Higher Logic

MAY 20, 2020

Once you start thinking creatively, you can use all that content you prepped for your event to keep members engaged and increase revenue. Try turning your event’s educational topics into a series of webinars to provide members with new online learning opportunities and help them get to the next level in their careers.

Revenue 296

Revenue Learning Management System Member Engagement eBook 296

Reid All About it

MAY 7, 2021

– How to Personalize 5 Must-Have Email Templates. Since email marketing is a HUGE topic, this webinar focuses on 5 must-have email templates. We’ll dive into how to add personality, simplicity, and consistency to these marketing emails. Alyssa Peltier, Senior Event Marketing Manager, Cvent.

Technology 370

Technology St. Louis Strategy Products 370

Higher Logic

JUNE 26, 2020

They can no longer rely on sending batch-and-blast, one-off emails to their whole member base as an effective membership recruitment and retention strategy. With over 40 diverse member segments, Professionals Australia found it impossible to recruit, onboard, and engage with each segment in a personalized way.

Recruiting 156

Recruiting Recruitment Email Marketing Communications 156

Higher Logic

MAY 13, 2020

Create a digital space for them to engage, and then use intentional, targeted communication to build a personalized experience for each one of them, reaching them with relevant content at the right time and place. With tools like online community and marketing automation , you recreate the best parts of your association online.

Tools 296

Tools Communications Email Marketing Recruiting 296

Reid All About it

JUNE 30, 2023

WBT Systems provides strategies for offering professional development as an employee retention tool. Hear about the benefits of corporate partnerships, how to identify potential partners, and strategies for building and maintaining successful partnerships. That’s why marketing often falls prey to the classic spray and pray model.

Chicago 205

Chicago Newsletter Revenue Education 205

Higher Logic

MAY 29, 2020

In order to recruit new members, associations need to provide a unique value proposition , something compelling enough that people see value in paying for membership on their own or asking their company to sponsor their membership. Use community to reach future members. Give members a place to learn and find the right content.

Social Media 254

Social Media Tools Member Engagement Revenue 254

Disciple Media

OCTOBER 24, 2023

For businesses seeking to foster deep connections and brand loyalty in today’s digital landscape, establishing a paid community has become a pivotal strategy for knowledge sharing and purposeful networking. This could manifest as content, coaching, networking or myriad other forms of value. What is a paid community?

Strategy 36

Strategy Tips How To Price 36

MemberClicks

JANUARY 18, 2024

If you’re looking to enhance your member experience and have an existing WordPress page for your organization, a membership website plugin is an easy way to monetize your member content with paid member subscriptions and build your member community. Can I create a membership site in WordPress?

Price 52

Price Membership Management Software LMS 52

Reid All About it

MARCH 4, 2022

Learn strategies for developing assessments that are both valid (they measure the right knowledge, skills, competencies) and reliable (they are consistent in that measurement) to provide stakeholders with actionable, defensible results for informed decision-making. Top Trends in Content Marketing 2022. Wed 3/9 at 11 a.m.

Class 195

Class Certificate Content Committee 195

Higher Logic

JUNE 5, 2018

If you are under the impression that “set it and forget it” is a successful strategy for using marketing automation software, I release you from this spell. People will say one of the benefits of marketing automation software is that you can simply put the software in action and then let your automated campaigns go their merry way.

Marketing 159

Marketing Email Marketing Software Social Media 159

Reid All About it

JULY 7, 2023

Check out the content lineup if you haven’t already. Teri Carden—the mastermind behind AMS Fest before selling it to Association Trends—and her team are known for creating enjoyable educational experiences. Hear about newsletter best practices to increase engagement and curate outside content. Host: ASAE Tue 7/11 at 12 p.m.

Tools 195

Tools Education Newsletter Chicago 195

Reid All About it

MAY 29, 2020

It covers virtual event strategy and technology, including a list of platforms for different purposes. Virtual learning strategies. During a virtual conference, attendee attention is more focused on the educational content. Presenters: Graham Harvey, Chief Strategy Officer, Matchbox Virtual Media. Host: Content Forum.

San Diego 259

San Diego Strategy Conference North Carolina 259

Reid All About it

MAY 3, 2019

Hear about an organization utilizing the power of integrated technology to grow, retain, and strengthen their connection to members. Tim Ahlenius, Director of Digital Strategy, Americaneagle.com. As a result, healthcare associations need to invest more time and resources into building trust with their members and the general public.

