MultiBriefs

JUNE 29, 2023

Advertising is the only marketing method you need Newspaper, magazine, and television advertisements have their place in association marketing, but it's a mistake to rely on them exclusively. The International Foodservice Manufacturers Association is just one example of a B2B association using content marketing successfully.

Marketing 52

Marketing Social Media Directory Video 52

Slice-Works

MARCH 23, 2018

lySocial media measurement is your insurance policy coverage for opportunities and unanticipated events. While social media strategy lays out a road map for your success, no one can plan for everything. Since social media measurement allows you to measure your performance against your goals, you are able to make adjustments.

Social Media 28

Social Media Strategy Review Newsletter 28

ISAE

SEPTEMBER 7, 2023

In this blog post, the Indiana Society of Association Executives will outline the benefits of working with a marketing agency as you strive to increase your customer base and grow your business. Sending out an email newsletter is another great way to encourage engagement.

Marketing 52

Marketing Indiana Newsletter Social Media 52

Association Briefings

MAY 6, 2021

Although both are defined as digital-first generations, there’s still very distinct ways to digitally market to each - particularly as it relates to email. That’s right, email marketing is still the best way for associations to reach these unique generations. Adoption and retention followed.

Marketing 52

Marketing millennials Email Marketing Social Media 52

Freestone

MARCH 4, 2024

Focus your association’s marketing strategy on attracting new learners to your continuing education program. To market your program successfully, be sure to highlight your value. Leverage your website, social media, marketing materials, and more to demonstrate the benefits of your continuing education program.

Strategy 52

Strategy Marketing How To LMS 52

Reid All About it

JULY 7, 2023

Check out the content lineup if you haven’t already. The list is long but includes competitive intelligence gathering and data analytics, collating information in different formats from content-heavy websites, session topic ideation, attendee engagement and personalization, and networking and matchmaking. 1 CAE credit. CAE credit.

Tools 195

Tools Education Newsletter Chicago 195

Aptify

NOVEMBER 5, 2020

Here are some examples of content to include in your email series: Remind them of the benefits they will now receive as a member of your association. Let them know what communications you’ll be sending them, such as your member newsletter, and how often they’ll receive those communications. Be personal.

How To 148

How To Newsletter Examples Communications 148

WBT Systems

JUNE 26, 2017

They’ll have the opportunity to see what it’s like to be an active member of your community—and you’ll have the opportunity to add them to your email marketing list. Before you develop challenge content, be absolutely clear on the purpose of the challenge. Design the challenge content. Planning your learning challenge.

Member Engagement 160

Member Engagement LMS Discount Education 160

Associations Now

JULY 2, 2019

Much of the campaign’s success boils down to using a few common digital marketing tools and targeting a small group of nonmembers in the pilot phase. Email marketing. It also refined key messages in the emails by monitoring open and click-through rates. Social media advertising.

Recruiting 69

Recruiting Recruitment Minnesota Georgia 69

Disciple Media

MAY 24, 2023

Email marketing can be extremely cost-effective. But before you can engage in email marketing you need to have an email subscriber list. In the guide below we’ll cover all aspects of creating an email list that will become an integral part of your growth strategy. Will you use email to augment digital ads?

How To 36

How To Email Marketing Newsletter Discount 36

Disciple Media

FEBRUARY 7, 2024

Whether it’s for educational content, fitness coaching, or exclusive access to resources, the goal is to create an environment where each member feels they are part of something transformative. For a coach, this could mean providing unparalleled access to personalized coaching sessions, exclusive content, or a supportive community.

How To 36

How To Social Media Content Price 36

Achieve

FEBRUARY 2, 2015

MUST HAVE #3: AUTOMATIC THANK YOU EMAIL MAKE YOUR CONSTITUENTS FEEL LOVED. SAY THANK YOU OFTEN AND GIVE THEM CONTENT THAT HELPS THEM SUCCEED. When someone signs up for updates or a newsletter, be sure that they get an automatic thank you email. I cannot stress this enough.

Email Marketing 52

Email Marketing Marketing Software Content 52

Achieve

DECEMBER 8, 2023

Social media. As you create content, keep in mind that different social media platforms appeal to different demographics. Email marketing. Text messaging.

