Reid All About it

FEBRUARY 19, 2021

Board strategy. Conference content. Dave Lutz of Velvet Chainsaw Consulting applies the principles of product management to virtual/hybrid conferences and comes up with several ideas for repackaging and rebroadcasting session content that will deliver member value and/or new revenue. Membership recruitment. Host: ASAE.

Revenue 322

Revenue Las Vegas Marketing Leadership 322

Reid All About it

SEPTEMBER 10, 2021

Learn how to align desired outcomes before beginning any digital marketing campaign, understand who your audience is and where their attention lies, measure which of your key messages most effectively transforms your target audience’s attention into meaningful action, and repurpose existing content and assets vs. creating something new.

Strategy 195

Strategy Content Education Tips 195

Reid All About it

DECEMBER 13, 2019

When you recruit members, you’re inviting them to your organization’s “party.” Brandon Robinson, Director of Policy, Virginia Association of Health Plans. Aaron Costello, Consultant, MG Strategy + Design. Randy Jones, VP of Business Development and Strategy, eThink Education. Tue 12/17 at 12:30 p.m.

Raleigh 259

Raleigh Review Class Education 259

Reid All About it

FEBRUARY 12, 2021

The ROI Member Recruitment Brochure: How to Crea8e Brochures That Positively Influence Membership Decisions. The ROI of Words: How to Write Website Copy That Will Drive Member Renewal and Recruitment. Content Strategy & Your SEO Roadmap. More info/register (must join Fridays@4 first, it’s free). Host: Fridays@4.

Revenue 370

Revenue North Carolina Industry Technology 370

Reid All About it

NOVEMBER 10, 2017

If you work in an association, I encourage you to think about content strategy for five minutes because the American Society of Association Executives (ASAE) Foundation is studying how associations use content strategy. This research will: Document which associations are developing and implementing content strategies.

DC 150

DC Washington Tools Education 150

Reid All About it

DECEMBER 9, 2022

Blue Sky eLearn’s step-by-step guide to instructional design helps you decide what educational programs your market needs, develop learning objectives and assessments, map the content, and design the program. Six ways to get your organization’s subject matter experts to start thinking like content marketers. ( Pam Didner ).

Colorado 39

Colorado Recruiting Recruitment Survey 39

Reid All About it

MARCH 18, 2022

Digital transformation strategy. Learn to be forward-thinking in your event measurement strategy using customer-centric data, personalize the customer journey using data segmentation, and benchmark your event performance to define success in context. Getting (& Keeping) A Seat At the Table: Strategies for Being A Trusted Advisor.

Revenue 39

Revenue Technology Video LMS 39

Membership Marketing

DECEMBER 10, 2009

Improving Attendance using Content, Frequency and Multiple Channels instead of Marketing Bulk. The article focused on promoting an annual conference, but as we have discussed in previous posts the concepts of content, frequency and channels are applicable to most all marketing efforts. in Alexandria, Virginia. Growth Strategy.

Content 40

Content Marketing Price Survey 40

Reid All About it

FEBRUARY 17, 2023

Nimble AMS describes how an AMS helps membership teams better understand members, anticipate their needs, and deliver personalized communication and content. If your AMS doesn’t help you recruit, engage and retain members , it’s time to start looking for a new one. Membership engagement. Board practices. 1 CAE credit. 1 CAE credit.

Revenue 39

Revenue Strategy Education Technology 39

Reid All About it

JANUARY 6, 2023

Start by exploring a content-driven approach to sponsorships and an enhanced professional development portfolio. The community strategy playbook from Mobilize is based on the blueprint they developed for their own user community. For my marketing friends and clients, enjoy these ten content ideation methods for busy content teams.

Revenue 42

Revenue North Carolina Education System 42

Reid All About it

JANUARY 13, 2023

If not, use this survey link to join nearly 1,000 association leaders worldwide whose participation helps all of us gain insights about what’s working to recruit, engage, and retain members, along with other valuable information. Your Association’s Advocacy Tech Stack: Apps and Strategy for 2023. Recession prep. Host: Fridays@4.

Revenue 39

Revenue Education Strategy Leadership 39

Reid All About it

OCTOBER 18, 2019

The best reason to do content marketing is organic search–but you’ll reap other benefits as well. Michael Brenner, Content Marketing Institute ). Even with all the technological innovations revolutionizing membership recruitment strategies in today’s world, the membership brochure remains a mainstay of membership marketing.

North Carolina 34

North Carolina Education Project Communications 34

Membership Marketing

NOVEMBER 1, 2010

Maximizing your Website as a Tool for Membership Recruitment. When an opt-in is captured, we have found that these leads are some of the highest responding lists for membership recruitment campaigns. We recommend a concept that I call trading content for contact. Hey Tony, I think this strategy is a no-brainer.

Tools 40

Tools Marketing Recruiting Recruitment 40

Membership Marketing

APRIL 9, 2010

The Push and Pull of Membership Recruitment. However, we live in a time of exciting change and the paradigm for membership recruitment is changing with it. Today, effective membership recruitment often includes a pull strategy as part of the marketing mix by taking advantage of online opportunities and social networking tools.

Marketing 40

Marketing Recruiting Recruitment Price 40

Membership Marketing

OCTOBER 7, 2011

Recruitment, Retention, and Engagement Trends. On the con, the continue need to wait for every page spread to load and the endless circling timers detracts from the wonderfully simple task of turning a printed page to find new images and content. in Alexandria, Virginia. Cost of Wrong Strategy. (8). growth strategies. (4).