Tucson 262

Tucson Phoenix Products Tools 262

Reid All About it

AUGUST 19, 2016

In the meantime, we’re back in business with lots of good online content to absorb this week. Tue 8/23 at 9 a.m.* – 10 Website Design and Email Marketing Best Practices for NGOs. This webinar will demonstrate the importance of embracing new website and email marketing design and call-to-action trends.

Price 150

Price Social Media Email Marketing Innovation 150

Higher Logic

OCTOBER 25, 2018

However, if improving the member experience is what’s behind your perceived need to update your AMS, you’re focusing your efforts in the wrong place – updating your database isn’t going to accomplish this. Rather, you should look to adopting the best member experience product to achieve your specific objective.

Tools 176

Tools Member Experience Software Marketing 176

Reid All About it

AUGUST 6, 2021

Fri 8/6 at 12 p.m.* – AI Now for Associations: Strategy: Where Do I Start? Learn the practical steps to create a technology strategy that aligns with your association’s mission and goals, and get a roadmap to take immediate action in support of your association. Why Your Association Needs to Embrace a “Digital First” Strategy.

Revenue 195

Revenue Certificate Oklahoma City Strategy 195

Reid All About it

SEPTEMBER 10, 2021

Fast-paced 10-minute presentations followed by Q&A, will show you how to be an online magnet to engage stakeholders, attract prospects, and enhance your members’ experiences. Presenters: Carli Feinstein, Vice President of Partnerships and Strategy at Craft & Commerce. Learning Strategy Consultant, D2L.

Strategy 195

Strategy Content Education Tips 195

Reid All About it

MAY 14, 2021

Creating a virtual learning experience that can replicate the benefits of in-person instruction will become a more pressing priority for education professionals. Hear three examples of how our customers have addressed this very challenge using practical, cost-effective strategies. More info/register. Host: Omnipress.

St. Louis 341

St. Louis Technology Strategy Conference 341

Higher Logic

NOVEMBER 21, 2018

Adobe’s recent study about email marketing revealed more about these reactions to personalization. People don’t like it when their emails aren’t personalized , because it really is helpful when the organization is sending you relevant content and suggestions. Walking the Fine Line of Email Personalization.

Marketing 149

Marketing Guidelines Software Email Marketing 149

Membersuite

JULY 16, 2021

Reports provide the information you and your colleagues need to better understand your members, customers, and prospects. They help you make the best decisions about strategy, programs, events, content, benefits, marketing, and more. Does its proposed use align with the association’s goals and strategy?

Report 175

Report How To Committee System 175

Reid All About it

JULY 9, 2021

Fri 7/9 at 12 p.m.* – Strategy First, Software Next. To explore this question, we are kicking off a three-part series—the first will be “Strategy First, Software Next.” Improve Your Email Engagement with a Conversational Email Strategy. Presenters: Ryan Costello, Chief Strategy Officer, MemberSuite.

Rhode Island 195

Rhode Island Technology Strategy Member Engagement 195

Higher Logic

DECEMBER 19, 2019

Good news: Four association experts sat down to share their favorite trends and lessons learned from the newly rebranded ASAE Technology Exploration Conference (TEC) and their valuable conversation can help guide your association’s 2020 planning strategy for success. If you’re automating your email marketing communications, you’re using AI.

Tips 156

Tips Tools System Technology 156

EventMobi: Association Events

SEPTEMBER 28, 2023

According to the 2023 Membership Marketing Benchmarking Report , 50% of associations reported an increase in new member acquisitions, up from 44% in the 2022 report! With all those new members, you need a way to centralize your membership’s success and make it a part of your association marketing strategy.

Directory 147

Directory Organization How To Kansas City 147

Higher Logic

AUGUST 14, 2018

The American Society of Association Executives (ASAE) uses multiple systems—AMS, email marketing, and online community, among others—to collect member data, but it couldn’t compare or analyze valuable member activity across systems. Additional data includes community membership and discussion content for text analysis.

Case Study 120

Case Study Analysis System Revenue 120

MemberClicks

SEPTEMBER 20, 2023

Utilizing effective medical association software and technology benefits your organization by enabling: Automation By simplifying and streamlining your processes, your software gives you and your staff the time and energy back to invest in your association’s mission and improve your member engagement and member experience.

