Spark Consulting

AUGUST 22, 2016

Over the next week, I’ll be blogging about and sharing excerpts from The Association Role in the New Education Paradigm , the eighth white paper in the ongoing Spark collaborative series. Risk: The Missing Link Connecting Strategy to Implementation (co-authored with Jamie Notter and Leslie White ), available at [link].

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United States Maryland Ohio Case Study 150

AssociationChat

JUNE 7, 2022

Explore thought leadership content and solutions from experts and vendors in the association industry. Gain access to our curated online library of timely and downloadable content on more than 5 critical topics. Curious about the type of content available? Introducing the Association Chat Knowledge Hub. 10 Common Myths Debunked.

eBook 52

eBook Case Study Library Analysis 52

Reid All About it

AUGUST 18, 2023

Vista Cova’s white paper, Strategic Frameworks: The Future of Strategic Planning , explores how association executives are working with strategic plans in the post-COVID environment. The paper describes ten themes that emerged in their research and includes an appendix with the participants’ strategic frameworks. .

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Certificate Education Revenue Marketing 195

Aaron Wolowiec

JULY 18, 2012

The annual conference finally draws to a close and the last thing on your mind is the resource and content treasures unearthed throughout the event. However, what I’m specifically talking about here is curating conference content that already exists. Aggregate social media content. Schedule follow-on education.

Member Engagement 100

Member Engagement Content Conference Social Media 100

Associations Now

FEBRUARY 22, 2019

The firm ContentWriters.com makes the case in a recent white paper that the deep learning programs on which chatbots rely can help heighten the experience at the very point that engagement is most needed. The report contends that chatbots can add to existing content marketing efforts.

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Tools Content Resources Report 108

Experts in Membership Marketing

SEPTEMBER 22, 2013

From the development of content to driving membership, when properly designed and managed, components become essential channels through which associations develop and deliver their value. But exactly what is a component?

Tips 28

Tips Marketing Revenue Content 28

MultiBriefs

JUNE 29, 2023

Unfortunately, marketing myths spread like wildfire, making it a little more difficult to put together a winning association marketing strategy. Content marketing is especially helpful, as it illustrates your organization's expertise and makes it easier to highlight the benefits of membership. That's not always the case.

Marketing 52

Marketing Social Media Directory Video 52

Associations Now

OCTOBER 10, 2019

Give new members short, high-value content that takes little time to absorb. Your first communications with new members should link to short-form content that’s high in value and easily understood, Kaiser says. Once you have them hooked, you can ease them into your long-form content. “In Healthy Events. Other Links of Note.

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Social Media Content Examples Communications 85

Beth Kanter

SEPTEMBER 26, 2017

It is not too early to start thinking about your nonprofit’s social media strategy for 2018, including how you want to capitalize on social media trends that will have maximum impact in 2018. Your nonprofit can co-create high quality content that is of value to your audience. Read Blackbaud’s white paper on how to engage with them.

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Social Media Strategy Marketing Content 64

Reid All About it

SEPTEMBER 2, 2016

Join Association Chat host KiKi L’Italien, founder of Amplified Growth, and her guests Elizabeth Weaver Engel (Spark Consulting) and Shelly Alcorn (Alcorn Associates) to discuss their newly released white paper about the chaotic climate the world is facing with education, the workforce, and the role associations could and should play.

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NJ Software Innovation Tips 150

Aaron Wolowiec

APRIL 9, 2012

The second is much more traditional in his/her approach to the development and delivery of content. Coupled with cutting-edge educational opportunities, case studies and white papers, these individuals are thought leaders in their field and light years ahead of their time. Together, we can achieve more.

Strategy 100

Strategy Blended Learning Survey Case Study 100

Reid All About it

DECEMBER 13, 2019

Maddie Grant and Jamie Notter at Human Workplaces released a new white paper on a maturity model for workplace culture. Aaron Costello, Consultant, MG Strategy + Design. Randy Jones, VP of Business Development and Strategy, eThink Education. We still have a long way to go. Tue 12/17 at 2 p.m. More info/register.

