Reid All About it

FEBRUARY 19, 2021

Board strategy. Conference content. Dave Lutz of Velvet Chainsaw Consulting applies the principles of product management to virtual/hybrid conferences and comes up with several ideas for repackaging and rebroadcasting session content that will deliver member value and/or new revenue. Membership recruitment. CAE credits.

Revenue 322

Revenue Las Vegas Marketing Leadership 322

Vanguard Tech

FEBRUARY 1, 2012

That’s why today’s ASAE Idea Swap in Reston Virginia by Kiki L’Italien from Delcor Technology Solutions titled “Roadmap to Creative Social Media for Your Association” was so important. That’s why it is so important to have a strategy and know not just WHAT you are going to do by WHY you are going to do it.

Social Media 70

Social Media Strategy Virginia Video 70

Reid All About it

DECEMBER 13, 2019

Brandon Robinson, Director of Policy, Virginia Association of Health Plans. Aaron Costello, Consultant, MG Strategy + Design. Hear about best practices for hosting off-site meetings, including lifting the barriers that stifle creativity and enabling businesses to focus on the content of the meeting, not the setup. 1 CAE credit.

Raleigh 259

Raleigh Review Class Education 259

Reid All About it

JULY 9, 2021

Fri 7/9 at 12 p.m.* – Strategy First, Software Next. To explore this question, we are kicking off a three-part series—the first will be “Strategy First, Software Next.” Improve Your Email Engagement with a Conversational Email Strategy. Presenters: Ryan Costello, Chief Strategy Officer, MemberSuite.

Rhode Island 195

Rhode Island Technology Strategy Member Engagement 195

Reid All About it

FEBRUARY 12, 2021

Learn the do’s and don’ts of association email marketing, how to develop members personas for personalization and segment your audience, tips for onboarding and renewal emails, and proven strategies to boost email engagement (increase your open and click through rates). Content Strategy & Your SEO Roadmap. 1 CAE credit.

Revenue 370

Revenue North Carolina Industry Technology 370

Reid All About it

NOVEMBER 10, 2017

If you work in an association, I encourage you to think about content strategy for five minutes because the American Society of Association Executives (ASAE) Foundation is studying how associations use content strategy. This research will: Document which associations are developing and implementing content strategies.

DC 150

DC Washington Tools Education 150

WBT Systems

SEPTEMBER 26, 2017

You can learn more about the “iconic advantage” approach to marketing straight from the inventor of the concept, Soon Yu , at the NiUG Discovery Conference next week (October 2-4) in Arlington, Virginia. Focus on your iconic advantage: “a strategy that builds real differentiation based on meaningful product benefits.”.

LMS 150

LMS Arlington Course Virginia 150

Reid All About it

SEPTEMBER 16, 2016

Using the strategies identified in this presentation, every conference professional can create event experiences where engagement is the norm, not the exception. Lisa Hurley (Moderator), Content Director, Special Events magazine. Northern Virginia Small Association Forum for Executives (call in or Alexandria VA). 1 CMP credit.

Arlington 150

Arlington Phoenix DC Virginia 150

Reid All About it

OCTOBER 21, 2016

Host: Coursera/University of Virginia. Hear about five web strategies that will help you beat the competition, engage members and prospects, and grow revenue. Join a productive discussion about strategies related to corporate partnerships and sponsorships. Presenter: Amanda Myers, Director of Member Strategy, Abila.

Survey 150

Survey Louisville DC Maryland 150

Reid All About it

DECEMBER 9, 2022

Blue Sky eLearn’s step-by-step guide to instructional design helps you decide what educational programs your market needs, develop learning objectives and assessments, map the content, and design the program. Six ways to get your organization’s subject matter experts to start thinking like content marketers. ( Pam Didner ).

Colorado 39

Colorado Recruiting Recruitment Survey 39

Membership Marketing

DECEMBER 10, 2009

Improving Attendance using Content, Frequency and Multiple Channels instead of Marketing Bulk. The article focused on promoting an annual conference, but as we have discussed in previous posts the concepts of content, frequency and channels are applicable to most all marketing efforts. in Alexandria, Virginia. Growth Strategy.

Content 40

Content Marketing Price Survey 40

Reid All About it

JANUARY 6, 2023

Start by exploring a content-driven approach to sponsorships and an enhanced professional development portfolio. The community strategy playbook from Mobilize is based on the blueprint they developed for their own user community. For my marketing friends and clients, enjoy these ten content ideation methods for busy content teams.

