Association Adviser

OCTOBER 13, 2016

More than half (54 percent) of the executives who took part in our annual association communication benchmarking study felt their organization’s inability to generate non-dues-revenue (NDR) was a serious or significant challenge — up substantially from 2015. Legacy communication channels still have a seat at the table. 2015. ** 11%.

Revenue 60

Revenue St. Louis Price Cost 60

Slice-Works

MAY 8, 2014

So many of the organizations we talk to want to skip the goals, objectives and strategies and get right to the tactics. There’s your website, email newsletter, social media, maybe an app, website downloads, video. What we can do is help you put together the marketing mix that is the right strategy for you.

Marketing 28

Marketing Social Media Video Content 28

GlowGlobally

JANUARY 31, 2014

To begin 2014, we are featuring a new MCI white paper authored by Nikki Walker, MCI’s Vice President for its global association management and consulting practice, based in Dubai, UAE. Have you ever wondered how your association’s brand is perceived specifically by the international community?

Member Engagement 60

Member Engagement Products America Marketing 60

Membership Marketing

NOVEMBER 4, 2010

Therefore, the initial goal is to get an opt-in from the visitor for future communications. • What offers – free articles, newsletters, discounts, event notifications -- produce the highest opt-in rate? Cost of Wrong Strategy. (8). growth strategies. (4). Growth Strategy. (43). White Paper. (4).

Social Media 40

Social Media System Price Survey 40

Association Success

DECEMBER 5, 2019

There are learning courses, conference panels, blog posts, newsletters — both digital and on paper, case studies and white papers. but you’re able to see how your content strategy fits into and around it. . Internal communication. So much of what an association produces involves or revolves around content.

Tools 83

Tools Content Strategy Organization 83

Aaron Wolowiec

DECEMBER 13, 2012

So, it quickly becomes evident that a simple content curation strategy could easily help qualify some of this information, further promoting the organization as a valuable resource and content expert. Discussion boards/online communities. Program outlines/white papers. Newsletter/magazine articles. YouTube videos.

Content 100

Content Newsletter Social Media Case Study 100

Fonteva

SEPTEMBER 19, 2019

Marketing and communication options. Advanced AMS solutions keep track of data and metrics generated by your various association management tools and member-facing outlets, providing all the information needed to formulate intelligent strategies for upcoming events or campaigns. Data for smarter marketing and engagement strategies.

System 40

System Software Tools Association Management 40

Association Adviser

MARCH 31, 2017

Your organization already puts so many resources into selecting the right speakers, bringing in quality industry exhibitors, and encouraging attendees to register that it would be a shame for your marketing and communications staff to overlook additional uses for the new and exciting content that your event produces every year.

Content 60

Content Tips Video Newsletter 60

SCD Group

OCTOBER 4, 2012

Types and methods of promoting - anything special I should think about beyond email, newsletter, website, and social media promotion? Any special communications, outreach, bonuses, and so forth?". I didn’t have a problem with these strategies. Top 5 Roadblocks to Association Content (Marketing) Strategy. at 4:27 PM.

Recruiting 40

Recruiting Recruitment Newsletter Content 40

Associations Now

MARCH 15, 2016

. “If there’s one thing associations do, it’s produce content,” association marketing pro Scott Oser said during a session on marketing and communications on Sunday at ASAE’s 2016 Great Ideas Conference. but he does love listening to podcasts and is subscribed to a number of industry newsletters.

Content 40

Content Press Release Analysis Social Media 40