Reid All About it

JULY 21, 2023

Fri 7/21 at 1 p.m.* – Cracking the Value Code: Uncovering Strategies for Pricing Your Learning Programs When you start taking a hard look at your learning product landscape, common conundrums around “value” and “pricing” often surface. What is IT’s accountability/role in developing overall strategy for their organization? 1 CAE credit.

Atlanta 195

Atlanta millennials Price Technology 195

Reid All About it

FEBRUARY 19, 2021

Board strategy. They also describe how credentialing programs can help your association increase member engagement and revenue. Conference content. How Associations Implement AI-Based Personalization to Drive Revenue and Growth. The weekly list of free educational events and resources for the association community….

Revenue 322

Revenue Las Vegas Marketing Leadership 322

Reid All About it

FEBRUARY 12, 2021

Visual Storytelling Trends You Can’t Afford to Miss: How to Achieve Revenue-Based Outcomes By Telling Engaging, Visual Stories. How to Increase Your Corporate Sponsorship Revenue. Content Strategy & Your SEO Roadmap. Host: Community by Association. Tue 2/16 at 2 p.m. 1 CAE credit. More info/register. CAE credits.

Revenue 370

Revenue North Carolina Industry Technology 370

Reid All About it

SEPTEMBER 10, 2021

Learn how to align desired outcomes before beginning any digital marketing campaign, understand who your audience is and where their attention lies, measure which of your key messages most effectively transforms your target audience’s attention into meaningful action, and repurpose existing content and assets vs. creating something new.

Strategy 195

Strategy Content Education Tips 195

Reid All About it

MARCH 20, 2020

Virtual strategy meetings. As the new COVID-19 reality descended upon us, Lowell Aplebaum was in Chicago to facilitate a strategy session. He shares useful lessons learned on virtual strategy facilitation. Todd Tolbert, MBA, CAE, Chief Digital Strategy Officer, ASIS International. Host: Content Forum. 1 CAE credit.

North Carolina 221

North Carolina Technology Strategy Revenue 221

Reid All About it

JULY 9, 2021

Fri 7/9 at 12 p.m.* – Strategy First, Software Next. To explore this question, we are kicking off a three-part series—the first will be “Strategy First, Software Next.” Improve Your Email Engagement with a Conversational Email Strategy. Presenters: Ryan Costello, Chief Strategy Officer, MemberSuite.

Rhode Island 195

Rhode Island Technology Strategy Member Engagement 195

Reid All About it

OCTOBER 21, 2016

Host: Coursera/University of Virginia. Hear about five web strategies that will help you beat the competition, engage members and prospects, and grow revenue. Learn how to determine the needs and revenue-generating potential of different membership segments so you can develop successful targeted marketing campaigns.

Survey 150

Survey Louisville DC Maryland 150

Reid All About it

NOVEMBER 10, 2017

If you work in an association, I encourage you to think about content strategy for five minutes because the American Society of Association Executives (ASAE) Foundation is studying how associations use content strategy. This research will: Document which associations are developing and implementing content strategies.

DC 150

DC Washington Tools Education 150

Reid All About it

SEPTEMBER 16, 2016

Using the strategies identified in this presentation, every conference professional can create event experiences where engagement is the norm, not the exception. Lisa Hurley (Moderator), Content Director, Special Events magazine. Northern Virginia Small Association Forum for Executives (call in or Alexandria VA). Host: Impexium.

Arlington 150

Arlington Phoenix DC Virginia 150

Reid All About it

JANUARY 6, 2023

Non-dues revenue. After attending the RevUp Summit hosted by the Professionals for Association Revenue, WBT Systems says one lesson from the painful past few years is the need to diversify revenue. Start by exploring a content-driven approach to sponsorships and an enhanced professional development portfolio. Quick hits.

Revenue 42

Revenue North Carolina Education System 42

Reid All About it

DECEMBER 9, 2022

Blue Sky eLearn’s step-by-step guide to instructional design helps you decide what educational programs your market needs, develop learning objectives and assessments, map the content, and design the program. Six ways to get your organization’s subject matter experts to start thinking like content marketers. ( Pam Didner ).

Colorado 39

Colorado Recruiting Recruitment Survey 39

Reid All About it

MARCH 18, 2022

Digital transformation strategy. Learn to be forward-thinking in your event measurement strategy using customer-centric data, personalize the customer journey using data segmentation, and benchmark your event performance to define success in context. Getting (& Keeping) A Seat At the Table: Strategies for Being A Trusted Advisor.

