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NOVEMBER 3, 2023

I usually work with association industry partners on blog posts, case studies, and other content marketing pieces , but am open to learning about other interesting projects outside that scope. They discuss the growth of international online audiences, challenges with online networking and engagement, online content libraries, and more.

Tools 272

Tools Strategy Revenue Technology 272

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JUNE 4, 2021

Through this interactive networking, you will build real relationships with like-minded and innovative association professionals. All Video Is Not Created Equal: How to Inspire Your Community to Action with Video Content That Inspires. Sue Hatch, Content Director, MeetingsNet. CAE credits. More info/register. Host: Sidecar.

Video 367

Video Innovation Content Technology 367

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JULY 7, 2023

Check out the content lineup if you haven’t already. The list is long but includes competitive intelligence gathering and data analytics, collating information in different formats from content-heavy websites, session topic ideation, attendee engagement and personalization, and networking and matchmaking. Location: Washington DC.

Tools 195

Tools Education Newsletter Chicago 195

Reid All About it

NOVEMBER 27, 2020

Risking innovation. Washington Post ). Host: ASAE Greater Washington / National Capital Community. Future Forward: Innovation and Resilience. Lori Pugh Marcum, CMP, CMM, HMCC, CED, Head of Meeting Innovation, Meeting Professionals International. Theresa Hein, Content Strategy & Localization Lead, Babbel.

Las Vegas 369

Las Vegas Virginia Content Washington 369

Reid All About it

DECEMBER 3, 2021

12 more days until I see many of you at ASAE TEC in Washington DC! Because IT departments are isolated from the core business , Joe Peppard believes they prevent organizations from being “innovative, agile, customer-focused and digitally transformed.” 70 content ideas for social media posts. Let the countdown begin! Quick hits.

Revenue 195

Revenue Technology Innovation Social Media 195

Reid All About it

JANUARY 15, 2021

Judges get an inside look at some of the most innovative and outstanding marketing, membership and communication projects and programs in the association profession. Content/education strategy. 17+ free ways to get more traffic to your content. Kim Moutsos, Content Marketing Institute ). Association learning landscape.

Innovation 359

Innovation Las Vegas Communications Education 359

Reid All About it

DECEMBER 1, 2023

Content calendars. Trust me, when you don’t know which direction your content is going, the publishing process comes to a halt. Hilary Marsh explains the why, what, and how of content calendars and how to choose the best one for your organization. His points make sense, although he’s not suggesting you stop using LinkedIn.

Arlington 266

Arlington Technology Strategy Los Angeles 266

Reid All About it

JUNE 9, 2023

Raymond Carver, “Rain” Non-dues revenue. Mercury Creative Group explains why you should have an ideal buyer in mind when crafting marketing content. Actually, this is a good idea when writing any content. But We Want Your Sponsorship How can an association build non-dues revenue and member engagement all at once?

Revenue 205

Revenue Content Chicago Leadership 205

Reid All About it

JANUARY 22, 2021

Topics include: virtual events; converting an in-person event to online; engagement in a virtual event setting; business model changes; repurposing content; decline in membership, engagement, or attendance; how to remain relevant; and staffing shifts to meet the changing needs of the organization. 8: Innovate. 8: Innovate.

Innovation 370

Innovation Communications Education Strategy 370

Reid All About it

OCTOBER 27, 2023

She also shares the story of another association that partnered with an outside expert to fill in a service (and revenue) gap. The agenda will be created by the community through suggesting topics and/or volunteering to share content via a presentation. Value proposition. What is your association’s secret sauce? More info/register.

LMS 256

LMS North Carolina Recruiting Recruitment 256

Reid All About it

MARCH 11, 2022

Geez, it looks like they have A LOT to teach, especially in the editorial and revenue partnership departments. Association Revenue: Plan Your Work, Work Your Plan. To meet the challenge, our associations must meet the critical task of upskilling our teams and improving our revenue strategies. Host: Content Marketing Institute.

LMS 195

LMS Revenue Los Angeles Newsletter 195

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JUNE 2, 2023

Someone who fills out a form to download content is NOT a lead. They’re interested in the content, that’s it. Instead, nurture them with related content. Host: Grip Speakers: Abi Cannons, Senior Product Marketing Manager, Grip Matt Coyne, Chief Content Creator, Waves Connects Panos Moutafis, CEO & Co-Founder, Zenus Inc.

