Association Analytics

FEBRUARY 20, 2024

Not surprisingly, a 2020 report from Wild Apricot showed that 68% of organizations have difficulty growing membership. Besides facing competition from free online sources of continuing education and mentorship, it can also be a challenge for associations to communicate their value, especially when it comes to younger generations.

Strategy 169

Strategy Social Media Discount Newsletter 169

EventMobi: Association Events

SEPTEMBER 21, 2023

That’s why having multiple member retention strategies in place is a must! In this blog post, we’ll cover: How to increase membership retention The best member retention strategies Tips on creating an event strategy for member retention What Is Membership Retention and Why Does It Matter? Engage your members. Implement feedback.

Strategy 130

Strategy Software Social Media Discount 130

Higher Logic

JANUARY 2, 2019

How can marketing and sales teams work more efficiently ? If these types of marketing strategy questions are floating around in your mind as we enter the new year, keep reading. Nobody wants to be the company left behind because they missed the trend, and everybody wants to get ahead with new groundbreaking marketing techniques.

Marketing 184

Marketing Strategy Tips Social Media 184

Associations Now

AUGUST 28, 2023

Marketing General Incorporated’s 2023 Membership Marketing Benchmarking Report found that associations are experiencing an increase in membership following declines during the pandemic. We saw the hit membership took in our 2021 report. We also saw the negative impact of the Great Recession in our 2010 report,” he said.

Report 97

Report Recruiting Recruitment Innovation 97

Association Adviser

OCTOBER 30, 2018

This year’s Association Communications Benchmarking Study showed us that traditional forms of member communication – live events and print media – continue to be popular among associations and their members. The print magazine was the second most highly valued communication channel this year. Live events remain the No.

Communications 185

Communications Social Media Newsletter Content 185

.orgSource

FEBRUARY 12, 2024

Is your marketing team hanging out at the North Pole while the membership group chills in Antarctica? If the marketing team promises a fabulous new website, and the results don’t include any features members want, there will be issues, not the least of which is broken confidence. We saw their loyalty as beyond commercial transactions.

Marketing 88

Marketing Team Social Media Communications 88

Reid All About it

APRIL 12, 2024

SMS marketing. Text Request explains how to create an SMS (text) strategy that aligns with your association’s marketing strategy. They also offer advice on building your subscriber list, sending effective SMS marketing campaigns and staying in compliance with regulations. by Tony Rossell, Marketing General Inc.

Revenue 256

Revenue Strategy Price Newsletter 256

Reid All About it

OCTOBER 20, 2023

The weekly list of free educational events and resources for the association community… Marketing. Emotional marketing appeals to your audience’s ego and desire to feel and look connected and smarter. Unlike social media, a mobile app provides a cohesive and centralized communication channel to your members. Member app.

Maryland 272

Maryland LMS Revenue Strategy 272

MemberClicks

OCTOBER 29, 2021

That means clearly communicating your organization’s value proposition. Based on a recent Marketing General report , associations that saw spikes in new membership or member renewal rates 80% or higher in the last five years said their value proposition was compelling or very compelling.

Strategy 95

Strategy Marketing Tips Recruiting 95

Nexus Marketing

NOVEMBER 15, 2023

When working with Nexus Marketing, one of the most crucial aspects clients are curious about is our reporting process. How do we track and communicate progress in traffic, keyword rankings, and lead generation? This section reveals opportunities and challenges, guiding our strategy for future growth.

Report 52

Report Organization Analysis Strategy 52

Higher Logic

OCTOBER 22, 2019

Let’s take a look at how your association can use your AMS to engage and provide for your members with these five strategies: Create comprehensive member profiles. Automate your communications. Learn more using reporting features. Automate your communications. Personalize member communications.

System 192

System Association Management Software Strategy 192

Higher Logic

JANUARY 31, 2019

When Kim Lear spoke at our most recent Super Forum , she reminded us that improving intergenerational communication has never been more pertinent than now. If it’s the latter, it’s time to reshape your strategy. Effective communication is all about managing expectations. Kim Lear, Keynote Speaker, #HLSF18. Cue the Aretha).

