Content Email Marketing Member Experience Survey 
Reid All About it
JANUARY 26, 2024
I’ve used data from Marketing General Inc.’s s 2023 Membership Marketing Benchmarking Report in many of the posts I’ve written for clients. Last year, 814 associations participated in MGI’s survey, which benchmarks the practices used by associations to recruit, engage and renew members. The 2024 survey is now open.
Nimble AMS
JUNE 27, 2022
When it comes to delivering superior member experience (MX), association professionals know how important it is to invest in technology that drives member loyalty. In addition to electing key members to your leadership team, help your members feel heard by asking them what industry issues they encounter.
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Higher Logic
JUNE 28, 2018
Higher Logic recently released our 2018 State of Marketing Automation: Association Benchmark Report. When I got a chance to pore over the results, I saw a lot of fascinating responses from the survey portion of the report. Do your low vanity metrics mean marketing automation isn’t working for you? Write compelling copy.
Higher Logic
MAY 20, 2020
Once you start thinking creatively, you can use all that content you prepped for your event to keep members engaged and increase revenue. Try turning your event’s educational topics into a series of webinars to provide members with new online learning opportunities and help them get to the next level in their careers.
MemberClicks
FEBRUARY 9, 2023
But that’s where a marketing plan can help. A strong strategy can help you find and connect to potential members, and then nurture them down your conversion funnel. So, email marketing should be one pillar of your membership marketing plan.
Membersuite
JULY 16, 2021
Reports provide the information you and your colleagues need to better understand your members, customers, and prospects. They help you make the best decisions about strategy, programs, events, content, benefits, marketing, and more. You can also collect data via brief polls and surveys, member portal forms, and after renewal.
Higher Logic
NOVEMBER 21, 2018
Adobe’s recent study about email marketing revealed more about these reactions to personalization. After all, Accenture Innovative found that almost all consumers (91 percent) are more likely to shop with brands who personalize their experience. And what’s more , they’ve grown to expect it. But first….
Expert insights. Personalized for you.
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