Revenue 42

Revenue North Carolina Education System 42

Reid All About it

OCTOBER 11, 2019

The weekly list of free educational events and resources for the association community… Dave Lutz of Velvet Chainsaw Consulting says conferences are missing the boat by offering mostly novice or intermediate content. Michael Brenner, Content Marketing Institute ). Presenter: Jake Fisher, co-founder of Bridges Strategies.

DC 50

DC Washington Content Education 50

Associations Now

DECEMBER 11, 2014

Andrew Goldin, a fan from Richmond, Virginia, recently convinced the band to play in his hometown for the first time in more than 15 years. It was a bold strategy, but Naylor Association Solutions’ Tracy Tompkins notes that the real reason it worked comes down to sheer persistence. Other good reads.

Virginia 40

Virginia Video Content Leadership 40

Associations Now

SEPTEMBER 11, 2015

” Cooper points out ways that she’s used both strategies in her recent posts, including a great piece on why putting text on photos is bad for accessibility , as well as a personal piece discussing employment challenges. The second is to use disagreements as fodder for new material.” But it can also give you tunnel vision!”

Virginia 40

Virginia Maine Tips Process 40

Reid All About it

JANUARY 13, 2023

Benita Stocks, Director of Membership & Programs for NAIOP Northern Virginia, the Commercial Real Estate Development Association. Your Association’s Advocacy Tech Stack: Apps and Strategy for 2023. Learn why customer relationship strategies and the technology that supports them often fail to meet expectations.

Revenue 39

Revenue Education Strategy Leadership 39

Beth Kanter

JANUARY 4, 2017

Published Book Three: In 2016, I published “ The Happy Healthy Nonprofit: Strategies for Impact without Burnout ,” with co-author Aliza Sherman. In the US, I gave workshops at nonprofit conferences in North Carolina, Virginia, Florida, Missouri, California and at SXSW. Year in Review.

San Jose 58

San Jose Kansas City San Francisco North Carolina 58

SCD Group

JULY 2, 2012

University of Virginia Business School Dean Carl Zeithaml, who had been tapped to be interim president, but stepped aside pending Tuesdays vote, said Friday the board might be more effective with fewer political appointees and more experts in relevant fields. Strategy | Content | Discovery. Newer Post. Older Post.

Virginia 40

Virginia Kentucky Content System 40

Reid All About it

OCTOBER 18, 2019

The best reason to do content marketing is organic search–but you’ll reap other benefits as well. Michael Brenner, Content Marketing Institute ). Even with all the technological innovations revolutionizing membership recruitment strategies in today’s world, the membership brochure remains a mainstay of membership marketing.

North Carolina 34

North Carolina Education Project Communications 34

Reid All About it

NOVEMBER 27, 2020

They suggest strategies for making the case for investing in online learning programs. On Day 2, we’ll examine the key strategies necessary for taking advantage of the trends and delivering on the value propositions articulated on Day 1. On Day 3, we explore the structure required to implement the strategies outlined on Day 2.

Las Vegas 369

Las Vegas Virginia Content Washington 369

SCD Group

JULY 10, 2012

Most or all of their videos include thorough, searchable descriptions that help people searching for content like theirs to find it with search engines. Especially if your videos include some that are professionally shot and produced and you give thought to dissemination strategies and tactics even a sparsely planted garden will bloom richly.

Video 40

Video Metro Social Media Maryland 40

Reid All About it

MARCH 20, 2020

Virtual strategy meetings. As the new COVID-19 reality descended upon us, Lowell Aplebaum was in Chicago to facilitate a strategy session. He shares useful lessons learned on virtual strategy facilitation. Todd Tolbert, MBA, CAE, Chief Digital Strategy Officer, ASIS International. Host: Content Forum. 1 CAE credit.

North Carolina 221

North Carolina Technology Strategy Revenue 221

Disciple Media

MAY 9, 2022

Coming together for our first ever Disciple live event, community-led business owners shared stories, strategies, and some of the great ideas made possible by the latest tech and trends. For community builders who are keen to keep things fresh, Valentina shared a simple framework to help you review your strategy, goals and progress.

Class 41

Class Price Virginia Review 41

Membership Marketing

OCTOBER 7, 2011

On the con, the continue need to wait for every page spread to load and the endless circling timers detracts from the wonderfully simple task of turning a printed page to find new images and content. I was viewing it more from a content than technical perspective, but both a critical for a successful online publication. Tony Rossell.

Marketing 40

Marketing Case Study Price Survey 40

Membership Marketing

DECEMBER 4, 2009

Alexandria, Virginia — Marketing General Inc. Whelans professional expertise is in program development and creative strategies, membership acquisition, program operations, and organizational management. in Alexandria, Virginia. Improving Attendance using Content, Frequency and. Cost of Wrong Strategy. (8).

