Reid All About it

JANUARY 12, 2024

You might not have given serious thought to these doable ideas, but you definitely should take the advice of people who live and breathe data every day. More info/register (ASAE Marketing Professionals Community). Bill Conforti at Association Analytics shares six tips to transform your association’s dirty data in 2024.

LMS 268

LMS Education Member Engagement Revenue 268

Reid All About it

JUNE 9, 2023

Mercury Creative Group explains why you should have an ideal buyer in mind when crafting marketing content. Event marketing. She says it’s time to retire outdated and insider event marketing jargon. They pulled these recommendations from a report by the Council for Adult and Experiential Learning. Audience personas.

Revenue 205

Revenue Content Chicago Leadership 205

Reid All About it

JANUARY 26, 2024

I’ve used data from Marketing General Inc.’s s 2023 Membership Marketing Benchmarking Report in many of the posts I’ve written for clients. Last year, 814 associations participated in MGI’s survey, which benchmarks the practices used by associations to recruit, engage and renew members. Email marketing news.

Survey 257

Survey Project Strategy Education 257

Reid All About it

JULY 24, 2020

Associations have a role to play in the training, credentialing and lifelong learning market, but few have taken advantage of those opportunities. Presenters: Tara Pawlak, Membership Marketing Expert, and Tirrah Switzer, Association Advocate, Community Brands. Back to Basics: Using Web Analytics to Drive Your Marketing Campaigns.

Montana 259

Montana Revenue Case Study Conference 259

Mizz Information

MAY 17, 2018

We definitely have some major advantages, not the least of which is that we are highly a cooperative and collaborative community, in large part because there’s not a lot of intra-industry competition (i.e., Marketing automation has been a real time-saver for association executives. CAE, CEO & Chief Strategist, Spark Consulting LLC.

Innovation 40

Innovation Washington Recruiting Recruitment 40

Reid All About it

SEPTEMBER 15, 2023

Also worth your time The right marketing question—an intriguing way to approach a marketing campaign. – Boost Your Rankings: A Definitive 14-Step Guide to Performing an SEO Audit Equip yourself with the tools and know-how to ensure your website reaches the top of search engine results. More info/register. 1 CMP credit.

LMS 257

LMS Revenue Arlington Education 257

Reid All About it

MAY 12, 2023

The corporate market is a growing profit center for them—and could be for your association too. WBT shares seven MOOC business model strategies you should definitely steal. They describe several examples of general and specialized membership tiers and discuss factors to consider before moving forward, like your AMS and market research.

Chicago 200

Chicago Newsletter Mooc Education 200

Reid All About it

APRIL 16, 2021

When AI is part of a well-formed marketing strategy, the rewards of effective personalization can be considerable. Presenter: Alex Mastrianni, senior manager of product marketing, Higher Logic. Presenter: Alyssa Peltier, senior manager, industry solutions, event marketing, Cvent. Host: American Marketing Association.

Revenue 363

Revenue Strategy Team Content 363

SCD Group

APRIL 23, 2015

Rather than sitting around and talking about negative trends or "fussing" about Millennials, two businesses within these industrie shave refocused and created innovations designed to re/engage participants and recruit new ones. HeadPinz has taken on the challenge of bowling participation by expanding the definition of “bowling alley.”

Innovation 40

Innovation Florida millennials Atlanta 40

Reid All About it

MARCH 10, 2023

WBT Systems explains how you can use ChatGPT to manage and market your association’s education programs. But busy association professionals can definitely save time using ChatGPT as a starting point on many tasks. Content marketing. You need a content marketing ecosystem to support them. Membership engagement.

Committee 195

Committee Education Software Technology 195

Reid All About it

JULY 21, 2017

LMS provider WBT Systems writes about instructional design innovations that associations could borrow from “ModPo” and a few other award-winning MOOCs. Host: American Marketing Association. Grow Your Event with Digital Marketing That Works. For most event marketers, email is still the primary go-to tool. Duration: 1 hour.

Las Vegas 231

Las Vegas DC Mooc Nevada 231

Reid All About it

OCTOBER 4, 2019

For my marketing friends: Nico Prins at Content Marketing Institute explains how to use Google Search Console to increase traffic to your site. You’ve worked your a** off to recruit new members and you’ve successfully brought them aboard. Presenter: Julia Campbell of J Campbell Social Marketing. 8 CAE credits.

