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New Report Reveals a Rebound in Membership Numbers

Associations Now

Marketing General Incorporated’s 2023 Membership Marketing Benchmarking Report found that associations are experiencing an increase in membership following declines during the pandemic. That growth was correlated with associations that have compelling value propositions, embrace innovation, and focus on recruitment.

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Recruit, train, retain: Attracting young professionals to community management

Ungrated

According to the Foundation for Community Association Research ’s 2021 report, Attracting Talent to the Community Association Management Industry , more than 26% of the nation’s housing stock is part of a community association. The future of the industry depends on hiring young professionals —soon.

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How to successfully recruit and retain staff with innovative technology

Nimble AMS

So, how can an association recruit and retain staff in this job seeker’s market? . Here are three tips to embrace a modern association management software and increase staff recruitment and retention at your organization. . 81% of data satisfied employees report they’ll stay at their company for the next five years.

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10 Association Communications Stats with Tips to Reach Younger Members More Effectively

Higher Logic

The sooner associations wake up to the reality that their multigenerational membership base isn’t going to retain itself with an outdated communications strategy, the sooner they can break through to emerging generations and maximize overall engagement and retention. 10 Association Communications Stats + Membership Tips.

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Why Personal Communication Means More Now

Associations Now

Generative AI can make communication more efficient but less trustworthy. While that gets sorted out, though, leaders and managers will likely be prone to doing some dumb things when it comes to communicating. No one wants to be spammed, and no one wants to feel like they were part of some lazy recruiter’s bulk messaging.”

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Membership recruiting: It’s like spring rush, except it’s all year long

Ungrated

This month, as spring rush gets underway at some colleges and universities, my daughter is following in my footsteps and serving as her sorority’s recruitment chair. Rule number one in Greek recruitment is: Make every person in the room feel welcome. I explained that recruitment often can be easier than engaging and retaining members.

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Membership Recruiting Is Like Spring Rush, Except It’s All Year Long

Ungrated

This month, as spring rush gets underway at some colleges and universities, my daughter is following in my footsteps and serving as her sorority’s recruitment chair. Rule number one in Greek recruitment is: Make every person in the room feel welcome. I explained that recruitment often can be easier than engaging and retaining members.