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Association Brain Food: 4.12.24

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Text Request explains how to create an SMS (text) strategy that aligns with your association’s marketing strategy. Member recruitment. Katrina Ciccarelli McAfee at Association Analytics shares a three-step strategy for improving new member acquisition. . More info/register. Host: Fridays@4 Mon 4/15 at 8 a.m.

Revenue 256
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Association Brain Food Weekly: 7.2.21

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MemberSuite shares nine strategies for preventing volunteer burnout so you can keep your leaders in office and your pipeline full. Supplier members. Re-Engage Virtual: Planning the Event of Tomorrow. Creating your Content Stream—from Marketing to Sales to Programs. Strategy First, Software Next. Volunteer fatigue.

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Association Brain Food Weekly: 11.27.20

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If your board (or C-suite) hasn’t accepted the fact that your association must offer online education to your members and market, then you’ll want to read this post from WBT Systems. They suggest strategies for making the case for investing in online learning programs. Host: Virginia Society of Association Executives.

Las Vegas 369
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Association Brain Food: 10.6.23

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Content marketing. Content Marketing Institute shares highlights from their conference, Content Marketing World , including a quote from their chief strategy advisor Robert Rose: “Content marketing is what marketing is becoming. It is no longer a weird experiment in some back room with a tiger team.” 1 CAE credit.

Revenue 256
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Association Brain Food: 7.21.23

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Fri 7/21 at 1 p.m.* – Cracking the Value Code: Uncovering Strategies for Pricing Your Learning Programs When you start taking a hard look at your learning product landscape, common conundrums around “value” and “pricing” often surface. What is IT’s accountability/role in developing overall strategy for their organization? 1 CMP credit.

Atlanta 195
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Association Brain Food: 12.1.23

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Impexium recommends proving you’re an organization they can trust, delivering benefits they value, and having processes and systems that facilitate member referrals, new member onboarding, testimonials, social presence, and member feedback. Content calendars. Off-topic Noticing a pervasive disregard for the Constitution

Arlington 266
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Association Brain Food Weekly: 12.13.19

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Member Engagement Party. An engaging membership experience needs constant attention and interaction, just like any good party. When you recruit members, you’re inviting them to your organization’s “party.” Find out how to shift your mindset and improve member engagement throughout the membership cycle.

Raleigh 259