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8 Reasons Your Customer Support Improves with an Online Community

Higher Logic

Smart businesses that find themselves in this situation turn to customer support as the differentiator. Excellent customer service and support are highly effective ways to stand out because they also build loyalty among your customers. That's where an online customer community comes in. Knowledge Sharing.

Products 136
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Will Microsoft’s Xbox Customer Support Program Built on Volunteer Power Work?

Higher Logic

Can you have a successful customer support community built solely on volunteering? That’s the hypothesis Microsoft seems to be testing with its recent decisions for Xbox customer support. If they don’t find what they’re looking for, they can submit a support ticket to be helped during customer service hours.

Cost 120
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How User Groups Defer Customer Support Costs While Creating Raving Fans

Higher Logic

In 2016, businesses lost $63 billion dollars due to bad customer service. To make matters worse, almost half of customers will stop doing business with a company because of bad service – a percentage that will likely increase as younger generations (who are more likely to switch companies) become more prominent and influential.

Cost 134
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Reduce Customer Support Costs the Community Way

Higher Logic

Do you want to make customer support fun for your customers? But one area communities are particularly effective in is reducing customer support costs -- Gartner found that communities reduce support costs for companies by 50 percent. Better answers for customers from brand ambassadors.

Cost 120
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How the Customer Support Funnel Works for an Online Community

Higher Logic

Funnels, chutes, hourglasses - they’re all used to help us plan the customer’s journey with our organization (or maintain a particularly organized baker’s kitchen - depends on your audience). There are tons of models and terms we can use when we talk about customer acquisition, and getting people to engage with your brand or organization.

eBook 120
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NAASF Crowdsources Customer Support and Advocacy with Online Community

Higher Logic

The lively discussions and knowledge sharing in the NAASF community has created a groundswell of crowdsourced customer support. Members now help one another while alleviating support costs for both NAASF and Subway ® ’s corporate entity. Storytelling Helps Franchisees Solve Problems.

America 120
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7 Hard Questions to Evaluate Your Digital Customer Experience

Higher Logic

The hard truth: Your digital customer experience may be disjointed. For many companies today, especially B2B or SaaS companies, the digital customer experience is the customer experience. You might think your digital customer experience is pretty good. Understanding Your Digital Customer Experience Is Key to Improving It.

eBook 286