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Association Brain Food: 1.12.24

Reid All About it

Bulletin describes how a member app helps you nurture member engagement by providing a centralized communication channel for your members. Unlike social media platforms, your association controls your mobile app platform—a tangible reminder of membership benefits. More info/register (ASAE Marketing Professionals Community).

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Hello — is it this association you’re looking for?

Association Success

It feels as though the world is changing every single day, and with a global pandemic, that process has only accelerated. Sometimes the best way to do that isn’t by retooling an email newsletter or coming up with a punchier message for social media: It’s by picking up the phone and dialing.

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5 Expert Tips to Revamp Your Event Management Strategy

Higher Logic

You also need sustainable, behind-the-scenes management processes and tools to help you pull off a seamless event every time. Support online community spaces. Segment and tailor communications. That said, there are some features and considerations every association that hosts community events should keep in mind.

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Results-driven Event Marketing for the Discerning Attendee

Association Adviser

During this phase, typically six months to one year in advance of your event, start by answering the following key questions: What needs to be communicated? To whom does the content need to be communicated? When and how often will the content be communicated? How will the content be communicated?

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Results-driven Event Marketing for the Discerning Attendee

Association Adviser

During this phase, typically six months to one year in advance of your event, start by answering the following key questions: What needs to be communicated? To whom does the content need to be communicated? When and how often will the content be communicated? How will the content be communicated?

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Association Brain Food Weekly: 6.12.20

Reid All About it

He shares too many good points and ideas about communications, virtual events, and sponsorships to discuss here so go read it! Reed, CAE, president and chairman, Export-Import Bank of the United States. A powerful way to communicate is through storytelling. Presenters: Dani Mackey, president, Dani Mackey Communications.

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Public Affairs During a Pandemic

Beekeeper Group

And in case you missed it, we created this COVID-19 related guide to maintaining your presence on social media and these suggestions for remote advocacy. After posting natively to social media, Beekeeper Group implemented a Facebook ad campaign to generate grassroots actions and a display ad campaign for visibility among policymakers.