Associations Now

MAY 6, 2019

After a major bug left users of the Firefox browser without their add-ons over the weekend, the social media accounts of its parent company, Mozilla, kicked into gear. The post An Adept Lesson in Crisis Communications on Social Media appeared first on Associations Now. Your IT team should take notes.

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Reid All About it

APRIL 12, 2024

Text Request explains how to create an SMS (text) strategy that aligns with your association’s marketing strategy. Katrina Ciccarelli McAfee at Association Analytics shares a three-step strategy for improving new member acquisition. Member recruitment. Staff meetings. More info/register. Host: Fridays@4 Mon 4/15 at 8 a.m.

Revenue 256

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Achieve

DECEMBER 8, 2022

Social media can be an extremely effective way to reach new audiences for your nonprofit and secure more donations for your cause. Nonprofit outreach should balance donor acquisition with donor engagement, so how do you utilize social media for both efforts? Create connections between your site and social profiles.

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Aaron Wolowiec

MAY 31, 2016

Although still relatively new, online communities are quickly becoming popular platforms for engagement, discussion and membership. But there’s still some confusion about best practices and culture, according to a new report by The Community Roundtable and Higher Logic. “In The first takeaway: strategy. Next: operations.

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Reid All About it

MARCH 8, 2024

In 2024, the data continues to show how the historical assumptions that drove association strategy are less and less valid.” Chapters should offer plenty of member-organized social meetups, not just education programs. You’ve probably seen survey reports about people registering later for events than in the past. Loneliness.

Social Media 250

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Associations Now

AUGUST 14, 2019

From using video on your website to Snapchat at your meetings, some associations are trying new ways of integrating social media into their communications and marketing. Coming up with clever ways to use social media in marketing and communications is a not only a must, but a challenge, these days.

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Reid All About it

OCTOBER 20, 2023

Unlike social media, a mobile app provides a cohesive and centralized communication channel to your members. MCI released a benchmark survey report on AI adoption in associations. Katherine Wayne, AMC Association Management Center ) Dealing with data: how to create reports that work for everyone. Member app.

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Aaron Wolowiec

JANUARY 19, 2016

As a writer and professional communicator, nothing (O.K., well, not very much) is more frustrating than people who can’t communicate. But seriously…communication is a hard gig for most companies, especially with the advent of social media. Communication is everywhere. At a glance from the report: 41.7

Communications 100

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Reid All About it

APRIL 19, 2024

In Nimble AMS’ AI success kit, you get four resources: two 30-minute webinar recordings about AI for associations and two white papers, one an introduction to AI for associations and one on developing an AI strategy. Bulletin describes how member apps help improve member engagement by providing centralized communication channels for members.

Newsletter 250

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Higher Logic

JANUARY 31, 2019

When Kim Lear spoke at our most recent Super Forum , she reminded us that improving intergenerational communication has never been more pertinent than now. If it’s the latter, it’s time to reshape your strategy. Effective communication is all about managing expectations. Kim Lear, Keynote Speaker, #HLSF18. Cue the Aretha).

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MemberClicks

FEBRUARY 9, 2023

That means clearly communicating your organization’s value proposition. Based on a recent Marketing General report , associations that saw spikes in new membership or member renewal rates 80% or higher in the last five years said their value proposition was compelling or very compelling. But that’s where a marketing plan can help.

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Aaron Wolowiec

OCTOBER 18, 2016

even the past year), you know I’m a communications nut. Without communication, both internally and externally, there’s no content, no strategy. But not everyone knows how to communicate, at least not effectively. Last January, I wrote about Naylor’s 2015 Communication Benchmarking Study. you guessed it.

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Reid All About it

DECEMBER 15, 2023

Online communities. Since associations are communities, it’s good to know what community experts believe is on the horizon. This Guild report on online community trends put together by Michelle Goodall focuses on brands, but many of the trends pertain to associations and their communities too.

Iowa 256

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Aaron Wolowiec

MAY 31, 2016

Although still relatively new, online communities are quickly becoming popular platforms for engagement, discussion and membership. But there’s still some confusion about best practices and culture, according to a new report by The Community Roundtable and Higher Logic. “In The first takeaway: strategy. Next: operations.

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Higher Logic

JANUARY 29, 2019

Achieving great engagement requires a commitment to a great member engagement strategy. Why is a Member Engagement Strategy So Important? And the first step to improving member engagement is creating a winning member engagement strategy. How Do You Create an Effective Member Engagement Strategy?

Member Engagement 257

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.orgSource

APRIL 1, 2024

Whether I’m writing about marketing, strategy, or technology, one idea always surfaces. Harvard Business Review Analytic Services recently released a report that illustrates the gap between knowing and doing. Data management platforms are constantly improving their user-friendliness, flexibility, and reporting capacity.

Video 88

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GrowthZone

JULY 26, 2018

sell memberships) maximizing your organization’s social media and digital marketing efforts. Social media is no different. The social media activities you have completed so far are similar to a single person going to a church social, nightclub, or community festival. Imagine that, right?

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Reid All About it

APRIL 5, 2024

While reading GrowthZone’s 2024 association survey report , I noted a few common problems. Blue ocean strategy. She recaps a case study presented at the Innovation Summit about the American Board of Medical Specialties’ use of the blue ocean strategy to expand their certification tool into new markets. 2024 membership pains.

Revenue 256

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Reid All About it

JUNE 30, 2023

Professional development is a highly valued employee benefit, according to dozens of research reports, especially by early-career professionals. WBT Systems provides strategies for offering professional development as an employee retention tool. Host: UST Education Speaker: Sheri Singer, Owner, Singer Communications Thu 7/6 at 2 p.m.

