Remove Communications Remove Member Experience Remove Products Remove Social Media
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Association Brain Food: 4.26.24

Reid All About it

Two-thirds of associations plan to develop new products/services, yet only one-third plan to hire more staff. I’m happy to feature it as long as it’s not too product-centric. Hear about the key criteria for creating content that retains members. Product Marketing Manager, Higher Logic Wed 5/1 at 12 p.m. 1 CAE credit.

Content 266
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Three Data-Informed Strategies for Better Member Engagement

Association Analytics

Most associations don’t have an easy way to measure member engagement across all their different systems and touch points. And even when measured, it can be tricky to know how to use engagement scores to improve member experience and operational results.

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Association Brain Food: 4.19.24

Reid All About it

James Young of Product Community describes a twist on mentoring. By supporting these pairings, associations can foster a learning culture and community. Bulletin describes how member apps help improve member engagement by providing centralized communication channels for members. Congratulations, Dean!

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Personalize the Member Experience, Increase Retention

YourMembership

Corporate + Social. Add-On Products. I’ve written about personalizing the member experience for years now but Chris Brogan reminded me in his weekly newsletter just how far personalization can go. Social Media and Business Trends. Member Engagement + Retention. Associations. Chambers + EDCs.

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Association Brain Food: 4.12.24

Reid All About it

Katrina Ciccarelli McAfee at Association Analytics shares a three-step strategy for improving new member acquisition. She explains how to get in front of prospects, make an impression on them and communicate the value of membership. I’m happy to feature it as long as it’s not too product-centric. Staff meetings. 1 CAE credit.

Revenue 256
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Building Buy-In for an Online Community at Your Association

Higher Logic

The engagement data generated by your community can help your membership team determine who is likely to renew and who is at risk. Once you know who’s at risk, you use automated campaigns to send timely, personalized member communications to those members. MTI chose online community as a tool for digital transformation.

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Association Brain Food: 6.30.23

Reid All About it

I’m happy to feature it as long as it’s not too product-centric. Corporate Partner Engagement for Nonprofits: Getting Started Corporate partnerships offer a significant source of funding and other resources, but they require careful planning, consistent communication, and a willingness to collaborate to achieve shared outcomes.

Chicago 205