Communications 184

Communications millennials Tips Software 184

Higher Logic

JANUARY 29, 2019

Achieving great engagement requires a commitment to a great member engagement strategy. Why is a Member Engagement Strategy So Important? It's only been a focus for the past few decades and, unlike more traditional disciplines like marketing and finance, you can't go to school and major in it. Want to know more about engagement?

Member Engagement 257

Member Engagement Strategy Tools Content 257

Reid All About it

MARCH 8, 2024

They also give their take on sunsetting, membership models, subscription tactics, community and releasing the need for perfection. Education program marketing. This time, they suggest eight marketing principles you should revisit or explore, most of them based on behavioral science. Event marketing. Mentoring programs.

Social Media 250

Social Media DC Strategy Education 250

MemberClicks

DECEMBER 14, 2022

No matter how much you might personally be overwhelmed dealing with your overstuffed email inbox, nonprofit email marketing is still one of the most powerful ways to reach your members, donors, and audience. nonprofit email marketing program is key to your success – and we’ll show you how to do it well by sharing industry best practices.

Email Marketing 52

Email Marketing Marketing Strategy United States 52

CMA Solutions

MARCH 6, 2024

In the evolving healthcare landscape, one tactic has become essential for healthcare providers and organizations to attract more patient leads: digital marketing. This case study shows how digital marketing through public relations can boost your practice’s visibility affordably. The tactics vary.

Marketing 64

Marketing How To Social Media Video 64

Reid All About it

MARCH 1, 2024

When associations canceled their conferences during the pandemic, sponsors and exhibitors found other ways to achieve their marketing goals. Marketing General Inc. Education and community are the top priorities for members. They’re looking for year-round partnerships, not just a name drop and logo display at an annual event.

Education 256

Education New Hampshire Tips Technology 256

GrowthZone

APRIL 18, 2023

Marketing Automation is a premium module available in the GrowthZone platform that will help you increase engagement, recruit members, and save time. By automating these communication processes, associations can save time and resources while still ensuring that important information is delivered in a timely and effective manner.

Marketing 78

Marketing Email Marketing Social Media Recruiting 78

Reid All About it

APRIL 5, 2024

The weekly list of free educational events and resources for the association community… Apply for a marketing/branding grant. In honor of their 25th anniversary, Mighty Citizen is giving away $100,000 in marketing and branding services. While reading GrowthZone’s 2024 association survey report , I noted a few common problems.

Revenue 256

Revenue Price Denver Tools 256

Reid All About it

FEBRUARY 23, 2024

The weekly list of free educational events and resources for the association community… Join or Die. I’d love to see that phrase in membership marketing copy. Bulletin describes how a member app helps nurture member engagement by providing a centralized communication channel for members. Gen Z and millennial marketing.

DC 261

DC Washington Member Engagement Innovation 261

Associations Now

MAY 10, 2019

Think long and hard about the tactics you use to communicate to them—as well as how they can respond. Here are a few internal communications strategies to try. A lot of thought is often put into external communications, such as marketing materials and member engagement. So why bother with an elaborate strategy?

Communications 87

Communications Strategy Software Newsletter 87

Higher Logic

OCTOBER 18, 2018

Email is an important component of any modern marketing strategy. But, email marketing on its own can only do so much. Trying to look at your members’ engagement using email marketing is like seeing the world without glasses. Marketing Automation Gets RESULTS. What it does, it does…fine. It’s limited, though.

Email Marketing 159

Email Marketing Marketing Social Media Video 159

Aaron Wolowiec

AUGUST 10, 2015

Marketing is much more difficult than most people think. Marketers have a vast skill set, and that’s why they should have a seat at the decision-making table. That’s according to a new benchmarking study on association marketing by Demand Metric and HighRoad Solution. “ Print, however, ranks eighth in terms of effectiveness.

Report 100

Report Marketing Detroit Social Media 100

.orgSource

MAY 15, 2023

Is your marketing team hanging out at the North Pole while the membership group chills in Antarctica? If the marketing team promises a fabulous new website, and the results don’t include any features members want, there will be issues, not the least of which is broken confidence. Effective strategy begins with an integrated plan.

Marketing 88

Marketing Team Social Media Communications 88

Reid All About it

APRIL 19, 2024

In Nimble AMS’ AI success kit, you get four resources: two 30-minute webinar recordings about AI for associations and two white papers, one an introduction to AI for associations and one on developing an AI strategy. Bulletin describes how member apps help improve member engagement by providing centralized communication channels for members.

