Reid All About it

FEBRUARY 2, 2024

.* – How to Amplify Your Team’s Power with Generative AI Hear about practical, real-world applications of AI to enhance team efficiency and innovation. Speakers: Dana Otillio, vice president, marketing and communications, Society of Petroleum Engineers Marcus Leite, director of sales and marketing, WorkerBeeTV Wed 2/7 at 1 p.m.

Certificate 266

Certificate Denver South Carolina Project 266

Reid All About it

JUNE 23, 2023

WBT Systems goes over some ChatGPT basics, brings up some concerns—like why you shouldn’t rely upon it to do all your work, and explains how association professionals, including education teams, are using ChatGPT to save time and jump-start the creative process. Marketing benchmarks. Our AI future. Event apps. 1 CMP credit. .

Metro 195

Metro Strategy Technology Marketing 195

Forj

AUGUST 17, 2021

In episode 7 of the Managing eLearning Podcast , Jon & Matt sit down with Celisa Steele Co-Founder & Managing Director for Tagoras to discuss the Learning Business Maturity Model , which articulates the characteristics of a mature market-facing learning business or line of business, as well as the stages that typically precede full maturity.

Innovation 91

Innovation Revenue Strategy Marketing 91

Higher Logic

MARCH 7, 2017

Marketing clearly dominates - 79% marketing teams participate in community - but they definitely aren’t the only ones who bring something to the table. Marketing is the gateway department. And the answer, according to their survey, is: almost always marketing. Community is changing organizational structures.

Survey 214

Survey Team Marketing Content 214

Reid All About it

JANUARY 19, 2024

Josh King of emc3 asked marketing and event leaders to share their event predictions and trends for 2024. I like looking beyond the association world to see what event planners and marketers for brands are thinking about. Marketing to Gen Z and millennials. Here’s some help for marketing more effectively to younger generations.

Revenue 256

Revenue Strategy Member Engagement United States 256

Reid All About it

JANUARY 12, 2024

You might not have given serious thought to these doable ideas, but you definitely should take the advice of people who live and breathe data every day. For this reason and many others, mentoring is rapidly becoming recognized as a highly effective worldwide human resource development process. Wait, there’s more WTF is the fediverse?

LMS 266

LMS Member Engagement Education Revenue 266

Reid All About it

APRIL 16, 2021

When AI is part of a well-formed marketing strategy, the rewards of effective personalization can be considerable. Keep it Agile: Community Management Processes. Presenter: Alex Mastrianni, senior manager of product marketing, Higher Logic. Presenter: Alyssa Peltier, senior manager, industry solutions, event marketing, Cvent.

Revenue 363

Revenue Strategy Team Content 363

Reid All About it

SEPTEMBER 15, 2023

They explain why and how to get buy-in from staff and executives, how to manage an implementation when you barely have time for your real job, and why you should focus on business outcomes, not processes. Also worth your time The right marketing question—an intriguing way to approach a marketing campaign. Open Space events.

LMS 256

LMS Revenue Arlington Education 256

Membership Marketing

SEPTEMBER 21, 2016

Innovation is one of the keys to maintaining a resilient and growing association. One definition of innovation is, “the act or process of introducing new ideas, devices, or methods.” The research resulted in the publication of the Association Innovation Benchmarking Report.

Innovation 40

Innovation Report Social Media Marketing 40

Membership Marketing

NOVEMBER 8, 2019

Some definite answers are apparent from the insights that we have gathered in this year’s research. In addition to looking at the tactics and strategies that typically correlated to success, we also asked respondents to rate how innovative their association is and what level of value that they are delivering to members.

Report 40

Report Marketing Innovation millennials 40

Reid All About it

JANUARY 26, 2024

I’ve used data from Marketing General Inc.’s s 2023 Membership Marketing Benchmarking Report in many of the posts I’ve written for clients. Email marketing news. Make sure staff who have anything to do with IT or email marketing get this critical message: Gmail and Yahoo have new requirements for bulk senders.

Survey 256

Survey Project Strategy Education 256

Reid All About it

MAY 12, 2023

The corporate market is a growing profit center for them—and could be for your association too. WBT shares seven MOOC business model strategies you should definitely steal. They describe several examples of general and specialized membership tiers and discuss factors to consider before moving forward, like your AMS and market research.

Chicago 200

Chicago Newsletter Mooc Education 200

MemberClicks

APRIL 26, 2024

The target market is often more well-defined, and the ongoing commitment is longer. What are some proven techniques and innovative strategies? There are also a number of possible definitions. Are you actively marketing? When you clearly define your market, you are more likely able to reach them.

