia El Gazzar, event technology strategist and the founder, DAHLIA+ Agency Stephen Kaufman, founder and chief product officer, Inriver Henry Tran, CTO, 6Connex Tue 9/26 at 12 p.m. Host: Professionals for Association Revenue Wed 9/27 at 1 p.m.

LMS 266

LMS Revenue Education Strategy 266

GrowthZone

OCTOBER 30, 2018

For example, printing associations experienced a decrease in memberships due to consolidations, buy-outs, and increased digital marketing and communications. They determined that, in the past, their awards banquet was the most successful source of non-dues revenue. Production Professional of the Year. Team of the Year.

Revenue 90

Revenue Member Engagement Team Examples 90

Association Analytics

SEPTEMBER 27, 2023

With analytics, the benefits sell themselves: Reducing manual work Optimizing processes Growing revenue Having consistent, trusted data Increasing engagement Driving your association’s mission For example, consider an association dedicated to promoting literacy. Let’s say you’re thinking of renovating a community park.

Analysis 169

Analysis Revenue System Learning Management System 169

Reid All About it

FEBRUARY 19, 2021

They also describe how credentialing programs can help your association increase member engagement and revenue. I love Marketing General Inc.’s I love Marketing General Inc.’s I’ll be happy to feature it as long as it’s not too product centric. Conference content. Membership recruitment. Quick hits. More info/register.

Revenue 322

Revenue Las Vegas Marketing Leadership 322

Reid All About it

JULY 31, 2020

The weekly list of free educational events and resources for the association community… Economic outlook for associations. Please consider participating in Marketing General Inc.’s The results will help our community better understand how associations are adapting to change and preparing for the future. Tue 8/4 at 12 p.m.

Montana 362

Montana Revenue Innovation Case Study 362

Reid All About it

NOVEMBER 10, 2023

I usually work with association industry partners on blog posts, case studies, and other content marketing pieces , but am open to learning about other interesting projects outside that scope. Check out what James Young at Product Community has to say about building and using a community engagement funnel. Member app.

Certificate 281

Certificate Price Tools Technology 281

NXUnite

APRIL 2, 2024

The benefits of corporate support for nonprofits are clear: more revenue, extra volunteer power, and greater brand exposure. Cause Marketing When a company donates a percentage of its sales, it’s known as cause marketing. To do this, companies often donate to causes aligned with their products and services.

Resources 130

Resources Examples Products Guidelines 130

Reid All About it

JULY 7, 2023

Because “people will continue to crave true and honest connection with actual living and breathing people,” you should resolve to keep the human aspects of your marketing intact. I’m happy to feature it as long as it’s not too product-centric. Our topic this month is product development. AI and event planning. Fri 7/7 at 4 p.m.

Tools 195

Tools Education Newsletter Chicago 195

WBT Systems

JULY 24, 2018

Associations want to know how their membership recruitment, retention, and marketing tactics compare to others so they can improve member growth and engagement. Every summer, the association community looks forward to the release of the Membership Marketing Benchmarking Report from Marketing General Incorporated (MGI).

Survey 150

Survey Marketing Certificate Education 150

Reid All About it

JANUARY 5, 2024

Non-dues revenue. The State Bar of Texas partnered with Lead Marvels to provide an online resource library for members that generated $160,000 in revenue for the association this past year—plus lots of leads for their sponsors. I’m happy to feature it as long as it’s not too product-centric. Hot association topics. 1 CAE credit.

Revenue 277

Revenue LMS Price Education 277

Reid All About it

MAY 12, 2023

The corporate market is a growing profit center for them—and could be for your association too. They describe several examples of general and specialized membership tiers and discuss factors to consider before moving forward, like your AMS and market research. I’m happy to feature it as long as it’s not too product-centric.

Chicago 200

Chicago Newsletter Mooc Education 200

Reid All About it

FEBRUARY 2, 2024

They explain how to develop a content strategy, know when it’s time for a redesign, decrease costs and increase revenue. I’m happy to feature it as long as it’s not too product-centric. Print magazines. m3Magazines shares advice on transforming your magazine into a valuable asset members will love. Generation Z. More info/register.

Certificate 266

Certificate Denver South Carolina Project 266

Reid All About it

JANUARY 22, 2021

I’ll be happy to feature it as long as it’s not too product-centric. Learn how to develop winning names for publications, events, workshops, webinars, courses and products to help you energize attendance, increase participation and drive interest. Marketing Automation & Technology Systems Demo Day. . Communicate.

Innovation 370

Innovation Communications Education Strategy 370