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Association Brain Food: 1.12.24

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They discuss the growth of international online audiences, challenges with online networking and engagement, online content libraries and more. More info/register (ASAE Marketing Professionals Community). ExOrdo shares key findings from their interviews with 27 scholarly societies about event goals, programs and challenges.

LMS 266
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Association Brain Food Weekly: 11.20.20

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Certification launch. WBT Systems shares the advice of two association execs who launched a certification during the pandemic. You devalue your community, content and conversations by not charging attendees an appropriate registration fee. David Werning, Director of Content Development, Catholic Charities USA.

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The Perfect Storm

Spark Consulting

I’d like to share some sobering statistics about higher education and employment: In the United States, students graduate from college with an average debt load of nearly $29,000. In the United States in 2015, 32% of employers reported. By 2020, 65% of all jobs in the United States will require some.

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Association Brain Food Weekly: 6.25.21

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Four questions to help vet your content ideas. Amanda Milligan, Content Marketing Institute ). Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Michelle Brien, VP of Marketing and Product Strategy for TopClass LMS by WBT Systems. Quick hits. This is so me.

LMS 361
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Association Brain Food Weekly: 4.16.21

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I liked this one from Jyrki Paananen, co-founder and COO of Brella, who said, “There’s almost an inflated volume of virtual events at the moment and it is challenging to make content the differentiator, so perhaps connections could be the new king.”. Presenter: Alex Mastrianni, senior manager of product marketing, Higher Logic.

Revenue 363
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Association Brain Food Weekly: 3.1.19

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Raising the Bar: Using Certifications and Credentialing to Extend Your Reach. Offering a certification program through your LMS can formalize the relationship with the learner and create loyalty to your organization. Presenters: John Hunter, Content Marketing Manager, Cvent. Tue 3/5 at 1 p.m. 1 CAE credit.

LMS 174
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Association Brain Food Weekly: 11.12.21

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Marketing fundamentals. Tom Roach at Marketing Week says these seven fundamentals of marketing communication have stayed relevant because they’re based on how our brains work, not on how specific technology works. It’s a good list to compare against your marketing strategies and tactics. Board foresight. Host: MemberBoat.