LMS 186

LMS DC Social Media Washington 186

Reid All About it

JULY 16, 2021

Definitely look at what he has to say, especially if you’re using labels like Gen X, Millennial and Gen Z. Moving forward means being innovative in your event design to deliver quality experiences that meet the needs of your delegates—whether they’re online, hybrid/blended or in-person—and adapt to last-minute changes. 1 CMP credit.

Revenue 195

Revenue Video Strategy Industry 195

Aaron Wolowiec

SEPTEMBER 17, 2013

Last week, I wrote about the whitepaper “ The Mission Driven Volunteer ” by Elizabeth Engel , CEO and chief strategist of Spark Consulting, LLC, and Peggy Hoffman , president of Mariner Management and Marketing. Unfortunately, our world tends to look more like this: Difficulty recruiting volunteers. Do-nothing committees. No new ideas.

Committee 100

Committee Recruiting Recruitment Maine 100

Reid All About it

MAY 8, 2020

The session leaders will come ready to talk about actions their organizations have taken and offer their perspectives, but this is definitely intended as a conversation. Gerd De Bruycker, marketing director at Cisco Systems. Carey Goryl, CAE, CEO, Association for Advancing Physician and Provider Recruitment. More info/register.

North Carolina 221

North Carolina Montana Conference Revenue 221

Association Adviser

FEBRUARY 7, 2018

We definitely have some major advantages, not the least of which is that we are highly a cooperative and collaborative community, in large part because there’s not a lot of intra-industry competition (i.e., Just about every association we know of is struggling to recruit younger members. Elizabeth Engel, Spark Consulting.

Social Media 70

Social Media Recruiting Recruitment Software 70

Association Adviser

FEBRUARY 7, 2018

We definitely have some major advantages, not the least of which is that we are highly a cooperative and collaborative community, in large part because there’s not a lot of intra-industry competition (i.e., Just about every association we know of is struggling to recruit younger members. Elizabeth Engel, Spark Consulting.

Social Media 62

Social Media Recruiting Recruitment Software 62

Membership Marketing

SEPTEMBER 29, 2011

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. Another key opportunity to improve membership Sladek says “comes down to marketing.” Innovation is a must:” 5.

Marketing 40

Marketing Price Survey Analysis 40

Reid All About it

DECEMBER 2, 2022

Word-of-mouth marketing. WBT Systems explains how USF pulled off this word-of-mouth marketing miracle —and developing the course in less than two months was a miracle too. Phew, life is definitely not boring. If your AMS doesn’t help you recruit, engage and retain members , you better start looking for a new one.

Tips 41

Tips Video Content Marketing 41

Reid All About it

OCTOBER 21, 2022

These conditions call for a new definition of your association board’s duty of foresight , which “requires [them] to stand up for their successors’ futures through intentional learning, short-term sacrifice, and long-term action.” AMS experts will be showcasing platforms and sharing their knowledge with the association market.

Revenue 44

Revenue Email Marketing Education Review 44

Reid All About it

MARCH 16, 2018

Digital Marketing Strategies for the Event Planner, Part 1. Learn how to identify and match your high-value audience, influencers and social media platforms in experiential marketing, and how to plan well-defined strategies that leverage the best digital marketing tools, resulting in a measurable marketing campaign.

eBook 46

eBook Social Media DC Content 46

Associations Now

JULY 21, 2014

The goals: Little says the Instagram account is meant to play up the strategic elements of retail, as well as to push career-recruitment efforts toward the industry. Easy—it gets a spot to highlight the strategy behind its marketing, rather than simply trying to sell to consumers.

Los Angeles 40

Los Angeles Sample America Video 40

Reid All About it

AUGUST 9, 2019

You definitely want to check out the 2019 edition of the Association LMS Buyers Companion from the good folks at Talented Learning. The most important element in marketing and communications is segmentation, says MemberSuite. After reading their post on how to get started with marketing segmentation , I’d have to agree.

Columbus 39

Columbus North Carolina LMS millennials 39

Reid All About it

FEBRUARY 3, 2023

Joanna Pineda spoke with Rick Grimm, CEO of NIGP, on episode 15 of the Matrix Group’s Association Thrive podcast about his association’s Talent Council, which takes a different approach to volunteer recruitment. Marketing plan. Hero worship. I’m happy to feature it as long as it’s not too product-centric. More info/register.

LMS 40

LMS Video Technology Revenue 40

Reid All About it

APRIL 15, 2022

Quorum makes that job easier with their list of ways a government affairs team delivers membership ROI —talking points you should definitely share with your membership department. Presenters: Brandee Plott, Director of Marketing, and Lauren Huffman, Director of Marketing Operations, MeetingPlay + Aventri. 1 CMP credit.