Revenue 39

Revenue Technology Video LMS 39

Reid All About it

JANUARY 13, 2023

MemberSuite team shares the trends they see rising in the “collective association consciousness ,” including AI for normal people, walking the DEI talk, and others related to events, non-dues revenue, remote/hybrid work, community, data, and technology. Your Association’s Advocacy Tech Stack: Apps and Strategy for 2023.

Revenue 39

Revenue Education Strategy Leadership 39

Reid All About it

FEBRUARY 17, 2023

Nimble AMS describes how an AMS helps membership teams better understand members, anticipate their needs, and deliver personalized communication and content. Non-dues revenue. With so many non-dues revenue options to explore and limited resources to pursue them, which solutions are right for your organization? Board practices.

Revenue 39

Revenue Strategy Education Technology 39

Membership Marketing

DECEMBER 10, 2009

Improving Attendance using Content, Frequency and Multiple Channels instead of Marketing Bulk. The article focused on promoting an annual conference, but as we have discussed in previous posts the concepts of content, frequency and channels are applicable to most all marketing efforts. in Alexandria, Virginia. Growth Strategy.

Content 40

Content Marketing Price Survey 40

Reid All About it

OCTOBER 18, 2019

The best reason to do content marketing is organic search–but you’ll reap other benefits as well. Michael Brenner, Content Marketing Institute ). Even with all the technological innovations revolutionizing membership recruitment strategies in today’s world, the membership brochure remains a mainstay of membership marketing.

North Carolina 34

North Carolina Education Project Communications 34

Disciple Media

MAY 9, 2022

Coming together for our first ever Disciple live event, community-led business owners shared stories, strategies, and some of the great ideas made possible by the latest tech and trends. For community builders who are keen to keep things fresh, Valentina shared a simple framework to help you review your strategy, goals and progress.

Class 41

Class Price Virginia Review 41

Membership Marketing

OCTOBER 7, 2011

On the con, the continue need to wait for every page spread to load and the endless circling timers detracts from the wonderfully simple task of turning a printed page to find new images and content. I was viewing it more from a content than technical perspective, but both a critical for a successful online publication. Tony Rossell.

Marketing 40

Marketing Case Study Price Survey 40

Associations Now

JANUARY 13, 2015

million in revenues in its most recently reported fiscal year, according to Charity Navigator , or compared with the $233,000 the group’s annual 5k raised last September. Those speedruns are going to sit on YouTube for years to come as a form of evergreen content that’ll stand the test of time. It even approaches the $1.7

Video 40

Video Virginia Proposal Washington 40

Membership Marketing

MARCH 27, 2012

Among a long list of resources, her site includes content on: • Membership Statistics. in Alexandria, Virginia. Cost of Wrong Strategy. (8). growth strategies. (4). Growth Strategy. (43). Membership marketing strategy. (17). Non-Dues Revenue. (1). • Models of Membership. • Renewals.

Marketing 40

Marketing Price Survey Analysis 40

Membership Marketing

DECEMBER 4, 2009

Alexandria, Virginia — Marketing General Inc. Whelans professional expertise is in program development and creative strategies, membership acquisition, program operations, and organizational management. in Alexandria, Virginia. Improving Attendance using Content, Frequency and. Cost of Wrong Strategy. (8).

Marketing 40

Marketing District of Columbia Washington Virginia 40

Membership Marketing

APRIL 9, 2010

Today, effective membership recruitment often includes a pull strategy as part of the marketing mix by taking advantage of online opportunities and social networking tools. So how can this pull strategy be deployed? We are effectively implementing a pull strategy through what we call trading content for contact.

Marketing 40

Marketing Recruiting Recruitment Price 40

Membership Marketing

DECEMBER 31, 2009

in Alexandria, Virginia. Improving Attendance using Content, Frequency and. Cost of Wrong Strategy. (8). growth strategies. (4). Growth Strategy. (43). Membership marketing strategy. (17). Non-Dues Revenue. (1). Subscribe through Your Reader. My Background. Tony Rossell. ▼ December. (7).

Marketing 40

Marketing Price Survey Analysis 40

Membership Marketing

NOVEMBER 1, 2010

We recommend a concept that I call trading content for contact. Joel Book, Advanced e-mail tactics can shed light on new customers, DM News , Strategic Content, October, 2010, page 10. Hey Tony, I think this strategy is a no-brainer. in Alexandria, Virginia. Cost of Wrong Strategy. (8). growth strategies. (4).