Chicago 205

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Associations Now

MARCH 26, 2019

Social media is becoming increasingly important for member service, but it highlights the many channels customers use for help. If your organization is attuned to a more hands-on customer service strategy, it can be a weird feeling to have to field a response in a Twitter comment or a comment thread on a blog post.

Strategy 101

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Higher Logic

JANUARY 2, 2019

If these types of marketing strategy questions are floating around in your mind as we enter the new year, keep reading. Ensure s ales operations and marketing operations are in close communication. Use a common reporting tool so that everyone has access to a common set of metrics. How can we better engage our customers?

Marketing 184

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Association Analytics

MARCH 1, 2023

How clearly are you communicating these benefits to members? The goal is to learn important facts, such as why they joined, why they stay, how they prefer to be communicated with, and whether they prefer in-person or online events. Other options to consider are social and community listening. Simply ask your members.

Revenue 320

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CMA Solutions

APRIL 3, 2024

Many didn’t have the answers needed to soothe concerns, but they would have if they had a solid public relations (PR) strategy. According to reports, another banking crisis could be closer than you think. Having a centralized team or a point person to coordinate all communication channels helps maintain consistency.

Press Release 52

Press Release Social Media Case Study Team 52

Associations Now

MAY 29, 2019

When bad stuff happens—whether it be a financial scandal or a cyberattack—associations need a communication plan. Dive Deeper Dan Miller, along with his copresenter Jennifer Mottershead, will be speaking on crisis communications plans at ASAE’s Marketing, Membership, & Communications Conference , which runs June 6-7 at the Walter E.

Communications 91

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Blue Sky eLearn

FEBRUARY 4, 2020

We’ve gathered four tips to help you organize your association’s key data and communications, and then keep them organized as the year progresses. Communicate digitally to disseminate information. Robust reporting tools: Ensure your AMS can provide the reports your association needs, when you need them. Let’s dive in!

Organization 270

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NXUnite

MARCH 18, 2024

How to steward donors Donor stewardship tools Donor stewardship is not just a fundraising strategy , but an important part of building the community that defines your nonprofit. Use the following stewardship strategies to start cultivating major gifts. What are their communication preferences? Why do they donate?

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Reid All About it

FEBRUARY 23, 2024

Bulletin describes how a member app helps nurture member engagement by providing a centralized communication channel for members. Unlike social media platforms, a mobile app is controlled by your association and serves as a tangible reminder of the value of membership. Member mobile app. Webinar latecomers. CAE credit.

DC 261

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Associations Now

MAY 8, 2019

A new report from the Public Affairs Council finds that federal watchdogs are most trusted by congressional staffers, but associations and think tanks top other forms of private-sector advocacy. That’s a key finding of “Surround Sound,” a new report from the Public Affairs Council in partnership with the research firm Morning Consult.

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Membersuite

JUNE 30, 2021

Poor communication from leadership, for example, not providing insight into the progress your association is making towards its goals and the volunteer’s role in that accomplishment. 1: Offer purposeful work: align volunteering with organizational strategy and goals. Perceived lack of appreciation for the time and effort they put in.

Leadership 133

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Blue Sky eLearn

SEPTEMBER 10, 2021

Promoting these special membership events is a multi-step process that could include written invitations, videos, and social media posts. However, you can only maximize the benefits of email marketing to your event when you employ specific engagement strategies. Target communications to segmented member groups.

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Association Briefings

OCTOBER 19, 2020

When executed properly, social media is one of the best tools for an association to create an industry “brand” that’s seen as an informational authority. Here are seven social media tips to keep your followers excited about your organization’s social channels. In 2020, over , 3.6 In 2020, over , 3.6

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Reid All About it

MARCH 1, 2024

Hannah Carvalho at Associations Now recaps a report from Forj that surveyed association members to better understand the expectations they have for their associations and how well their associations are living up to them. Education and community are the top priorities for members. Member expectations. 1 CAE credit. 1 CAE credit.

Education 256

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Reid All About it

DECEMBER 8, 2023

Results Direct and.orgCommunity released the first and most comprehensive report on mobile apps in the association community , which includes data on how associations and their members are using mobile apps. Mark Lowry at Association Analytics shares helpful member retention strategies. Member app. Member retention.

Strategy 272

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Reid All About it

NOVEMBER 3, 2023

Chapter communications. Billhighway explains how to help chapter leaders become better communicators so they can more effectively run and promote their chapters. They describe how to first improve your communications (and relationships) with chapters so volunteer leaders are more receptive and aware of your messages and resources.

Tools 272

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Aaron Wolowiec

AUGUST 10, 2015

Marketing communications was the most prevalent marketing capability in associations surveyed, provided by 70 percent of marketing functions to their associations. Only 25 percent of study participants report members perceive their marketing communications as always relevant and professional. A few things to consider. (My

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Associations Now

SEPTEMBER 25, 2019

A recent report from Naylor finds most communications teams are concerned they don’t generate enough nondues revenue. Association communications teams can play an important role in generating nondues revenue, according to Naylor Association Solutions’ 2019 Association Communications Benchmarking Report [registration].

Revenue 86

Revenue Team Communications Content 86

Optimist Consulting

SEPTEMBER 28, 2016

While some boards understand the role and remit of their communications team and actively seek their help, the report illustrates that some boards do not share this interest in communications, and it offers ideas to overcome this and work effectively with your trustees.

Communications 100

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