How To 52

How To Social Media Discount System 52

MemberClicks

APRIL 26, 2024

The target market is often more well-defined, and the ongoing commitment is longer. What are some proven techniques and innovative strategies? There are also a number of possible definitions. Are you actively marketing? When you clearly define your market, you are more likely able to reach them.

How To 52

How To Social Media Discount System 52

Reid All About it

JUNE 9, 2023

Mercury Creative Group explains why you should have an ideal buyer in mind when crafting marketing content. Event marketing. She says it’s time to retire outdated and insider event marketing jargon. They pulled these recommendations from a report by the Council for Adult and Experiential Learning. Audience personas.

Revenue 205

Revenue Content Chicago Leadership 205

Associations Now

AUGUST 27, 2013

These Barriers Keep You From Conference Innovation by @JeffHurt [link] #pcma #assnchat. “Instead they are looking to salvage internal processes and the limits of their own organization’s capacity. ” How are you breaking down old processes at your organization? (ht How do you keep people interested? ht @ VelChain ).

Social Media 40

Social Media Innovation Conference Tools 40

.orgSource

AUGUST 28, 2023

My YouTube examples don’t quite fit this lofty definition. But, here is a more contemporary take on the concept from Leah Hardy, Head of Gaming Marketing, Americas, Facebook. Hardy captures what most marketers are striving to accomplish today. Be Deliberate Thought leadership is an important top of the funnel marketing tool.

Leadership 88

Leadership Social Media Case Study Industry 88

Reid All About it

OCTOBER 22, 2021

Innovative events. Content marketing. Edelman surveyed nearly 3,600 management-level professionals who consume thought-leadership content so they could help marketers understand how to break through the noise , when to use thought leadership and what B2B audiences want to see from companies. Who can argue with that? Host: ASAE.

San Diego 195

San Diego Education Social Media Content 195

Associations Now

JANUARY 8, 2019

The Brewers Association recently updated its definition of a craft brewer and added a new member category to make membership more inclusive. Otherwise, BA might risk excluding members because they don’t meet a craft brewer definition for membership. Consider market forces affecting members. Offer a member comment period.

Boston 91

Boston United States Survey Industry 91

Reid All About it

MAY 29, 2020

Ellipsis Partners and Achurch Consulting have been burning the midnight oil on a virtual events ebook that’s definitely worth checking out. Participants posted their topics on e180’s Topic Market and sent invitations for one-on-one or group Braindates—video chat discussions on the Braindate platform. Virtual event ebook. Intriguing.

San Diego 259

San Diego Strategy North Carolina Conference 259

Reid All About it

SEPTEMBER 15, 2017

If you’re wondering what former Aptify founder Amith Nagarajan has been up to since selling Aptify —because he’s definitely a guy to keep an eye on—Ben Martin CAE talked to him over at theNIRD.org. Slack non-users may not agree, but growing an email list is one of the smartest marketing moves an organization can make. Lunch provided.

Raleigh 203

Raleigh Arlington Social Media DC 203

Reid All About it

MARCH 17, 2023

But excellent content isn’t enough to gain market share. Devin Cleary, MeetingsNet ) How to eliminate content bottlenecks and keep your content marketing engine running. Jimmy Daly, Superpath ) Personas, even well-researched ones, are worthless for marketing. I will definitely make that again. Chapter habits.

Revenue 205

Revenue Certificate Committee Leadership 205

Mariner Management

NOVEMBER 30, 2020

A learning organization requires a staff and volunteers that are able to constantly adapt and tap into a culture of perpetual innovation. Pandemic and protests highlighted the need for our volunteers to adapt and innovate. Substitute “volunteers” for “clients” in this definition, and the possibilities start to come into focus!

Innovation 71

Innovation Leadership Process System 71

Associations Now

APRIL 11, 2019

Industry evolution led the Brewers Association to update its definition of a craft brewer and add a new member category to make membership more inclusive. Otherwise, BA might risk excluding members because they don’t meet a craft brewer definition for membership. Consider market forces affecting members.

Boston 78

Boston United States Survey Industry 78

Reid All About it

APRIL 15, 2016

The best professional development opportunity this week is definitely the digitalNow conference. – Innovation by Design: Building Your Innovation Capabilities to Deliver More Value to Members. We’ve all heard leaders declare, or perhaps you’ve said it yourself, “we need to be more innovative.” flight to Orlando.

