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Tips for Marketing (Online Courses) To Your Association Members  

Forj

Planning and effective execution of marketing concepts for services, such as online courses, requires a different approach to be successful. Tips for Marketing to Association Members. Online marketing and social media definitely has its place in the marketing world, and is in fact the “go-to” strategy for most businesses today.

Course 98
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Association Brain Food: 1.26.24

Reid All About it

Email marketing news. Make sure staff who have anything to do with IT or email marketing get this critical message: Gmail and Yahoo have new requirements for bulk senders. Higher Logic explains what email marketers and their IT colleagues need to do. If it intrigues you, check it out—12 CAE credits too.

Survey 256
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Email Marketing Trends: Are You Doing Enough With Your Data?

Associations Now

While email marketing is the bread and butter of most association marketing offerings, it often isn’t pushed to the full extent of its capabilities. A few months ago, I took a good, hard look at the state of email marketing from a design perspective, and I used some tough language in the headline to get the point across.

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Survey Says… Online Education’s Role in Membership Marketing

WBT Systems

We poured over them and pulled out highlights as well as insights about online education’s role in membership marketing and the membership value proposition. E-learning programs can definitely help associations solve some of the challenges described in these two reports. Online education’s role in membership marketing.

Survey 150
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Association Brain Food: 5.12.23

Reid All About it

The corporate market is a growing profit center for them—and could be for your association too. WBT shares seven MOOC business model strategies you should definitely steal. They describe several examples of general and specialized membership tiers and discuss factors to consider before moving forward, like your AMS and market research.

Chicago 200
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How To Build An Email List For Beginners

Disciple Media

Email marketing can be extremely cost-effective. But before you can engage in email marketing you need to have an email subscriber list. In the guide below we’ll cover all aspects of creating an email list that will become an integral part of your growth strategy. Will you use email to augment digital ads?

How To 36
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Legacy Donor Stewardship for Associations: What to Know

ISAE

They’ve chosen to support your organization in a uniquely meaningful way, so special touches and messages are definitely warranted. Prior to that, he ran email marketing for President Obama and served as Campaign Director for MoveOn.org. Finally, stay on the lookout for ways to go the extra mile for your legacy donors.