Marketing 40

Marketing Case Study Price Survey 40

Membership Marketing

MARCH 27, 2012

Among a long list of resources, her site includes content on: • Membership Statistics. in Alexandria, Virginia. Unleash the Power of Market Testing in your Membership Recruitment. Cost of Wrong Strategy. (8). growth strategies. (4). Growth Strategy. (43). Membership marketing strategy. (17).

Marketing 40

Marketing Price Survey Analysis 40

Membership Marketing

DECEMBER 4, 2009

Alexandria, Virginia — Marketing General Inc. Whelans professional expertise is in program development and creative strategies, membership acquisition, program operations, and organizational management. in Alexandria, Virginia. Unleash the Power of Market Testing in your Membership Recruitment. Congratulations Rick!

Marketing 40

Marketing District of Columbia Washington Virginia 40

Membership Marketing

DECEMBER 28, 2010

To gather this opt-in, we offer free content from our clients in exchange for contact information (an opt-in). The content offer may be presented through SEM, online ads, or to visitors to the organizations website or social media sites. in Alexandria, Virginia. Unleash the Power of Market Testing in your Membership Recruitment.

Marketing 40

Marketing Price Survey Recruiting 40

Membership Marketing

DECEMBER 31, 2009

in Alexandria, Virginia. Unleash the Power of Market Testing in your Membership Recruitment. Improving Attendance using Content, Frequency and. Cost of Wrong Strategy. (8). growth strategies. (4). Growth Strategy. (43). Membership marketing strategy. (17). Membership Recruitment. (4).

Marketing 40

Marketing Price Survey Analysis 40

Membership Marketing

JANUARY 4, 2011

Because as I continued to read , I found the book to be a very practical and constructive guide on how to go about starting and developing a social media strategy for an association. Open Community also emphasizes building a value proposition around your social media strategy. in Alexandria, Virginia. January 28, 2011 4:56 PM.

Marketing 40

Marketing Social Media Case Study Price 40

Membership Marketing

AUGUST 4, 2011

Providing value involves both understanding the need for content, community, savings, etc. And increasingly, the concept of ‘Freemium” membership is being tried by organizations where membership is used to build community or engagement as part of a larger economic strategy. in Alexandria, Virginia. Post a Comment.

Price 40

Price Survey Analysis Marketing 40

Membership Marketing

DECEMBER 11, 2009

in Alexandria, Virginia. Unleash the Power of Market Testing in your Membership Recruitment. Improving Attendance using Content, Frequency and. Cost of Wrong Strategy. (8). growth strategies. (4). Growth Strategy. (43). Membership marketing strategy. (17). Membership Recruitment. (4).

Marketing 40

Marketing Survey Analysis Price 40

Membership Marketing

JULY 12, 2010

And my impression from those who shared made me feel that many associations are experimenting with various social media tools, but may not have a focused strategy in place on what they are trying to accomplish. So I wanted to share the three points this blog made on practical social media strategies here. in Alexandria, Virginia.

Social Media 40

Social Media Marketing Price Survey 40

Membership Marketing

JUNE 17, 2010

Disenchanted Members: Whether it is poor customer service, a lack of new compelling content, or a weak fulfillment operation, unhappy members can stop growth fast. Labels: Growing Membership , Growth Characteristics , Growth Strategy. Chan Kim and Renee Mauborgne made a very similar point in their excellent book, Blue Ocean Strategy.

Organization 40

Organization Price Survey Recruiting 40

Membership Marketing

MAY 17, 2010

One method is what I have come to call trading content for contact. If you want more information on this take a look at my post, The Push and Pull of Membership Recruitment and see how this strategy might be used at the introduction or awareness level. in Alexandria, Virginia. What Strategy Leads to Membership Growth?

Marketing 40

Marketing How To Price Analysis 40

Membership Marketing

DECEMBER 8, 2009

in Alexandria, Virginia. Unleash the Power of Market Testing in your Membership Recruitment. Improving Attendance using Content, Frequency and. Cost of Wrong Strategy. (8). growth strategies. (4). Growth Strategy. (43). Membership marketing strategy. (17). Membership Recruitment. (4).

Marketing 40

Marketing Price Survey Analysis 40

Membership Marketing

DECEMBER 23, 2009

I am not necessarily recommending any of the strategies above. in Alexandria, Virginia. Unleash the Power of Market Testing in your Membership Recruitment. Improving Attendance using Content, Frequency and. Cost of Wrong Strategy. (8). growth strategies. (4). Growth Strategy. (43). My Background.

Marketing 40

Marketing Price Survey Analysis 40

Membership Marketing

DECEMBER 21, 2009

in Alexandria, Virginia. Unleash the Power of Market Testing in your Membership Recruitment. Improving Attendance using Content, Frequency and. Cost of Wrong Strategy. (8). growth strategies. (4). Growth Strategy. (43). Membership marketing strategy. (17). Membership Recruitment. (4).

Marketing 40

Marketing Price Analysis Survey 40

Membership Marketing

APRIL 9, 2010

Having a LinkedIn group (or Facebook page or Twitter account) that is moderated daily, fed with fresh content with efforts made to nurture conversation and community is very different than just throwing it up and walking away, which is what many associations do. in Alexandria, Virginia. Hope this helps. July 23, 2010 4:31 PM.

Social Media 40

Social Media Survey Report Case Study 40