LMS 150

LMS Recruiting Recruitment Innovation 150

Reid All About it

APRIL 15, 2016

The best professional development opportunity this week is definitely the digitalNow conference. – Innovation by Design: Building Your Innovation Capabilities to Deliver More Value to Members. We’ve all heard leaders declare, or perhaps you’ve said it yourself, “we need to be more innovative.” flight to Orlando.

LMS 150

LMS Recruiting Recruitment Innovation 150

Reid All About it

MARCH 10, 2023

WBT Systems explains how you can use ChatGPT to manage and market your association’s education programs. But busy association professionals can definitely save time using ChatGPT as a starting point on many tasks. Content marketing. You need a content marketing ecosystem to support them. Skills-based volunteering.

Committee 195

Committee Education Software Technology 195

Nimble AMS

APRIL 8, 2021

We looked to our friends at Salesforce for a definition of digital transformation. Here’s how they define it: “Digital transformation is the process of using digital technologies to create new — or modify existing — business processes, culture, and customer experiences to meet changing business and market requirements.

Massachusetts 78

Massachusetts Process Software Technology 78

.orgSource

OCTOBER 24, 2023

Despite these and plenty of other reasons to take a deep dive into you, Eurich’s research also revealed that, based on her definition, only about 10-15% of people are truly self-aware. Participants find guidance, innovative thinking, and the opportunity to view their roles through a new lens. Find trusted advisors.

Leadership 88

Leadership Class Team Communications 88

.orgSource

APRIL 17, 2023

According to a study from Goldman Sachs, “Generative AI tools could impact 300 million full-time jobs worldwide, which could lead to a significant disruption in the job market.” The 4Cs or critical thinking, creativity, collaboration, and communication complement technology and will serve any organization well in competitive markets.

Communications 88

Communications Team Proposal Analysis 88

Reid All About it

JUNE 16, 2023

Event marketing. Your marketing plan must work extra hard to convince your audience they should make the trip. ChatGPT can definitely help professionals with tasks, but its output still requires a human touch. Is it a system, a process, a style, a tool, or software? But storytelling is hard to get right. 1 CAE credit.

Project 195

Project Tools Revenue Metro 195

Reid All About it

JULY 10, 2020

This workshop will arm you with tactical strategies that will help you to negotiate and defend your organization in this evolving market. The six months since lawmakers and the administration reached an agreement in December on fiscal 2020 spending have been unlike any other in the history of the appropriations process. 1 CMP credit.

Montana 365

Montana Content Price Strategy 365

Reid All About it

JULY 24, 2020

Associations have a role to play in the training, credentialing and lifelong learning market, but few have taken advantage of those opportunities. This conversation will be a starting point for those unsure of where to begin, as well as a welcome space for those who have already started this process to share their experiences.

Montana 259

Montana Revenue Case Study Conference 259

Reid All About it

DECEMBER 4, 2020

In IAFC’s case, they provided a guide to help fire departments integrate DEI into their processes. Two sessions: Respond, Don’t React: How This Simple Change Can Make All the Difference, and How to Create an Integrated, Multi-Channel Event Marketing Plan. Host: 360 Live Media/Event Innovators Exchange. Event and learning data.

Blended Learning 300

Blended Learning Revenue Conference Technology 300

Reid All About it

JULY 21, 2017

LMS provider WBT Systems writes about instructional design innovations that associations could borrow from “ModPo” and a few other award-winning MOOCs. Host: American Marketing Association. Grow Your Event with Digital Marketing That Works. For most event marketers, email is still the primary go-to tool. Duration: 1 hour.

Las Vegas 231

Las Vegas DC Mooc Nevada 231

Reid All About it

JULY 16, 2021

Definitely look at what he has to say, especially if you’re using labels like Gen X, Millennial and Gen Z. Moving forward means being innovative in your event design to deliver quality experiences that meet the needs of your delegates—whether they’re online, hybrid/blended or in-person—and adapt to last-minute changes. 1 CMP credit.

Revenue 195

Revenue Video Strategy Industry 195

Associations Now

AUGUST 16, 2016

During this week’s ASAE Annual Meeting & Exposition in Salt Lake City, a trend of discussion during different sessions was that innovation quite often requires quick work, something many associations are not known for. Sensing an early theme of #asae16 —the idea that associations don't move quickly enough to truly innovate.

Innovation 40

Innovation New York California Class 40