Technology 195

Technology Chicago Education System 195

Reid All About it

DECEMBER 8, 2023

. – Membership Mondays Winter Celebration (Washington DC) Enjoy beer, wine, soft drinks, and a light nosh to celebrate a great 2023. Location: Washington DC. The Data Bunch This groundbreaking virtual event brings together exceptional minds in data management, analytics, and innovation. More info/register. to 4:30 p.m. –

Strategy 272

Strategy Video Technology Innovation 272

Reid All About it

MAY 26, 2023

Good listens Sean Soth, chair of the Leadership Advisory Board for Professionals for Association Revenue (PAR), talks with Jeff Cobb, co-host of the Leading Learning podcast , about revenue issues, the need for a business development role in associations, and why people join PAR. Research says alone time could yield more innovation.

Technology 195

Technology Education Arkansas Leadership 195

Reid All About it

JANUARY 10, 2020

Mike Murray, Content Marketing Institute ). How to build a successful content marketing strategy from scratch. Take away key criteria for selecting the right format for the right content. Meeting Your HR Needs in 2020 (Washington DC Idea Swap). Location: Washington DC. Elise Dopson, Databox ). 1 CAE credit.

LMS 243

LMS Software Chicago Washington 243

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NOVEMBER 16, 2018

Ernie Smith at Associations Now looks into the world of publishing to share advice on finding the right new ideas and “the right way to sell innovation both inside your organization and to the broader world.”. Characteristics of top-performing B2B content marketers. Location: Washington DC. Location: Washington DC and online.

DC 235

DC Washington Indiana Review 235

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APRIL 28, 2023

Mercury Creative Group explains why you should have an individual ideal buyer in mind when crafting marketing content—actually, this is a good idea when writing any content. Host: Professionals for Association Revenue Wed 5/3 at 11 a.m. Location: Washington DC. Audience avatar. More info/register. More info/register.

DC 205

DC Recruiting Recruitment Washington 205

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APRIL 9, 2021

oh yeah, that makes sense” trends about desktop vs. mobile traffic and the popularity of long-form content (yay!). Content barriers. I don’t work with companies who take the committee approach to content—it’s a huge red flag for frustrations down the road. Event safety. More info/register. 1 CMP credit. More info/register.

San Diego 370

San Diego Revenue Strategy Content 370

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DECEMBER 14, 2018

Is your association seeking new streams of non-dues revenue as well as new streams of content for your digital and print publications? MemberSuite explains how sponsored content solves both these challenges and why you should consider offering this opportunity to your industry partners. Location: Washington DC.

Vermont 285

Vermont DC Washington Education 285

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MAY 22, 2020

Billhighway explains how virtual events can help sponsors and exhibitors achieve their marketing goals —while helping chapters achieve their revenue goals. Presenters: Lori Pugh Marcum, CMP, CMM, HMCC, CED, Head of Meeting Innovation, Meeting Professionals International. Content Forum Weekly Community Chat. Host: Content Forum.

Certificate 369

Certificate Revenue Conference North Carolina 369

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JANUARY 11, 2019

Three ways content marketers can provide value to the sales team. Pam Didner, Content Marketing Institute ). We’ll focus on themes like the role of components in the association ecosystem, harnessing innovation from your chapters, and addressing the volunteer issue. Presenter: Mark Bornstein, VP of Content Marketing, ON24.

DC 275

DC Washington Learning Management System LMS 275

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OCTOBER 23, 2020

She shares some interesting research findings about digital fatigue and the renewed desire for printed content. Quick hits before we get to the list of next week’s free education: Association revenue resilience: build a foundation with content pillars. Refactored Content via Protech Associates ). Count me in.

Revenue 300

Revenue Review Content Strategy 300

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APRIL 16, 2021

I liked this one from Jyrki Paananen, co-founder and COO of Brella, who said, “There’s almost an inflated volume of virtual events at the moment and it is challenging to make content the differentiator, so perhaps connections could be the new king.”. How Your Association Can Drive Revenue & Growth with AI-Based Personalization.

Revenue 363

Revenue Strategy Team Content 363

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APRIL 23, 2021

Please read this Twitter thread from Irving Washington, CEO of the Online News Association, about burnout, especially if you’re a staff or volunteer leader. Content strategy. A content strategy can help you break down department silos and provide a framework for all the content coming out of your association.

Revenue 370

Revenue Strategy Content Education 370

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SEPTEMBER 4, 2020

Washington Post ). The Content Pipeline: Turn Your Association’s Data Assets and Virtual Events Into Essential Content. Learn how virtual events can be part of a meaningful data-driven content strategy. Hear how COVID-19 accelerated workplace culture innovation. Chris Bonney, Gulo ). Webcams around the world!

