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6 Ways Associations Can Use Webinars to Engage Members and Increase Non-Dues Revenue

Higher Logic

One of the main reasons someone joins an association is to advance in their career, which starts with education. Once you start thinking creatively, you can use all that content you prepped for your event to keep members engaged and increase revenue. Showcase Benefits of Technology. Let’s dive in. Create Educational Opportunities.

Revenue 296
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Social Media Roundup: Email Marketing 101

Associations Now

Then it might be time to revisit your email marketing strategy. Don’t let your emails end up in the spam folder. When it comes to email marketing, the most important thing is the content of your email. When it comes to email marketing, the most important thing is the content of your email.

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8 Tips to Write Emails Your Association Members Will Open

Higher Logic

Let me guess – your inbox is overflowing with so much content that you don’t know which way is up, much less which emails are worth your time. It’s a relatable circumstance for anyone with an email address (and fun fact: active email accounts are expected to hit 5.6 The same is true of email marketing communications.

Tips 166
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Why You Should be Segmenting Your Members by Data, Rather than Type

Higher Logic

Because online community and marketing automation provide member behavior data that allow us to hyper-segment and provide relevant, personalized content , instead of having to guess what members want to read based solely on their membership level or some other item, like demographics. So start sending them the right content.

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Three Reasons to Embrace SEO During the COVID-19 Crisis

Associations Now

In a world where search engines are often the main window to commerce, SEO matters a bit more than ever. With other forms of traffic, such as social media and email marketing, coming with potentially large added costs, SEO is gaining momentum for some organizations with lower budgets. percent and 65.6 percent, respectively.

Cleveland 126
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Association Brain Food Weekly: 1.7.22

Reid All About it

Email marketing automation software. explains the costs associated with email marketing automation software and the factors affecting those costs. They also provide a brief overview of pricing for some of the most popular email marketing automation software. Should this meeting be an email?

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You Could Just Set It and Forget It with Marketing Automation…But Don’t!

Higher Logic

It can do more for you than you can do on your own, giving you a heightened ability to run targeted marketing campaigns. Here are a few benefits of marketing automation software – benefits you didn’t have before with just email marketing or analytics software: You can automate repetitive tasks and manual processes.

Marketing 159