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Social Media Roundup: Email Marketing 101

Associations Now

Then it might be time to revisit your email marketing strategy. That and more in today’s Social Media Roundup: Trusted Sender. Don’t let your emails end up in the spam folder. When it comes to email marketing, the most important thing is the content of your email.

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6 Ways Associations Can Use Webinars to Engage Members and Increase Non-Dues Revenue

Higher Logic

One of the main reasons someone joins an association is to advance in their career, which starts with education. Once you start thinking creatively, you can use all that content you prepped for your event to keep members engaged and increase revenue. Showcase Benefits of Technology. Let’s dive in. Create Educational Opportunities.

Revenue 296
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Building Buy-In for an Online Community at Your Association

Higher Logic

If a document like this doesn’t exist, hold some informational interviews with your executive director and the head of the board to figure out what the association's main goals are for the upcoming year. Member-generated content shows you’re the place to be , while fostering peer-to-peer engagement among your most valuable members.

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Membership Directory: Why Your Organization Needs One & How to Create One

EventMobi: Association Events

No matter what type it is, your membership directory makes it easy for members to find others’ contact info, like phone numbers, email addresses, or social media accounts. Here’s a list of the most common options: Name Contact info (phone, email, etc.) Encourage them to join and update their information regularly.

Directory 147
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You Could Just Set It and Forget It with Marketing Automation…But Don’t!

Higher Logic

It can do more for you than you can do on your own, giving you a heightened ability to run targeted marketing campaigns. Here are a few benefits of marketing automation software – benefits you didn’t have before with just email marketing or analytics software: You can automate repetitive tasks and manual processes.

Marketing 159
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8 Tips to Write Emails Your Association Members Will Open

Higher Logic

Let me guess – your inbox is overflowing with so much content that you don’t know which way is up, much less which emails are worth your time. It’s a relatable circumstance for anyone with an email address (and fun fact: active email accounts are expected to hit 5.6 Tip #2: Let Association Members Choose Email Frequency.

Tips 166
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Three Reasons to Embrace SEO During the COVID-19 Crisis

Associations Now

In a world where search engines are often the main window to commerce, SEO matters a bit more than ever. With other forms of traffic, such as social media and email marketing, coming with potentially large added costs, SEO is gaining momentum for some organizations with lower budgets.

Cleveland 116