Newsletter 250

Newsletter Content Social Media Education 250

Associations Now

JULY 31, 2019

Marketing departments need a content strategy that aligns with the association’s mission, engages members, and allows for repurposing across multiple channels. Association marketing teams looking to improve their content strategy should focus on three areas—alignment, engagement, and reuse. We were just making cool stuff.

Team 88

Team Content Strategy Marketing 88

Reid All About it

DECEMBER 15, 2023

Online communities. Since associations are communities, it’s good to know what community experts believe is on the horizon. This Guild report on online community trends put together by Michelle Goodall focuses on brands, but many of the trends pertain to associations and their communities too.

Iowa 256

Iowa millennials Texas Strategy 256

Reid All About it

SEPTEMBER 22, 2023

At Business Insider, Charlotte Lytton reports on research about Gen Z and education. Ali Zamanian at Position describes three website strategies that will help you sync up “with the attitudes, behaviors, desires, and values of your association’s next generation.” Mark Wallach, Engagement Mobile Strategies ) How to use AI to do stuff.

LMS 266

LMS Revenue Education Strategy 266

Aaron Wolowiec

MAY 24, 2016

Email marketers: Does this sound familiar? According to most reports, email is the No. 1 tool for marketing among associations. A new report by Informz may help marketers decide. The 2016 Association Email Marketing Benchmark Report analyzes nearly 2 billion emails sent by associations in 2015.

Marketing 140

Marketing Email Marketing Newsletter Report 140

Aaron Wolowiec

MAY 24, 2016

Email marketers: Does this sound familiar? According to most reports, email is the No. 1 tool for marketing among associations. A new report by Informz may help marketers decide. The 2016 Association Email Marketing Benchmark Report analyzes nearly 2 billion emails sent by associations in 2015.

Marketing 140

Marketing Email Marketing Newsletter Report 140

Reid All About it

SEPTEMBER 29, 2023

Association Adviser’s annual Association Benchmarking Report begins with an interesting look at association communication challenges and trends over the past 12 years Naylor has published this report. That explains the interest in communities like Non-Dues-A-Palooza and Professionals for Association Revenue.

Revenue 272

Revenue Innovation Education Tools 272

Reid All About it

DECEMBER 8, 2023

Results Direct and.orgCommunity released the first and most comprehensive report on mobile apps in the association community , which includes data on how associations and their members are using mobile apps. Mark Lowry at Association Analytics shares helpful member retention strategies. Marketing to Gen Z and millennials.

Strategy 272

Strategy Video Technology Innovation 272

Reid All About it

JUNE 30, 2023

Professional development is a highly valued employee benefit, according to dozens of research reports, especially by early-career professionals. WBT Systems provides strategies for offering professional development as an employee retention tool. They describe what associations need to offer to compete with these new membership groups.

Chicago 205

Chicago Newsletter Revenue Education 205

Association Success

SEPTEMBER 10, 2020

Word-of-mouth recommendations and email communications were the two best channels for new member acquisition for membership organizations last year, according to Marketing General Incorporated ’s latest Membership Marketing Benchmarking Report. .

Report 78

Report Analysis Content Communications 78

Reid All About it

NOVEMBER 3, 2023

I usually work with association industry partners on blog posts, case studies, and other content marketing pieces , but am open to learning about other interesting projects outside that scope. Engagement marketing. Chapter communications. GrowthZone shares strategies for selling your board (or boss) on the need for a new AMS.

Tools 272

Tools Strategy Revenue Technology 272

MemberClicks

MAY 10, 2024

Without further ado, let’s dive into the top 10 most effective job board strategies we’ve documented across all three associations, how each works to drive revenue and growth, and how your association can employ the same Job Board strategies for unprecedented results.

Idaho 52

Idaho Strategy Boston Price 52

Aaron Wolowiec

AUGUST 16, 2016

Not only is it my full-time profession, but I’m constantly soaking up stories about new trends, PR disasters, crisis communications and more. Years ago, PR (which used to be more focused on media relations) and marketing didn’t always mix well. Now, marketing is very much about content. But not just anyone can do marketing.

Marketing 133

Marketing Email Marketing Report Content 133