Tools 40

Tools Marketing Recruiting Recruitment 40

Membership Marketing

DECEMBER 28, 2010

To gather this opt-in, we offer free content from our clients in exchange for contact information (an opt-in). The content offer may be presented through SEM, online ads, or to visitors to the organizations website or social media sites. in Alexandria, Virginia. Cost of Wrong Strategy. (8). growth strategies. (4).

Marketing 40

Marketing Price Survey Recruiting 40

Membership Marketing

AUGUST 4, 2011

Providing value involves both understanding the need for content, community, savings, etc. And increasingly, the concept of ‘Freemium” membership is being tried by organizations where membership is used to build community or engagement as part of a larger economic strategy. in Alexandria, Virginia. Growth Strategy.

Price 40

Price Survey Analysis Marketing 40

Membership Marketing

DECEMBER 11, 2009

in Alexandria, Virginia. Improving Attendance using Content, Frequency and. Cost of Wrong Strategy. (8). growth strategies. (4). Growth Strategy. (43). Membership marketing strategy. (17). Non-Dues Revenue. (1). Subscribe through Your Reader. My Background. Tony Rossell. ▼ December. (7).

Marketing 40

Marketing Survey Analysis Price 40

Membership Marketing

JULY 12, 2010

And my impression from those who shared made me feel that many associations are experimenting with various social media tools, but may not have a focused strategy in place on what they are trying to accomplish. So I wanted to share the three points this blog made on practical social media strategies here. in Alexandria, Virginia.

Social Media 40

Social Media Marketing Price Survey 40

Membership Marketing

JANUARY 4, 2011

Because as I continued to read , I found the book to be a very practical and constructive guide on how to go about starting and developing a social media strategy for an association. Open Community also emphasizes building a value proposition around your social media strategy. in Alexandria, Virginia. Cost of Wrong Strategy. (8).

Marketing 40

Marketing Social Media Case Study Price 40

Membership Marketing

DECEMBER 8, 2009

in Alexandria, Virginia. Improving Attendance using Content, Frequency and. Cost of Wrong Strategy. (8). growth strategies. (4). Growth Strategy. (43). Membership marketing strategy. (17). Non-Dues Revenue. (1). Subscribe through Your Reader. My Background. Tony Rossell. ▼ December. (7).

Marketing 40

Marketing Price Survey Analysis 40

Membership Marketing

JUNE 17, 2010

Disenchanted Members: Whether it is poor customer service, a lack of new compelling content, or a weak fulfillment operation, unhappy members can stop growth fast. Labels: Growing Membership , Growth Characteristics , Growth Strategy. Chan Kim and Renee Mauborgne made a very similar point in their excellent book, Blue Ocean Strategy.

Organization 40

Organization Price Survey Recruiting 40

Membership Marketing

MAY 17, 2010

One method is what I have come to call trading content for contact. If you want more information on this take a look at my post, The Push and Pull of Membership Recruitment and see how this strategy might be used at the introduction or awareness level. in Alexandria, Virginia. What Strategy Leads to Membership Growth?

Marketing 40

Marketing How To Price Analysis 40

Membership Marketing

DECEMBER 23, 2009

I am not necessarily recommending any of the strategies above. in Alexandria, Virginia. Improving Attendance using Content, Frequency and. Cost of Wrong Strategy. (8). growth strategies. (4). Growth Strategy. (43). Membership marketing strategy. (17). Non-Dues Revenue. (1). My Background.

Marketing 40

Marketing Price Survey Analysis 40

Membership Marketing

DECEMBER 21, 2009

in Alexandria, Virginia. Improving Attendance using Content, Frequency and. Cost of Wrong Strategy. (8). growth strategies. (4). Growth Strategy. (43). Membership marketing strategy. (17). Non-Dues Revenue. (1). Subscribe through Your Reader. My Background. Tony Rossell. ▼ December. (7).

Marketing 40

Marketing Price Analysis Survey 40

Membership Marketing

APRIL 9, 2010

Having a LinkedIn group (or Facebook page or Twitter account) that is moderated daily, fed with fresh content with efforts made to nurture conversation and community is very different than just throwing it up and walking away, which is what many associations do. in Alexandria, Virginia. Cost of Wrong Strategy. (8). Tony Rossell.

Social Media 40

Social Media Survey Report Case Study 40