Marketing 40

Marketing District of Columbia Washington Virginia 40

Membership Marketing

APRIL 9, 2010

Today, effective membership recruitment often includes a pull strategy as part of the marketing mix by taking advantage of online opportunities and social networking tools. So how can this pull strategy be deployed? We are effectively implementing a pull strategy through what we call trading content for contact.

Marketing 40

Marketing Recruiting Recruitment Price 40

Membership Marketing

MARCH 27, 2012

Among a long list of resources, her site includes content on: • Membership Statistics. in Alexandria, Virginia. Cost of Wrong Strategy. (8). growth strategies. (4). Growth Strategy. (43). Membership marketing strategy. (17). • Models of Membership. • Lead Generation. • Renewals.

Marketing 40

Marketing Price Survey Analysis 40

Associations Now

JANUARY 13, 2015

Those speedruns are going to sit on YouTube for years to come as a form of evergreen content that’ll stand the test of time. In fact, the event’s put on by a website called Speed Demos Archive , which also puts on a summer version of the event called Summer Games Done Quick. That will pay dividends for a long time.

Video 40

Video Virginia Proposal Washington 40

Membership Marketing

NOVEMBER 1, 2010

We recommend a concept that I call trading content for contact. Joel Book, Advanced e-mail tactics can shed light on new customers, DM News , Strategic Content, October, 2010, page 10. Hey Tony, I think this strategy is a no-brainer. in Alexandria, Virginia. Cost of Wrong Strategy. (8). growth strategies. (4).

Tools 40

Tools Marketing Recruiting Recruitment 40

Membership Marketing

DECEMBER 28, 2010

To gather this opt-in, we offer free content from our clients in exchange for contact information (an opt-in). The content offer may be presented through SEM, online ads, or to visitors to the organizations website or social media sites. in Alexandria, Virginia. Cost of Wrong Strategy. (8). growth strategies. (4).

Marketing 40

Marketing Price Survey Recruiting 40

Membership Marketing

DECEMBER 31, 2009

in Alexandria, Virginia. Improving Attendance using Content, Frequency and. Cost of Wrong Strategy. (8). growth strategies. (4). Growth Strategy. (43). Membership marketing strategy. (17). Subscribe through Your Reader. My Background. Tony Rossell. ▼ December. (7). Happy New Year! ► November. (4).

Marketing 40

Marketing Price Survey Analysis 40

Membership Marketing

JULY 12, 2010

And my impression from those who shared made me feel that many associations are experimenting with various social media tools, but may not have a focused strategy in place on what they are trying to accomplish. So I wanted to share the three points this blog made on practical social media strategies here. in Alexandria, Virginia.

Social Media 40

Social Media Marketing Price Survey 40

Membership Marketing

AUGUST 4, 2011

Providing value involves both understanding the need for content, community, savings, etc. And increasingly, the concept of ‘Freemium” membership is being tried by organizations where membership is used to build community or engagement as part of a larger economic strategy. in Alexandria, Virginia. Growth Strategy.

Price 40

Price Survey Analysis Marketing 40

Membership Marketing

DECEMBER 11, 2009

in Alexandria, Virginia. Improving Attendance using Content, Frequency and. Cost of Wrong Strategy. (8). growth strategies. (4). Growth Strategy. (43). Membership marketing strategy. (17). Subscribe through Your Reader. My Background. Tony Rossell. ▼ December. (7). Happy New Year! ► November. (4).

Marketing 40

Marketing Survey Analysis Price 40

Membership Marketing

JANUARY 4, 2011

Because as I continued to read , I found the book to be a very practical and constructive guide on how to go about starting and developing a social media strategy for an association. Open Community also emphasizes building a value proposition around your social media strategy. in Alexandria, Virginia. Cost of Wrong Strategy. (8).

Marketing 40

Marketing Social Media Case Study Price 40

ChatterBachs

NOVEMBER 24, 2010

jccjhiggins : # smfastfwd Casey from @ VisitVirginia (Virginia Tourism) … although I don’t tweet at that handle. WhosYourAnnie : Of course SoMeT, but 1+yr ago I attended a SoMe bootcamp, like a hands-on learning for the best tips & strategies. If not getting the best results, modify your strategy and continue.

Albuquerque 28

Albuquerque New Mexico CA Social Media 28

Membership Marketing

DECEMBER 8, 2009

in Alexandria, Virginia. Improving Attendance using Content, Frequency and. Cost of Wrong Strategy. (8). growth strategies. (4). Growth Strategy. (43). Membership marketing strategy. (17). Subscribe through Your Reader. My Background. Tony Rossell. ▼ December. (7). Happy New Year! ► November. (4).

Marketing 40

Marketing Price Survey Analysis 40