Association Software 52

Association Software Software Organization Certificate 52

Reid All About it

OCTOBER 5, 2018

In their Ultimate Guide to SEO , HubSpot describes in plain English how to increase your site’s visibility and rankings with search engine optimization, content marketing, and link building. How to Fuel Exceptional New Member Experiences. The Secret Sauce on Creating Compelling Member Journeys. CAE credit.

DC 170

DC Washington Tools Certificate 170

Reid All About it

NOVEMBER 9, 2018

Learn what to expect from integrated learning experiences, why these solutions are so effective, essential elements for an integrated approach, common pitfalls to avoid when developing an integrated strategy, and how to measure, analyze and interpret results. Learn three ways you can use Google to attract and engage more members.

Chicago 174

Chicago DC Washington Software 174

Protech

OCTOBER 5, 2020

H ere ’s how three associations successfully executed their digital transformation projects to better meet the needs of their members and staff. . NADO Transforms Staff and Member Experience s . Modernizing its member portal and e-commerce solution was also a priority for NADO. Read NADO’s Full Story (PDF) .

Learning Management System 59

Learning Management System Software System Member Experience 59

MemberClicks

MARCH 28, 2023

Diverse content delivery options: A vibrant community is one where there is a lot of interactions – look for a community with the ability to create message boards, a blog, webinars, and more! With a focus on simplicity and ease of use, PeerBoard is perfect for organizations looking for a streamlined solution.

Membership Management 52

Membership Management Software Directory Course 52

MemberClicks

MAY 17, 2022

This means your membership platform combines with your: Integrated website Content management system (CMS) Online member engagement community Online transaction management Any other necessary platforms for an integrated system. This allows you to adjust your strategies moving forward for even greater success. Email Marketing.

System 52

System Association Management Directory Software 52

Reid All About it

OCTOBER 21, 2022

Content clutter. WBT Systems explains how to eliminate and prevent learning content clutter. Speakers: Amanda Simons, Principal, Sustainability Consultant, Honeycomb Strategies. Hear about key shifts in how associations are evolving their member engagement strategies and organizations,?moving They won’t.

Revenue 44

Revenue Email Marketing Education Review 44

Association Adviser

OCTOBER 13, 2016

Unfortunately, doing more with less is a new reality, but with appropriate planning and a written strategy, associations of all sizes can move toward an A+ communications program. Relevant content alone is an incredible member benefit. Subtly remind members of that in your communications. Primary challenges.

Communications 60

Communications Revenue Social Media Survey 60

MemberClicks

FEBRUARY 2, 2024

Event marketing. When planning events, your organization can leverage event marketing features to boost event attendance and manage sponsorships. Email marketing. Email is an indispensable communication channel for your association to promote its membership program, welcome new members and stay in touch with current ones.

Membership Management 52

Membership Management Software Directory Revenue 52

Smooth The Path

OCTOBER 3, 2019

Instead, the message should be just a few sentences leading them to a value-packed, but easy to access, and quick-to-consume valuable piece of content. Most of the emails in the series should follow this frictionless template; short, fast, and valuable. Related: Association email is dying. 6 Strategies for email effectiveness.

Marketing 97

Marketing Content Strategy Email Marketing 97

Reid All About it

SEPTEMBER 30, 2022

Amanda Kaiser says, “ Members don’t have the time to devote to their association anymore.” She has a strategy for tackling this problem, but unfortunately the cohort she’s hosting with the Associations Societies Alliance started yesterday. Using the Magic of Modern eCommerce to Boost Member Engagement and Diversify Revenue.

Blended Learning 41

Blended Learning Software Education Marketing 41

MemberClicks

JULY 31, 2023

Event marketing. When planning events, your organization can leverage event marketing features to boost event attendance and manage sponsorships. Email marketing. Email is an indispensable communication channel for your association to promote its membership program, welcome new members and stay in touch with current ones.

Membership Management 52

Membership Management Software Directory Revenue 52

Reid All About it

NOVEMBER 2, 2018

Besides having a strategy for how your association will use the data in your care, you should follow these six principles for collecting and updating member data. Many of my content marketer friends, acquaintances, and clients will appreciate this one. Recharge your Member Experience. Tue 11/6 at 12 p.m.

Chicago 38

Chicago DC Tools Content 38