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Raleigh Review Class Education 259

Smooth The Path

JUNE 12, 2018

Repurpose speaker’s best content. Speakers tend to develop other content in addition to their presentations. Do they have publically available videos, podcasts, white papers, or reports? Ask to repost their blog posts in pre-conference marketing. Enable attendees to take action once they are back in the office.

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Conference Content Resources Video 95

MultiBriefs

OCTOBER 10, 2023

It's important to put time into your vendor engagement strategy as they create value beyond their services. When their page is about relevant, valuable content, their audience will often share their passion for the industry. Outside of social media are more traditional publications such as white papers and industry blogs.

Social Media 52

Social Media Guidelines Industry Products 52

Blue Sky eLearn

JUNE 29, 2017

This mitigates the risk on the presenter side because you’re recording the content in a controlled environment. Whether it’s a summary paper, white paper, links to research that support your content – people love to have content so give it to them! Pre-Recorded/Mock Live.

Certificate 120

Certificate Team Content Review 120

Associations Now

DECEMBER 5, 2014

Should your association implement a strategy around it? 36.8 % Percentage of associations that offer technology-enabled learning that also provide a mobile version for some of their learning content, according to Tagoras’ “Association Learning +Technology 2014″ report. Learning is available only as mobile content.

Strategy 40

Strategy Revenue Content Technology 40

Vanguard Tech

JUNE 27, 2013

However a more efficient strategy would be to do a little more intelligence gathering to find out more about whom your audience really is and where they get their information. Then gather data from external sources through white papers and published research. Many of the vendors you work with develop white papers and webinars.

Marketing 70

Marketing Newsletter Social Media Content 70

SCD Group

MARCH 29, 2015

And, suggested rather than rending a list, they may need to develop a LinkedIn engagement strategy through which they engaged prospects via a LinkedIn group and white papers. Create a content marketing strategy that engages members (and nonmembers) where they are. Develop personas for each of your target audiences.

Marketing 40

Marketing Strategy Email Marketing Sample 40

WBT Systems

MAY 23, 2017

Learning is part of their character and they seek it out wherever they can find it by: Reading blogs, articles, reports, tip sheets, white papers, ebooks, and books. Your association can also apply these behavioral science principles to strategies and tactics that help your members develop learning habits. Listening to podcasts.

How To 210

How To LMS Tips Class 210

Socious

DECEMBER 19, 2016

If you’ve ever been through a website redesign, you know that websites have so many more pages than you notice at first glance, internal links, keywords and content that all need to be maintained or migrated during the redesign. Often, if you add keywords you’ll have to build out new content as well. Factor #4) Content and Data.

eBook 100

eBook Project Cost Content 100

Higher Logic

NOVEMBER 30, 2016

Creating content (blogs, FAQs, white papers, webinars). Best-in-class communities from the SOCM Report were more likely to include members in strategy revision and development, and three times more likely to give members a defined role within their communities. Examples of an engaged member. Logging into the community.

Class 120

Class FAQ Survey Products 120

Reid All About it

JUNE 2, 2017

As a writer and a learner, I love content hubs, and so does Imagination, a content marketing agency serving the association space. Check out their series of posts about content hubs. When you create a content hub on your website, make sure Google finds it and likes it. Presenters: Scott Abel, The Content Wrangler.

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Raleigh Chicago DC Washington 150

Association Adviser

NOVEMBER 27, 2017

The survey’s 1,170 participants said they use a variety of digital marketing tools, such as association-sponsored social networking sites, search engine marketing, and lead generation content (white papers, downloadable eBooks, etc.) to bring in new members. It’s worth a look if you have some time.

CA 62

CA Marketing eBook Tools 62

Reid All About it

JANUARY 26, 2018

Whenever association consultant Elizabeth Engel releases a white paper, I pay attention. No matter the topic, her papers are always interesting and informative. Five-Steps to a CME Digital Content Strategy. Sourabh Kothari, DES, Director of Advocacy, Brand and Content, Signifyd. More info/register.

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DC Washington millennials Chicago 225

Associations Now

DECEMBER 4, 2015

An updated International Association of Exhibitions and Events white paper includes new tradeshow trends affecting the industry. Friedman, chair of IAEE’s Future Trends Task Force and president of Time & Place Strategies, Inc., The updated white paper looked at data in a number of ways. The first was big data.

