Higher Logic

FEBRUARY 4, 2020

Personalized content customized to their interests!]. ?? Delivered to their inboxes, online community dashboards, and everywhere they consume content.]. ?? 10 Association Communications Stats + Membership Tips. Tip: Tap into tools that support the collection of comprehensive member data. A cheer for 2020: ?? Yesterday.].

Communications 287

Communications Tips Content Tools 287

Higher Logic

MAY 8, 2019

Let me guess – your inbox is overflowing with so much content that you don’t know which way is up, much less which emails are worth your time. It’s a relatable circumstance for anyone with an email address (and fun fact: active email accounts are expected to hit 5.6 Tip #1: Allow for Email Opt-in + Topic Selection.

Tips 166

Tips Email Marketing Newsletter Communications 166

Associations Now

DECEMBER 12, 2018

Repackaging content is nothing new, but ensuring it’s marketed correctly can keep your association top of mind among members. Whether it’s webinars, articles, online courses, or in-person sessions, providing quality content to members is one way that associations deliver on their mission. Bundle similar content.

Content 89

Content Tips Marketing Certificate 89

MemberClicks

NOVEMBER 16, 2021

While email has been around for decades, it’s still one of the most effective communication channels, even compared to new technologies (we’re looking at you, social media). As of 2019, email marketing boasted a 4,200% return on investment —or $42 in returns for every $1 spent. It also offered a 15.22% conversion rate in 2021.

Newsletter 108

Newsletter Tips Email Marketing Social Media 108

Association Success

NOVEMBER 17, 2020

How often does your association publish new content ? But these occasional offerings can no longer keep pace with the flood of content that’s published online each day. The Open Garden model provides a roadmap for regularly publishing engaging content that exemplifies your association’s core purpose. . Publish a public blog.

Content 148

Content Newsletter Sample Video 148

Higher Logic

OCTOBER 24, 2018

With so much content flooding our inboxes as it is, understanding the basics of email design has never been more critical in the competition for your subscribers’ attention. Email Marketing is Not Dead: Design and Automate Accordingly. Top Design Elements + Tips to Strengthen Your Emails.

Tips 89

Tips Email Marketing Newsletter Content 89

Achieve

MAY 21, 2019

Segment your email lists. Personalize your emails. With these 8 tips, you can elevate your marketing strategy and make this year’s event, whether it be a gala, a conference, or charity event even more successful. The only limit to what segmentation can do for your email marketing campaign is your imagination!

Email Marketing 52

Email Marketing Strategy Marketing Discount 52

Reid All About it

APRIL 12, 2024

Fluent by John O’Donohue from Conamara Blues (hat tip to Swiss Miss for sending this poem my way) Attendee attention. Learn to create targeted personas in ChatGPT for personalized content and interactions. Learn how to overcome common email marketing obstacles. Distraction is an occupational hazard for all of us.

Revenue 257

Revenue Strategy Price Newsletter 257

Reid All About it

MAY 19, 2023

She warns that “careful human oversight, editing, and institutional knowledge is still required,” but suggests how to use it for research and content creation. Aaron Terr at Persuasion makes a free speech case for Section 230 , which prevents owners of social media platforms and online communities from being sued for user-generated content.

Strategy 195

Strategy Content Leadership Email Marketing 195

Higher Logic

DECEMBER 5, 2019

If you want your marketing emails to earn a home in the right inbox, you’ll need more than brilliantly crafted content and personalization working for you. Those factors have the potential to pay off when your email hits the inbox and is opened, but what if it doesn’t make it that far? Poor delivery rates. Low open rates.

Email Marketing 156

Email Marketing Tips Marketing Content 156

Nimble AMS

JULY 18, 2023

Personalization is becoming more context-aware, taking into account factors such as location, device type, time of day, and user intent to deliver relevant and customized content. Learn more about personalizing the member experience with Nimble AMS Discover more tips to personalize your member experience! Contextual personalization.

Member Experience 131

Member Experience Technology Social Media Software 131

Fonteva

FEBRUARY 9, 2021

Here are our top tips from an HR consultant: Invest in a comprehensive management solution Communicate consistently and valuably Offer ample learning opportunities Provide tools for members to engage with each other. That’s why our first tip will be investing in a key management solution. Email marketing and communication.

