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Association Brain Food: 1.19.24

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It will also explore which business functions are leading the way, how leadership is supporting AI efforts, and how policies are affecting adoption. Josh King of emc3 asked marketing and event leaders to share their event predictions and trends for 2024. Marketing to Gen Z and millennials. Post-program campaigns. Event trends.

Revenue 256
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Association Brain Food: 1.12.24

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They discuss the growth of international online audiences, challenges with online networking and engagement, online content libraries and more. Today, organizations are challenged to not only identify the “high potentials” for specific leadership positions, but also to retain them. But the question is: what kind?

LMS 266
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Association Brain Food Weekly: 6.25.21

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Four questions to help vet your content ideas. Amanda Milligan, Content Marketing Institute ). Michelle Brien, VP of Marketing and Product Strategy for TopClass LMS by WBT Systems. . – #RealTalk Dialogue Series | State of Crisis: Leveraging Meetings for Transgender Justice. Ed Salvato, LGBTQ marketing specialist.

LMS 361
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Association Brain Food Weekly: 11.12.21

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Marketing fundamentals. Tom Roach at Marketing Week says these seven fundamentals of marketing communication have stayed relevant because they’re based on how our brains work, not on how specific technology works. It’s a good list to compare against your marketing strategies and tactics. Board foresight. Host: MemberBoat.

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Association Brain Food: 9.1.23

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Gen Z marketing. They describe nine strategies for marketing membership to Gen Z. MGI’s 2023 Membership Marketing Benchmarking Report is ready for download. Sticking with MGI for a moment, Tony Rossell explains how MGI survey participants made a successful case for increasing their membership marketing budgets.

Revenue 227
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Association Brain Food Weekly: 6.12.20

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Join this timely discussion of commitment to action and sustainable change in regards to increasing representation in leadership, supplier diversity and inclusive event practices. Presenters: Susan Robertson, CAE, president and CEO, ASAE: The Center for Association Leadership. Content Forum Weekly Community Chat. Kimberly A.

Montana 243
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Association Brain Food Weekly: 4.16.21

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I liked this one from Jyrki Paananen, co-founder and COO of Brella, who said, “There’s almost an inflated volume of virtual events at the moment and it is challenging to make content the differentiator, so perhaps connections could be the new king.”. Presenter: Alex Mastrianni, senior manager of product marketing, Higher Logic.

Revenue 363