Tips 52

Tips Survey Social Media Communications 52

MemberClicks

DECEMBER 19, 2023

A basic website typically includes public-facing information about your: Mission, vision, and values Organizational history Leadership staff or board members Ways people can get involved Services and programming Contact information to learn more A membership website includes this information, but also offers gated, members-only content and pages.

Directory 52

Directory Discount Software Tools 52

Associations Now

OCTOBER 29, 2019

Email marketing is a great way to get your message directly in front of members. But if you’re crafting each email with your organization, rather than your members, in mind, it’s likely that your emails will go unread. What kind of content do your members want? Also: The case for full transparency with your team.

Strategy 44

Strategy Newsletter Email Marketing Social Media 44

Arc 3 Communications

JULY 21, 2021

From social media to email, blogs to newsletters, many of your association’s marketing efforts are most likely digital. Both communicating with and providing value for your members, while also bringing in new members is achieved through digital marketing efforts.

Marketing 52

Marketing United States Tips Email Marketing 52

AssociationChat

APRIL 10, 2020

The 2020 competition received 189 submissions across 15 categories, including a new category for digital content. The Gold Circle Awards committee voted to introduce this new category to address the segment of work associations execute that are not full marketing or communication campaigns such as, apps, blogs, podcasts, or social media.

Newsletter 52

Newsletter Austin Committee America 52

Higher Logic

OCTOBER 12, 2017

Multichannel marketing tools enable simple communication and campaign promotion via email, direct mail, content management, and social media. While you can integrate dedicated marketing software, most CRMs come with built-in tools to get the word out to your supporters. Email automation.

Technology 179

Technology Strategy Software Tools 179

Associations Now

JANUARY 16, 2020

Also: Taking your digital content to the next level. Getting attention in the digital space isn’t just about a few email marketing campaigns or the occasional newsletter. Tatiana Morand of the Wild Apricot blog explains how to understand what’s best for your social media strategy. Other Links of Note.

Newsletter 52

Newsletter Email Marketing Video Communications 52

Associations Now

SEPTEMBER 26, 2017

Social media is a great way to build excitement about your event—but don’t lose sight of these other tried-and-true marketing methods. If you are of a certain age, you can remember when social media didn’t exist. Tout segmented programming via email. ” Send a splashy direct mail piece.

How To 49

How To Social Media Newsletter Video 49

WBT Systems

AUGUST 29, 2017

Who’s frequently interviewed by traditional or digital media sites? Who has a big following on social networks because of the valuable content they share? Let them take over a social media account for a day to preview course content, field questions, and create buzz. Use them in email marketing campaigns.

Marketing 192

Marketing How To Course Discount 192

Disciple Media

MARCH 9, 2018

Find your first fans on social media. Harness the power of email marketing. Find your first fans on social media. For all their other faults, social media networks are a great place to start building a fanbase. Harness the power of email marketing. Ready to get started?

How To 58

How To Social Media Email Marketing Video 58

MemberClicks

OCTOBER 6, 2022

Membership acquisition is any form of outreach or activity to connect with potential new members—whether that’s through emails, recruitment events, social media, or any other means. Reaching out to prospective new members only via email or on social media isn’t enough—you’ll need to spread your message far and wide.

Membership Management 52

Membership Management Software Social Media Recruiting 52

Associations Now

AUGUST 27, 2015

Have you spent hours, or maybe days, analyzing what it would take to get more of your social media content to go viral? Well, you might want to spend more time determining how to get your marketing emails to go viral instead, judging by the findings of a new study from email testing and analytics firm Litmus. “We

Marketing 40

Marketing New Jersey Email Marketing Social Media 40

SCD Group

APRIL 1, 2014

This Best of The Week focuses on tips for association executives on association marketing: The 8-Second Challenge: Email Marketing for Our Shrinking Attention Span By Cynthia Price via Entrepreneur Email is not dead. While email isn’t dead, one thing is clear: The email newsletter is a dinosaur.