Montana 322

Montana LMS Revenue Recruiting 322

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APRIL 19, 2019

While listening to speakers and fellow attendees at digitalNow , I kept thinking associations are their own worst enemy when it comes to innovation. This week’s post at WBT Systems resonates with that line of thought: they explore nine barriers to association innovation. Location: Washington DC. Location: Washington DC.

DC 170

DC Washington Chicago LMS 170

.orgCommunity

JULY 18, 2019

But, HFMA has cast that old non-dues revenue practice aside. HFMA’s approach sounds like a great way for an association to become indispensable to members, but there’s one challenge we must address: how to make up for lost non-dues revenue when free education is a membership benefit. What can we do to fill that gap?’”.

Revenue 53

Revenue Certificate Blended Learning Discount 53

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JULY 24, 2020

Wen, Washington Post ). Boost Membership & Non-dues Revenue in a Virtual World with Open Communities. Find out how opening your online community to the outside world can bolster member engagement, increase non-dues revenue, drive prospecting, reinvent content strategy and elevate your hybrid events in this newfound virtual era.

Montana 259

Montana Revenue Case Study Conference 259

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MAY 5, 2023

Coursera, EdX and LinkedIn Learning are going all in on the corporate market and increasing revenue as a result. Fri 5/5 at 10 a.m.* – Coffee with Innovators: Association Design Circle On the first Friday of each month, an association leader leads a conversation on an association innovation topic. AMS requirements. 1 CAE credit.

Chicago 205

Chicago Education Certificate Revenue 205

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JULY 17, 2020

MemberSuite identifies five strategies for engaging members during this next phase of the pandemic crisis : content, education, community, volunteering and causes. Meetings Today talked to event planners about revenue diversification, in-person vs. virtual attendee engagement, and managing your mindset. Allen, Washington Post ).

Montana 341

Montana Revenue Strategy Conference 341

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JANUARY 17, 2020

The Culture of Lean Innovation: Small Changes, Big Impact. Three nonprofit/government leaders—who’ll tell us how they adopted Lean Innovation and achieved powerful outcomes by changing the way they work—will lead the conversation. Nonprofits and Elections in 2020 (online and Washington DC). Location: online and Washington DC.

Arlington 243

Arlington San Diego San Francisco DC 243

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JANUARY 26, 2018

Their paper, Steal Like a Fundraiser: Innovations in Cause-Oriented Fundraising for Associations , shares the secrets to charity fundraising success: Building relationships with donors at all levels and how that relates to membership relationship building and management. Location: Washington DC. Location: Washington DC.

DC 225

DC Washington millennials Chicago 225

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FEBRUARY 15, 2019

You get relevant, fresh content and the member gets exposure to their target audiences. Some quick hits before we get to the list of next week’s free webinars: Excellent advice on content marketing for associations—advice that works for any organization. Google says a technically well-optimized website won’t rank without good content.

Social Media 170

Social Media DC System Technology 170

Association Adviser

OCTOBER 13, 2016

More than half (54 percent) of the executives who took part in our annual association communication benchmarking study felt their organization’s inability to generate non-dues-revenue (NDR) was a serious or significant challenge — up substantially from 2015. Percent of Associations agreeing that NDR is a serious challenge: 2016. ** 54%.

Revenue 60

Revenue St. Louis Price Cost 60

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SEPTEMBER 28, 2018

The weekly list of free educational events and resources for the association community… We’re seeing “an influx of spending and a massive increase in content creation, but a lack of content marketing strategy,” says Jimmy Daly. Don’t publish content just for the sake of content. Chapter Roundtable in Washington DC.

DC 170

DC Chicago Washington Video 170

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JANUARY 29, 2021

This Washington Post recipe broils the eggplant slices instead of frying them, and cuts back on the cheese too. – Learn How AI Based Personalization Has Become a Crucial Driver of Revenue and Growth (I.C.E. 8: Innovate. 8: Innovate. Digital Marketing Strategies for Ultimate Content Promotion. Communicate.

Newsletter 370

Newsletter Education Recruiting Recruitment 370

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MARCH 10, 2023

Content marketing. B2B marketers overwhelmingly believe content marketing produces the leads with the highest ROI , says Marketing Charts. You need a content marketing ecosystem to support them. Ryan Law at Animalz shares advice from three marketers about how to succeed as a content team of one. Membership engagement.

Committee 195

Committee Education Software Technology 195