Member Engagement 98

Member Engagement Tips Recruiting Recruitment 98

Reid All About it

JANUARY 26, 2024

Email marketing news. Make sure staff who have anything to do with IT or email marketing get this critical message: Gmail and Yahoo have new requirements for bulk senders. Higher Logic explains what email marketers and their IT colleagues need to do. Bring all your questions to the AMA. More info/register.

Survey 257

Survey Project Strategy Education 257

Higher Logic

SEPTEMBER 27, 2018

Unfortunately, you’ve yet to begin testing, and this quality assurance step of the production process is imperative to ensure content accuracy and display functionality. Below are four tips to help you streamline the email approval process without sacrificing the accuracy and quality of your campaigns. You wrote the copy.

Process 120

Process Tips Review Project 120

Achieve

DECEMBER 8, 2023

As you create content, keep in mind that different social media platforms appeal to different demographics. Email marketing. In addition to email blasts providing information about specific fundraising events or campaigns, create an alumni newsletter that sums up all of your current initiatives on a recurring basis.

Tips 52

Tips Survey Social Media Communications 52

Reid All About it

JULY 1, 2015

Every year, when I register for the ASAE Annual Meeting, I check the box to receive emails from exhibitors. As a writer/marketer, I like seeing how vendors in my community use email marketing. Share educational content that helps execs improve a process, solve a problem, or learn more about a challenge.

Email Marketing 150

Email Marketing Learning Management System Content Tips 150

CMA Solutions

MARCH 6, 2024

For instance, you could target potential patients by setting geofences around community centers and pharmacies, sending them tailored notifications about check-ups, flu shot reminders or health tips about trending health topics. In other words, writing educational blogs is good for your business and content marketing strategy.

Marketing 64

Marketing How To Social Media Video 64

Nimble AMS

JUNE 27, 2022

Associations are looking for innovative association management software (AMS) like email marketing, content management systems, e-commerce platforms, job boards, and learning solutions to transform MX. . Targeted, valuable content. Certifications and credentials.

Leadership 118

Leadership FAQ Member Engagement Social Media 118

Higher Logic

MARCH 29, 2018

When you send a marketing email with a weak subject line or awkward copy, the interaction with the recipient ends right there – with your message in the digital trash. Even if you convince someone to open your email, how compelling is your content and the offer? It’s more important to align your message with the content.

Email Marketing 209

Email Marketing Content Marketing Examples 209

Association Adviser

FEBRUARY 18, 2013

Last month, I attended eM+C’s All About Email LIVE! email marketing conference. A whole day dedicated to improving email? “Email marketing is simple,” you’re thinking. “Email is a workhorse, meant to be quick and cheap, not fancy and time-consuming,” you say.

Email Marketing 60

Email Marketing Marketing Social Media Video 60

Higher Logic

JULY 19, 2018

Marketing automation can literally pay for itself by recovering this type of lost revenue. There are many more tips out there, but these are a few good ones to get you started and see how easy marketing automation makes your job. Marketing automation can help you send effective, personalized content to each member.

Tips 159

Tips eBook Newsletter Marketing 159

MemberClicks

SEPTEMBER 27, 2023

Within your page, you can either link to helpful sites or to topical, high-value content on your blog that’s relevant to your event. Optimize your emails Remember, email is still a top promotional channel. Does the software work with your tools for email marketing, payment processing, CRM, social media, and more?

Tools 52

Tools Tips How To Software 52

Achieve

AUGUST 12, 2021

Here are the five tips we’ll explore: . Let’s dive into our first tip. Your peer-to-peer platform should automatically resize the content to fit each user’s device accordingly. Otherwise, users will be forced to rotate their devices and zoom in and out just to read your content, let alone donate. . Craig Grella.

millennials 82

millennials Tips Social Media Software 82

Associations Now

JULY 3, 2013

Then it might be time to revisit your email marketing strategy. Don’t let your emails end up in the spam folder. When it comes to email marketing, the most important thing is the content of your email. When it comes to email marketing, the most important thing is the content of your email.

Email Marketing 40

Email Marketing Social Media Marketing Maine 40

Associations Now

FEBRUARY 16, 2016

While email marketing is the bread and butter of most association marketing offerings, it often isn’t pushed to the full extent of its capabilities. A few months ago, I took a good, hard look at the state of email marketing from a design perspective, and I used some tough language in the headline to get the point across.

