Aaron Wolowiec

JULY 18, 2012

You may know that Higher Logic is the leader in social media and collaboration solutions for associations, not-for-profits and member-based organizations worldwide – and, of course, Lauren Wolfe and I go way back as long-time members of ASAE’s Young Association Executive Committee. On Thursday, July 26, at 2 p.m.

Member Engagement 100

Member Engagement Content Conference Social Media 100

MultiBriefs

OCTOBER 10, 2023

It's important to put time into your vendor engagement strategy as they create value beyond their services. You'll likely find engagement happening on social media platforms where the vendor uses their following to share industry news and updates.

Social Media 52

Social Media Guidelines Industry Products 52

Associations Now

OCTOBER 10, 2019

Give new members short, high-value content that takes little time to absorb. Your first communications with new members should link to short-form content that’s high in value and easily understood, Kaiser says. Once you have them hooked, you can ease them into your long-form content. “In Healthy Events. Other Links of Note.

Social Media 81

Social Media Content Examples Communications 81

Vanguard Tech

JUNE 27, 2013

However a more efficient strategy would be to do a little more intelligence gathering to find out more about whom your audience really is and where they get their information. Then gather data from external sources through white papers and published research. Many of the vendors you work with develop white papers and webinars.

Marketing 70

Marketing Newsletter Social Media Content 70

SCD Group

MARCH 29, 2015

And, suggested rather than rending a list, they may need to develop a LinkedIn engagement strategy through which they engaged prospects via a LinkedIn group and white papers. Do your research to know the communications preferences of your personas: email, social media, texting, etc. don’t assume all are the same.

Marketing 40

Marketing Strategy Email Marketing Sample 40

YourMembership

JANUARY 16, 2012

January 16th, 2012 | Posted in Social Media and Business Trends. Abandon ship and simply leave the blog out there as a reminder of their own lack of follow-through, manpower and/or strategy. Is it lack of content or ideas? Social Media and Business Trends. On a recent webinar, I heard a staggering statistic.

Software 150

Software Social Media Price Video 150

Socious

DECEMBER 19, 2016

If you’ve ever been through a website redesign, you know that websites have so many more pages than you notice at first glance, internal links, keywords and content that all need to be maintained or migrated during the redesign. Social Media – Facebook, LinkedIn, and Twitter pages. Factor #4) Content and Data.

eBook 100

eBook Project Cost Content 100

Association Adviser

NOVEMBER 27, 2017

The survey’s 1,170 participants said they use a variety of digital marketing tools, such as association-sponsored social networking sites, search engine marketing, and lead generation content (white papers, downloadable eBooks, etc.) to bring in new members. It’s worth a look if you have some time.

CA 61

CA Marketing eBook Tools 61

Association Success

JANUARY 12, 2018

At Tagoras, we provide help in building lifelong learning strategies for organizations in the continuing education and professional development business. With the internet and social media making information sharing easier every day, associations must ensure their content is relevant and valuable to members.

Education 60

Education Price Social Media Products 60

Associations Now

FEBRUARY 19, 2016

A new white paper says that meeting planners and marketers can apply Maslow’s Hierarchy of Needs to engage attendees on a deeper level. They are, according to a new white paper from brand experience agency Freeman XP. They are, according to a new white paper from brand experience agency Freeman XP.

Social Media 40

Social Media Content Tools Marketing 40

Membership Marketing

JULY 12, 2010

Practical Uses of Social Media for Association Marketing. Of course, the topic of social media came up for conversation. As I was thinking about it this week, I came across a post on the LeaderConnect blog that summed up many of my thoughts on the practical uses of social media really well. Tony Rossell.

Social Media 40

Social Media Marketing Price Survey 40

SCD Group

AUGUST 12, 2012

Why Content is Gold for Associations & Nonprofits. Shared by Russell Sparkman , president of FusionSpark Media Inc. Content is gold for associations and nonprofits. Heres how: Like Gold, Content is a Valuable Investment. Like gold, investment in quality content is an investment in a quality asset.

Content 40

Content Columbus Ohio eBook 40

Tom Morrison

OCTOBER 22, 2009

So Why Social Media for Your Association? Another key tool of Social Networking is the Resource Library function. The traditional way of providing information to members was that content had to be submitted to the association, reviewed, and then uploaded to the member’s only area. Its not theory. CONNECTION!