Marketing 40

Marketing Newsletter Class millennials 40

MemberClicks

APRIL 4, 2023

Members-only content: This feature is key because it allows you to separate members-only content from content that’s freely available to all visitors. Permissions should include distinctions between public and private content, member and non-member content, board member-only content, and other labels.

Price 52

Price Directory Membership Management Software 52

Associations Now

NOVEMBER 7, 2013

15 % The increase in the use of video in email marketing from 2012, according to the “2013 Online Video Marketing Trends Report.” ” A new report on online video marketing looks into some of the latest trends, including incorporating video into email. Producing video is one thing.

Video 40

Video Email Marketing Social Media Cost 40

Fonteva

DECEMBER 19, 2019

Follow along from the top, or skip to the section that interests you most using the following table of contents: What is member engagement? Using a data-driven approach, observe how your members engage with those experiences, including: Social media platforms. Email marketing. Email marketing.

Member Engagement 59

Member Engagement Strategy LMS Class 59

Blue Sky eLearn

FEBRUARY 4, 2020

Email marketing software. Social media platforms. Gone are the days of sending out a single monthly newsletter round-up of your association’s activities and opportunities. Don’t make the mistake of creating your website once and never revisiting it to update it with new content. Social Media Networks.

Organization 270

Organization LMS Software Social Media 270

Reid All About it

OCTOBER 11, 2019

The weekly list of free educational events and resources for the association community… Dave Lutz of Velvet Chainsaw Consulting says conferences are missing the boat by offering mostly novice or intermediate content. Seven ways to boost your newsletter open rate. Michael Brenner, Content Marketing Institute ).

DC 50

DC Washington Content Education 50

Association Briefings

OCTOBER 19, 2020

Your initial welcome email should put their possible remorse to bed. For those that haven’t, it means “fear of missing out,” a term coined by marketing strategist Dr. Dan Herman in 1996. And that’s what your welcome email should convey. Instead of “surprising” a new member, get them excited about it in the welcome email.

Examples 52

Examples Course Newsletter Social Media 52

Guilt by Association

MAY 8, 2010

This post originally appeared in the May 2010 edition of the College of Association Marketing newsletter. More and more, producing breakthrough results in your marketing and communications campaigns depends on your ability to destroy the silos in your organization. We had to show how members had trouble finding content.

Newsletter 40

Newsletter Email Marketing Social Media Strategy 40

MemberClicks

NOVEMBER 16, 2021

While email has been around for decades, it’s still one of the most effective communication channels, even compared to new technologies (we’re looking at you, social media). As of 2019, email marketing boasted a 4,200% return on investment —or $42 in returns for every $1 spent. Preview a recent blog post.

Newsletter 52

Newsletter Tips eBook Content 52

MemberClicks

NOVEMBER 16, 2021

While email has been around for decades, it’s still one of the most effective communication channels, even compared to new technologies (we’re looking at you, social media). As of 2019, email marketing boasted a 4,200% return on investment —or $42 in returns for every $1 spent. Preview a recent blog post.

Newsletter 52

Newsletter Tips eBook Content 52

CMA Solutions

JANUARY 31, 2024

Through more than three decades, we discovered that construction clients like electric construction equipment manufacturer HEVI are looking to solve consistent industry problems such as needing a better look, better UI/UX, and more industry-focused content for SEO. In essence, they needed to expand their brand.

Industry 64

Industry Marketing Social Media New Jersey 64

MemberClicks

FEBRUARY 9, 2023

5 Association Marketing Software Tools You’ll Need Now that you understand the advantages of creating a membership marketing plan, let’s examine some of the critical software you’ll need to build your strategy and execute on it. Use a scheduling tool like Buffer or Hootsuite to prepare your social posts ahead of time.

Marketing 98

Marketing Strategy Tips Email Marketing 98

Association Briefings

AUGUST 23, 2021

Email Newsletters Email’s reign is more powerful than ever thanks to a couple of recent events in the digital marketing space. Brand marketers, agency execs and email marketing experts say email marketing has already reaped the benefits of the decision, even though the cookie removal has been delayed until late 2023.

Revenue 52

Revenue Social Media Newsletter Email Marketing 52