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Email Marketing Trends: Are You Doing Enough With Your Data?

Associations Now

While email marketing is the bread and butter of most association marketing offerings, it often isn’t pushed to the full extent of its capabilities. A few months ago, I took a good, hard look at the state of email marketing from a design perspective, and I used some tough language in the headline to get the point across.

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Keeping Email in the Mix: Association Marketing and Young Professionals

Association Briefings

For this post, we’ll use the Pew Research Center’s generational , definitions. Although both are defined as digital-first generations, there’s still very distinct ways to digitally market to each - particularly as it relates to email. By the Numbers So, what do the numbers tell us about email use among millennials and Gen Z?

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Association Brain Food: 1.26.24

Reid All About it

Email marketing news. Make sure staff who have anything to do with IT or email marketing get this critical message: Gmail and Yahoo have new requirements for bulk senders. Higher Logic explains what email marketers and their IT colleagues need to do. More info/register.

Survey 256
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Association Brain Food Weekly: 5.2.16

Reid All About it

I’m definitely participating in Tuesday’s Association Chat on Blab—a topic and speakers I don’t want to miss. EDT* – 10 Website Design and Email Marketing Best Practices for NGOs. While writing this I realized I haven’t been taking my own medicine. Since my return from Big Bend, I haven’t attended any webinars.

Chicago 150
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Association Brain Food Weekly: 5.2.16

Reid All About it

I’m definitely participating in Tuesday’s Association Chat on Blab—a topic and speakers I don’t want to miss. EDT* – 10 Website Design and Email Marketing Best Practices for NGOs. While writing this I realized I haven’t been taking my own medicine. Since my return from Big Bend, I haven’t attended any webinars.

Chicago 150
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What’s the Difference Between Automation Rules and Marketing Automation, Anyway?

Higher Logic

To eliminate any potential confusion, let’s look at some expanded definitions – what do these terms really mean? What Do Automation Rules and Marketing Automation Mean? Two tools: One (automation rules) that helps you scale actions within your online community, and one (marketing automation) that helps you scale your member outreach.

Marketing 136
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Your Guide to Effective [Not Annoying] Marketing Personalization

Higher Logic

Adobe’s recent study about email marketing revealed more about these reactions to personalization. An email urging me to buy a product or service I’ve already purchased” (22%). Takeaway : They might not notice when you do it right, but they definitely notice when you do it wrong.

Marketing 149