Reid All About it

JANUARY 26, 2024

The weekly list of free educational events and resources for the association community… Membership. I’ve used data from Marketing General Inc.’s s 2023 Membership Marketing Benchmarking Report in many of the posts I’ve written for clients. Email marketing news. The 2024 survey is now open. More info/register.

Survey 256

Survey Project Strategy Education 256

Slice-Works

JUNE 25, 2014

10 Questions Every CEO Should Ask Their Marketing Director. Great Question: How can we turn marketing from an expense account to a revenue account? Leverage All of Your Communications. One way to get your members to support marketing/sales efforts — provide sample social media posts for important staff/membership communication.

Communications 28

Communications Marketing Conference Charlotte 28

SCD Group

MARCH 29, 2015

I’m not sure why but the volume of junk email marketing arriving last week reached a tipping point. Here’s a sample of what arrived in my email box one day last week: Connecting up. We use the usual suspects but have one client that is a specialty in the healthcare arena and is looking for a potential list for membership recruitment.”

Marketing 40

Marketing Strategy Email Marketing Sample 40

Membership Marketing

JANUARY 2, 2014

In this and several upcoming posts, I want to share three resolutions you may want to consider for your membership marketing program in the New Year. The basics of membership marketing are to create a plan, try new approaches, and track the results and your important membership data points.

Marketing 40

Marketing Sample Recruiting Recruitment 40

Association Success

MARCH 27, 2017

The first thing you should do as an association recruiter is go to Linkedin. It took me 5 seconds just now to perform that search, and I found results for freelance marketers and email copywriters right in my backyard. Find out if they have a portfolio and request sample writing and work. Search Local First.

How To 76

How To New York City DC United States 76

Mizz Information

MARCH 26, 2015

Social media measurement is a bit easier for brands because it''s mainly tied to marketing or PR. If you Google "social media measurement" you get a ton of stuff about measuring the ROI of social media marketing or calculating social media share of voice.

Social Media 40

Social Media Resources Sample Recruiting 40

Reid All About it

MARCH 9, 2018

If a competitor beat you to a new market opportunity or disrupted your business model, know you’re in good company. Your Event Marketing Survival Guide. Event marketing doesn’t have to be a nightmare, but it is a fight for survival—and our event’s survival depends on attracting engaged attendees every time. Wed 3/14 at 1 p.m.

DC 120

DC millennials North Carolina Washington 120

MemberClicks

SEPTEMBER 21, 2022

This makes it way more cost-effective to retain the support of existing members than recruiting, onboarding and engaging new members all the time. You need to make sure you’re really providing and communicating benefits of being in your organization with your members. Communicate renewals to your members in multiple ways.

Process 52

Process Strategy Tips Discount 52

Reid All About it

FEBRUARY 17, 2017

Amy Sample Ward, CEO of NTEN, says, “Nonprofits will have to invest in both the people and technologies they’ll need to fulfill their missions in the future.” Top Trends in Experiential Marketing for 2017. Even someone without any tech experience can turn their website into a new member recruiter — in just an afternoon.

Charlotte 150

Charlotte DC Washington Newsletter 150

Reid All About it

FEBRUARY 17, 2017

Amy Sample Ward, CEO of NTEN, says, “Nonprofits will have to invest in both the people and technologies they’ll need to fulfill their missions in the future.” Top Trends in Experiential Marketing for 2017. Even someone without any tech experience can turn their website into a new member recruiter — in just an afternoon.

Charlotte 150

Charlotte DC Washington Newsletter 150

Membership Marketing

OCTOBER 10, 2011

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. The 25 Most Important Lessons in Membership Marketing. I went through them and pulled out a representative sample of 25 responses.

Marketing 40

Marketing Survey Social Media Price 40

Association Adviser

JULY 26, 2016

Is our name and messaging across all communications consistent and in step with what the organization stands for and delivers to its members?’ AA: Ho w does rebranding rejuvenate your membership marketing? AA: Ho w does it help your association recruit and retain more members?

South Dakota 60

South Dakota North Dakota Proposal Minnesota 60

Mizz Information

OCTOBER 24, 2014

Whereas a few years ago in the association community, social media was a topic that dominated almost every event agenda, the topic has all but fallen off the radar in favor of this year''s hot topics, content marketing, big data and the like. How do you map metrics to ALL of those functions?!

Social Media 40

Social Media Boston Sample Tools 40

SCD Group

OCTOBER 10, 2012

Video is rapidly becoming a major communications tool. Here’s a sample of the responses to an ongoing video discussion among ASAE members: Looking for any and all feedback from associations utilizing video to reach potential and current members.

Video 40

Video Examples Sample Recruiting 40

Reid All About it

JULY 8, 2022

At MASAE, the discussion focused on the association predilection to return to ‘normal’ and in-person events, changing member preferences, and using technology more effectively to communicate with members. Lisa Vogel, Leader, Field & Event Marketing, Webex Events (formerly Socio). AMS basics. 1 CMP credit. More info/register.

San Francisco 39

San Francisco Certificate Technology LMS 39

Association Adviser

JANUARY 17, 2018

I think CEOs and boards benefit from open communication, so share what’s going on, keep them up to date and share what’s not working well – this brings them close to the work of the association in an authentic way and creates a relationship where they want to be your ally and source of support. NBOA didn’t have a lot of money.

Team 69

Team Resources Education Revenue 69

Association Adviser

JANUARY 17, 2018

I think CEOs and boards benefit from open communication, so share what’s going on, keep them up to date and share what’s not working well – this brings them close to the work of the association in an authentic way and creates a relationship where they want to be your ally and source of support. NBOA didn’t have a lot of money.

Team 61

Team Resources Education Revenue 61

Association Adviser

JANUARY 17, 2018

I think CEOs and boards benefit from open communication, so share what’s going on, keep them up to date and share what’s not working well – this brings them close to the work of the association in an authentic way and creates a relationship where they want to be your ally and source of support. NBOA didn’t have a lot of money.

Team 60

Team Resources Education Revenue 60

Associations Now

MAY 21, 2015

And in today’s evolving communications and marketing environment, it’s important to find someone who has the right skills to take your associations to the next level. Don’t be afraid to ask for writing samples from candidates of any level. This is about what to do next. In other words, to sell.

Communications 40

Communications Marketing Recruiting Recruitment 40

Membership Marketing

DECEMBER 19, 2013

Growth of Online Marketing: More and more marketing dollars are moving toward various forms of online advertising. These digital marketing methods are being adopted because they are track able, scalable, measurable and global. In January, we will be launching our next Membership Marketing Benchmarking Survey.

Marketing 40

Marketing Sample Recruiting Recruitment 40

Membership Marketing

JULY 12, 2013

One thing that disappoints me the most in the practice of membership marketing is the lack of testing that is conducted. In our 2013 Membership Marketing Benchmarking Report only 16% of responding associations said that they conducted A/B split testing (a control versus a test segment) as part of their membership marketing efforts.

Marketing 40

Marketing How To Sample Discount 40

Aaron Wolowiec

OCTOBER 21, 2014

This month’s guest blog post is by Kent Agramonte, a marketing supervisor at Naylor. Kent Agramonte, marketing supervisor at Naylor LLC. When you are 100 percent confident that your survey is ready to be sent out, you may want to test it on a small sample of potential respondents before sending to your full distribution list.

Survey 100

Survey How To Sample Revenue 100