Organization 40

Organization Analysis Education Industry 40

Associations Now

FEBRUARY 19, 2016

A new white paper says that meeting planners and marketers can apply Maslow’s Hierarchy of Needs to engage attendees on a deeper level. They are, according to a new white paper from brand experience agency Freeman XP. They are, according to a new white paper from brand experience agency Freeman XP.

Social Media 40

Social Media Content Tools Marketing 40

YourMembership

JANUARY 16, 2012

Abandon ship and simply leave the blog out there as a reminder of their own lack of follow-through, manpower and/or strategy. Is it lack of content or ideas? The only rule for a blog is to keep your audience’s needs and wants in mind — that goes for creating content as well as media. They give up.

Software 150

Software Social Media Price Video 150

Association Success

SEPTEMBER 29, 2017

I have shared the findings below, because they each represent important lessons for partnership professionals, to support the development of your programs and to equip you to make the changes you need to your strategy. Your Potential for Revenue”. You Need to Review”. However, partnership has become much more of a business decision.

DC 85

DC Survey Revenue Review 85

GrowthZone

DECEMBER 26, 2017

I wanted to reach out to you because based on my research on LinkedIn, it seems like you are heading any marketing initiatives and focused on the overall growth strategy for Dunder Mifflin. I would love to speak with you about X strategy. Here’s an example: Hi Michael, I hope this email finds you well!

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Video Team Examples Review 218

Association Success

JANUARY 12, 2018

At Tagoras, we provide help in building lifelong learning strategies for organizations in the continuing education and professional development business. With the internet and social media making information sharing easier every day, associations must ensure their content is relevant and valuable to members. Everything points to value.

Education 60

Education Price Social Media Products 60

SCD Group

AUGUST 12, 2012

Why Content is Gold for Associations & Nonprofits. Content is gold for associations and nonprofits. Heres how: Like Gold, Content is a Valuable Investment. Like gold, investment in quality content is an investment in a quality asset. Like quality gold, quality content has long term, “evergreen” value.

Content 40

Content Columbus Ohio eBook 40

Association Success

JANUARY 25, 2018

The result is often a white paper, a written recommendation, or another passive method of describing the output of our work together. What can an organizational ecosystem like this do to create systematic, streamlined strategies to overcome shared challenges?

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Certificate Industry System Process 81

Delcor

JUNE 21, 2019

Only then will they become comfortable and efficient in collaborating in documents, as well as sharing content and collaborating with external constituents. Document these strategies. However, w ith SaaS, you need a secondary backup strategy. A task list for preparing your association for cloud-based file storage.

Cost 74

Cost Strategy Technology Tools 74

SCD Group

JULY 30, 2012

8 Great Articles to Help Associations Grow with Content Marketing. Here are 7 articles that help associations and nonprofit organizations build content marketing capacity that helps extend their thought leadership, advance their profession/industry and add member value. 7 Content Marketing Lessons from Napoleon Hill. Why bother?

Content 40

Content Columbus Marketing Ohio 40

Nimble AMS

FEBRUARY 3, 2022

According to a Community Brands study from 2020, 79% of members say they want targeted, valuable content such as relevant suggestions on continuing education resources, information on industry news, upcoming events and recognition of accomplishments. Below are some tools that can help your membership engagement and growth strategies.

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Tools Software System Library 141

GlowGlobally

DECEMBER 22, 2010

global association strategy, regional planning and local infrastructure to grow your business. Together with follow up interviews from some of the largest European-based associations, MCI developed a white paper designed to address some of the key outcomes from the study. Global Content Dissemination Partner. Membership.

Video 60

Video Strategy Industry Products 60

Slice-Works

FEBRUARY 6, 2014

Content marketing is all about satisfying your prospects’ need for essential information in the subject area your organization serves – subtly fostering “love-at-first-sight” resonance as well as the long-term relationship. Part 1: Preparing your Content. There are many benefits to using content marketing techniques.

Content 28

Content Social Media Marketing Review 28