Social Media 40

Social Media Jacksonville Library Content 40

Slice-Works

FEBRUARY 6, 2014

Content marketing is all about satisfying your prospects’ need for essential information in the subject area your organization serves – subtly fostering “love-at-first-sight” resonance as well as the long-term relationship. Part 1: Preparing your Content. There are many benefits to using content marketing techniques.

Content 28

Content Social Media Marketing Review 28

Aaron Wolowiec

NOVEMBER 27, 2012

Included here may be research time to develop unique content, custom Prezi or PowerPoint presentations, innovative instructional strategies, interactive learning exercises, engaging discussion topics and supplementary handouts. original research, white papers). Dissemination of speaker resources (e.g.,

Tips 100

Tips Cost Video Conference 100

SCD Group

JULY 30, 2012

8 Great Articles to Help Associations Grow with Content Marketing. Here are 7 articles that help associations and nonprofit organizations build content marketing capacity that helps extend their thought leadership, advance their profession/industry and add member value. 7 Content Marketing Lessons from Napoleon Hill. Why bother?

Content 40

Content Columbus Ohio Marketing 40

Membership Marketing

APRIL 9, 2010

The Correlation of Social Media Usage and Membership Growth. Today I took a look at official usage of social media by associations cross tabulated with associations reporting either membership growth or decline. First of all, there has been an explosion of the use of social media in associations.

Social Media 40

Social Media Survey Report Case Study 40

Achieve

DECEMBER 19, 2017

But if data showed that your highest-value users are more likely to be older than 45 and female, you’d likely rethink your strategies and tactics in response. Setting goals that align with your nonprofit’s digital strategy allows you to measure effectiveness and adapt tactics to improve conversions.

Newsletter 52

Newsletter Analysis Report Strategy 52

Associations Now

MARCH 13, 2014

Uncover the emotional drivers behind the most popular content spreading across the internet. There are huge audiences out there waiting to read and share your content, but even if you think your post or white paper is the best in the world, you need to consider one vital factor: emotions.

millennials 40

millennials Social Media Content Maine 40

Slice-Works

MAY 8, 2014

So many of the organizations we talk to want to skip the goals, objectives and strategies and get right to the tactics. This is especially true for social media. Our recommendation for social media is to pick 2-3 first and do them well for at least 6 months to a year before you add something or change things up.

Marketing 28

Marketing Social Media Video Content 28

High Context

MARCH 31, 2009

Thoughts On Strategy: Changing Web Strategy without a Redesign. Did you know that you can adjust and implement your web strategy without a complete web site redesign? A few tweaks to their content and functionality and they launched a revamp program that is easier to market and creating a greater return for the organization.

Strategy 40

Strategy Report Social Media Boston 40

Vanguard Tech

JULY 30, 2012

I quickly realized I wouldn’t need to drown my sorrows so I put down the (unopened) bottle of Jack Daniels, gathered my composure and remembered this: I had just returned from vacation and had been off social media. Industry Expert = page views of specific content areas (e.g. white papers). Conclusion.

Course 70

Course Analysis Content Tools 70

Reid All About it

DECEMBER 2, 2022

Nimble AMS describes how an AMS helps membership teams better understand members, anticipate their needs, and deliver an optimal online experience and personalized communications and content. Hear the most critical learnings from the New Member Engagement Study and essential strategies they couldn’t fit into the report.

Tips 41

Tips Video Content Marketing 41

Slice-Works

JULY 24, 2014

White Paper Download >> Offer of Free Webinar >> Offer of Free Trial. An analysis of your key communications assets (including website, social media and other communications. —A Five (5) short-term recommendations to elevate your lead nurturing content. A review of 2 key competitors. —An

Social Media 28

Social Media Video Tools Marketing 28

Membership Marketing

DECEMBER 10, 2009

Improving Attendance using Content, Frequency and Multiple Channels instead of Marketing Bulk. The article focused on promoting an annual conference, but as we have discussed in previous posts the concepts of content, frequency and channels are applicable to most all marketing efforts. . Cost of Wrong Strategy. (8). Branding.

