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Association Brain Food: 1.19.24

Reid All About it

Nimble AMS explains how an AMS empowers your association’s recruitment, engagement and retention efforts by helping you better understand members, anticipate their needs, provide a better digital experience and deliver personalized emails and content. Marketing to Gen Z and millennials. Hybrid/remote teams. Event trends. CAE credit.

Revenue 256
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Association Brain Food: 1.12.24

Reid All About it

They discuss the growth of international online audiences, challenges with online networking and engagement, online content libraries and more. More info/register (ASAE Marketing Professionals Community). ExOrdo shares key findings from their interviews with 27 scholarly societies about event goals, programs and challenges.

LMS 266
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Report: Targeted Emails Draw Higher Engagement

Associations Now

The 2023 Association Email Benchmark Report , published last month by the technology firm Higher Logic, highlighted the virtues of sophisticated email marketing. Automated marketing campaign messages had higher open rates than individual emails—39 to 36 percent, according to the report.

Report 59
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2 Top Errors in Web Content

YourMembership

Columbus Chamber may seem like enough of an identifier but there are twenty-two cities/towns named “Columbus” throughout the United States and who knows how many others have Columbus in their names (Columbus Township…Columbus Junction… Columbus Heights?). I really love your content. A fun weekend in St.

Content 150
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Key Tips for Ensuring Your Association’s Digital Marketing Efforts Are Compliant

Arc 3 Communications

From social media to email, blogs to newsletters, many of your association’s marketing efforts are most likely digital. Both communicating with and providing value for your members, while also bringing in new members is achieved through digital marketing efforts. For help with your association’s digital efforts contact us here.

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Content Marketing: It Matters For Meetings Too

Associations Now

Content marketing isn’t just for recruiting, retaining, and engaging members. The latest issue of Associations Now features an article on why associations need to create a strategic marketing plan and how they can go about doing so. Some How-Tos of Content Marketing. It’s content that informs.

Content 40
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The Perfect Storm

Spark Consulting

I’d like to share some sobering statistics about higher education and employment: In the United States, students graduate from college with an average debt load of nearly $29,000. In the United States in 2015, 32% of employers reported. By 2020, 65% of all jobs in the United States will require some.