Smooth The Path

JUNE 12, 2018

Repurpose speaker’s best content. Speakers tend to develop other content in addition to their presentations. Do they have publically available videos, podcasts, white papers, or reports? Ask to repost their blog posts in pre-conference marketing. Enable attendees to take action once they are back in the office.

Conference 95

Conference Content Resources Video 95

Reid All About it

JUNE 2, 2017

LMS provider WBT Systems describes the different psychological, environmental, and technical obstacles that stand between your members and your online learning programs. As a writer and a learner, I love content hubs, and so does Imagination, a content marketing agency serving the association space. Tue 6/6 at 2 p.m. –

Raleigh 150

Raleigh Chicago DC Washington 150

YourMembership

JANUARY 16, 2012

Abandon ship and simply leave the blog out there as a reminder of their own lack of follow-through, manpower and/or strategy. Is it lack of content or ideas? The only rule for a blog is to keep your audience’s needs and wants in mind — that goes for creating content as well as media. member community.

Software 150

Software Social Media Price Video 150

Nimble AMS

FEBRUARY 3, 2022

According to a Community Brands study from 2020, 79% of members say they want targeted, valuable content such as relevant suggestions on continuing education resources, information on industry news, upcoming events and recognition of accomplishments. Below are some tools that can help your membership engagement and growth strategies.

Tools 141

Tools Software System Library 141

Reid All About it

DECEMBER 2, 2022

New member engagement. The 2022 New Member Engagement Study from Amanda Kaiser at Kaiser Insights and Dynamic Benchmarking includes survey data on how associations of different sizes handle new member engagement. New Member Engagement Study Launch Party. Brain drain pains. More info/register.

Tips 41

Tips Video Content Marketing 41

Nimble AMS

JULY 22, 2022

Members want more content. As an association, you have an opportunity to develop thought leadership content, building organization awareness, and credibility , while also meeting your members’ content needs. But how should your association organize the way members and non-members receive your content? .

Content 126

Content Marketing How To LMS 126

Association Adviser

OCTOBER 13, 2016

This disconnect may be related to a lack of measurement or the inability to record reader engagement, according to my colleague Jill Andreu, VP Content Strategy and Development for Naylor Association Solutions ,who will be hosting a webinar about our findings later this month. That needs to change fast, she added.

Revenue 60

Revenue St. Louis Price Cost 60

Reid All About it

OCTOBER 18, 2019

The best reason to do content marketing is organic search–but you’ll reap other benefits as well. Michael Brenner, Content Marketing Institute ). Even with all the technological innovations revolutionizing membership recruitment strategies in today’s world, the membership brochure remains a mainstay of membership marketing.

North Carolina 34

North Carolina Education Project Communications 34

SCD Group

AUGUST 13, 2012

2 Use the 1-7-30-4-2-1 editorial calendar from Joe Pulizzi of Content Marketing Institute via SCD Group. #3 4 Increase member engagement with your social media tools by providing hands on training and support at your annual meeting. 18 Enlist member companies to expand reach of your SM campaigns from NPA via Kellen. #19

Tips 40

Tips Marketing Social Media Tools 40

Association Adviser

JULY 13, 2016

If your association needs help bridging the staffing gap or creating effective, engaging communication plans, outsourcing content management could be a viable, cost-friendly option. By creating value for associations, outsourcing creates value for members & contributes to greater member engagement.

Content 60

Content eBook Communications Social Media 60

Membership Marketing

MAY 17, 2010

Engagement comes by impacting a member’s behavior. He writes, “I define member engagement as the following: Engagement is the result of a member investing time or money with the association in exchange for value.” One method is what I have come to call trading content for contact.

Marketing 40

Marketing How To Price Analysis 40

GrowthZone

JULY 26, 2018

Download “Why Member Engagement No Longer Means Face-to-Face. Online, you post content to create awareness and you engage to build the ‘know, like, and trust.’ Great lead magnets include cheat sheets, handouts, reports, white papers, and other easy-to-create and easy-to-consume pieces that can be delivered digitally.

Social Media 74

Social Media Proposal Content Marketing 74

Reid All About it

MAY 26, 2017

Your weekly list of free webinars and events for the association community… Earlier this week, I finally read the new white paper from Elizabeth Engel and Sherry Marts, Include Is a Verb: Moving from Talk to Action on Diversity and Inclusion. Don’t be fooled, this is not a wonky paper. Host: ASAE Consultant Members.

Raleigh 150

Raleigh North Carolina Texas Chicago 150

Fonteva

SEPTEMBER 19, 2019

Each year, associations work hard to host memorable events and offer educational courses to keep their members engaged and invested in the community. Your staff is working hard to plan content, education, conferences, and other events for your members. Data for smarter marketing and engagement strategies.

System 40

System Software Tools Association Management 40

Associations Now

JUNE 15, 2016

Elsewhere at #MMCCon: Multiply your content marketing. For associations that feel overwhelmed with the prospect of generating the volume of content necessary for successful inbound membership marketing, Callie Walker at Memberclicks shared her strategy in a Tuesday Learning Lab. Link your membership to-do list with strategy.

DC 40

DC Communications Conference Washington 40