Content 40

Content Marketing Price Survey 40

Nimble AMS

JULY 22, 2022

Members want more content. As an association, you have an opportunity to develop thought leadership content, building organization awareness, and credibility , while also meeting your members’ content needs. But how should your association organize the way members and non-members receive your content? .

Content 125

Content Marketing How To LMS 125

Higher Logic

DECEMBER 19, 2017

Once considered a fad, content marketing has proven it’s “King” and shows no signs of slowing down. With 2017 coming to a close, now is a great time to revisit your marketing plan and amp up your content initiatives. With 2017 coming to a close, now is a great time to revisit your marketing plan and amp up your content initiatives.

Content 227

Content Marketing Social Media Process 227

SCD Group

AUGUST 13, 2012

At the ASAE annual meeting Sunday (8/12/12), five panelists from five accredited association management companies shared 30 Marketing Tips in the Social Media Age. 2 Use the 1-7-30-4-2-1 editorial calendar from Joe Pulizzi of Content Marketing Institute via SCD Group. #3 Monday, August 13, 2012. It was a packed room.

Tips 40

Tips Marketing Social Media Tools 40

GrowthZone

JULY 26, 2018

sell memberships) maximizing your organization’s social media and digital marketing efforts. Social media is no different. The social media activities you have completed so far are similar to a single person going to a church social, nightclub, or community festival. So, you want to make money (a.k.a,

Social Media 74

Social Media Proposal Content Marketing 74

Association Adviser

OCTOBER 13, 2016

This disconnect may be related to a lack of measurement or the inability to record reader engagement, according to my colleague Jill Andreu, VP Content Strategy and Development for Naylor Association Solutions ,who will be hosting a webinar about our findings later this month. Jill Andreu, Naylor Association Solutions.

Revenue 60

Revenue St. Louis Price Cost 60

Membership Marketing

NOVEMBER 1, 2010

We recommend a concept that I call trading content for contact. This information typically comes in the form of a free email newsletter or a white paper on an important topic of interest to visitors. Joel Book, Advanced e-mail tactics can shed light on new customers, DM News , Strategic Content, October, 2010, page 10.

Tools 40

Tools Marketing Recruiting Recruitment 40

Beth Kanter

NOVEMBER 15, 2012

When an organization leader – non-profit or otherwise – has a hierarchal outlook in which he or she sits at the top of an organization disseminating information to its employees and community, using social media to build a personal brand can be perceived as self-serving and even competitive with the higher purpose of the non-profit.

Los Angeles 28

Los Angeles Social Media California New York 28

SCD Group

AUGUST 6, 2012

7 Steps to Creating Your Content Marketing Channel Plan By Joe Pulizzi via Content Marketing Institute Once you create content, you need to decide how you are going to distribute it. In short, you need a content marketing channel plan that considers these seven factors: Situational analysis. Content management process.

Content 40

Content Tips Analysis America 40

Reid All About it

OCTOBER 18, 2019

The best reason to do content marketing is organic search–but you’ll reap other benefits as well. Michael Brenner, Content Marketing Institute ). Even with all the technological innovations revolutionizing membership recruitment strategies in today’s world, the membership brochure remains a mainstay of membership marketing.

North Carolina 34

North Carolina Education Project Communications 34

Association Success

DECEMBER 5, 2019

So much of what an association produces involves or revolves around content. . There are learning courses, conference panels, blog posts, newsletters — both digital and on paper, case studies and white papers. Regardless of your association’s staff size, managing all of this content can feel like a full-time job.

Tools 83

Tools Content Strategy Organization 83

Membership Marketing

JANUARY 4, 2011

Because as I continued to read , I found the book to be a very practical and constructive guide on how to go about starting and developing a social media strategy for an association. But what I particularly appreciate about Open Community is the clear call to purpose and focus for social media. Tony Rossell.

Marketing 40

Marketing Social Media Case Study Price 40

Membership Marketing

MARCH 27, 2012

Among a long list of resources, her site includes content on: • Membership Statistics. Fundraising with Social Media. Cost of Wrong Strategy. (8). growth strategies. (4). Growth Strategy. (43). Membership marketing strategy. (17). Social Media. (5). Social Networking. (6).

Marketing 40

Marketing Price Survey Analysis 40