Email Marketing 40

Email Marketing Marketing Newsletter Course 40

Reid All About it

JANUARY 4, 2019

Creating visual content. Tony Rossell at Marketing General Inc. identifies six bad marketing habits that are killing membership marketing and growth —fodder for your association’s New Year’s resolutions. Christoph Trappe, Meetings Today ). .* – 10 Website and Email Marketing Best Practices for Small Nonprofits.

Video 285

Video Washington Social Media DC 285

Reid All About it

MAY 12, 2023

shares 15 ways to improve your newsletter content and delivery. Learn concrete tips and approaches for dealing with conflict directly and without all the drama, including some ideas on how to build conflict resolution capacity inside your culture so productivity gains stick around. But do you? Virtual for in-person attendees.

Chicago 200

Chicago Newsletter Mooc Education 200

WBT Systems

JUNE 26, 2017

They’ll have the opportunity to see what it’s like to be an active member of your community—and you’ll have the opportunity to add them to your email marketing list. Before you develop challenge content, be absolutely clear on the purpose of the challenge. Design the challenge content. Planning your learning challenge.

Member Engagement 160

Member Engagement LMS Discount Education 160

Associations Now

AUGUST 12, 2018

We now know over 85 percent of our membership views emails in a handful of ways and we can optimize our emails for those scenarios, increasing our email marketing success as well as member satisfaction,” said Marisa Kushner, CLARB’s Communications Specialist. Shouldn’t your communications strategy reflect that variety?

Tips 65

Tips Email Marketing Communications Tools 65

Aaron Wolowiec

AUGUST 16, 2016

Years ago, PR (which used to be more focused on media relations) and marketing didn’t always mix well. Now, marketing is very much about content. Without content, you’ve got nothing to communicate, no brand and no campaign. But not just anyone can do marketing. Marketing Tip No.

Marketing 133

Marketing Email Marketing Report Content 133

Reid All About it

NOVEMBER 20, 2020

You devalue your community, content and conversations by not charging attendees an appropriate registration fee. Quick hits before we get to the list of next week’s free education: 40 one-sentence newsletter tips. Brian Reardon, Vice President of Communications and Marketing, The Catholic Health Association of the United States.

Certificate 370

Certificate System Dallas Price 370

Reid All About it

DECEMBER 21, 2018

B2B content marketing predictions and trends for 2019. TopRank Marketing ). Webinars are on hold until after the holidays, so here are the educational events scheduled for early January. .* – 10 Website and Email Marketing Best Practices for Small Nonprofits. Hear tips for growing your email list.

Email Marketing 174

Email Marketing Social Media Library millennials 174

Reid All About it

JULY 7, 2023

Check out the content lineup if you haven’t already. The list is long but includes competitive intelligence gathering and data analytics, collating information in different formats from content-heavy websites, session topic ideation, attendee engagement and personalization, and networking and matchmaking. 1 CAE credit. CAE credit.

Tools 195

Tools Education Newsletter Chicago 195

Higher Logic

MAY 20, 2020

Once you start thinking creatively, you can use all that content you prepped for your event to keep members engaged and increase revenue. To generate non-dues revenue from these webinars, try charging a small registration fee since you’re offering exclusive content from your annual event. Create Educational Opportunities.

Revenue 296

Revenue Learning Management System Member Engagement eBook 296

Reid All About it

MARCH 4, 2022

Hitting a Wall: Tips for Your Job Search Fatigue. Are you looking for some tips to motivate you to forge ahead? Hear tips to climb the wall of job search fatigue. Presenter: Mia Masson, Head of Content at Swapcard, and manager, Evolve, an online community and virtual event series. Top Trends in Content Marketing 2022.

Class 195

Class Certificate Content Committee 195

Higher Logic

DECEMBER 13, 2018

Email is such a dynamic, easy, simple way to communicate. You’re focusing on your content , optimizing your send time, getting your drafts approved by your team, creating a catchy subject line, all in the hopes that your message is opened and read. As an email marketer, deliverability is foundational.

Email Marketing 217

Email Marketing Content Tips Marketing 217

Aaron Wolowiec

AUGUST 16, 2016

Years ago, PR (which used to be more focused on media relations) and marketing didn’t always mix well. Now, marketing is very much about content. Without content, you’ve got nothing to communicate, no brand and no campaign. But not just anyone can do marketing. Marketing Tip No.

Marketing 100

Marketing Email Marketing Report Content 100