Proposal 39

Proposal Technology Revenue Marketing 39

Reid All About it

JUNE 24, 2022

Member recruitment. GrowthZone put together a PDF for you to adapt or use in your member recruitment campaigns. It’s a good start, for sure, but you know your market segments best. No surprise about what stands in the way of innovation: human beings! Rory Archibald, Associations, Sectors & Marketing, VisitScotland.

Video 39

Video Revenue Strategy Technology 39

Association Subculture

AUGUST 26, 2011

Not all diversity is racial but we tend to default to that definition when using the term. In large part, we use an organic recruitment process that many times results in our pulling potential job candidates from our own social networks that may be more homogenous than we might wish. innovation. (6). marketing. (2).

Association Management 100

Association Management United States Education Leadership 100

.orgCommunity

APRIL 18, 2019

Plus, we don’t have the budget to develop the recruitment campaign, and we need to wait until the AMS reporting is fixed to implement anyway. Gaining a solid understanding of the members’ professional landscape and the organization’s position in the market place will facilitate future decisions. But there’s so much going on.

Strategy 40

Strategy Analysis Membership Management Leadership 40

Reid All About it

OCTOBER 18, 2019

Quick hits before we get to next week’s free webinars: Is your marketing mediocre? The best reason to do content marketing is organic search–but you’ll reap other benefits as well. Michael Brenner, Content Marketing Institute ). Presenters: Dawn Caous, Director, Marketing Communications, American Society for Quality.

North Carolina 34

North Carolina Education Project Communications 34

Breezio

JANUARY 10, 2017

They are the most in-demand new member recruitment category and they come with high digital expectations. Member curated content definitely gives you the most value! Today most online communities are still built around segmented discussion boards on antiquated platforms that were first architected years ago.

Content 28

Content millennials Strategy Recruiting 28

Reid All About it

DECEMBER 4, 2020

Two sessions: Respond, Don’t React: How This Simple Change Can Make All the Difference, and How to Create an Integrated, Multi-Channel Event Marketing Plan. The ROI Member Recruitment Brochure: How to Create Brochures That Positively Influence Membership Decisions. Host: 360 Live Media/Event Innovators Exchange. Host: ASAE.

Blended Learning 300

Blended Learning Revenue Conference Technology 300

Association Subculture

JANUARY 19, 2010

Authentic structures focus on encouraging and implementing the types of innovative ideas that will benefit the membership as a whole and dont expend a great deal of energy playing politics and labeling the "winners" and "losers.". innovation. (6). marketing. (2). Principled Innovation LLC. Hey, I heard that! governance.

Leadership 100

Leadership Course Committee United States 100

Reid All About it

SEPTEMBER 20, 2019

If you’re in the market for new technology, DelCor shares 11 questions you should ask during reference checks on an association technology vendor —and a little additional advice as well. Presenters: Stewart Kibby, CEO, and Melissa Hugel, Marketing Manager, WorkCast Inc. How to Budget and Plan Your 2020 Content Marketing Strategy.

DC 34

DC Washington Baltimore Certificate 34

Reid All About it

APRIL 23, 2021

Sherry Budziak, founder and CEO of.orgSource, explains the difference between content strategy and content marketing—and how they relate—and suggests how to get started. Evelien Aernaudts, Abbit Meeting Innovators. Skip down to the list of free webinars if you prefer takeout. CAE credit. More info/register (fee for MPI non-members).

Revenue 370

Revenue Strategy Content Education 370

AvidXchange: Association Management

MARCH 9, 2023

In our first episode of the “Middle Market Report” podcast , we covered three pervasive trends happening right now in the community association management industry. LISTEN NOW: Complete transcript: Middle Market Report: 3 Major Challenges Facing Community Association Management Companies in 2023 Host: Travis Durkee, Sr.

Association Management 130

Association Management Charlotte Report Technology 130

Reid All About it

APRIL 22, 2022

New education markets. AMS experts will be showcasing platforms and sharing their knowledge with the association market. Host: ASAE Marketing Professionals Community. Learn a new definition for leadership, management tips for attracting and retaining young talent, and why the industry will ultimately come out stronger.

Proposal 39

Proposal Price Technology Recruiting 39

Reid All About it

MAY 1, 2020

Sarah Michel at Velvet Chainsaw Consulting recorded a shortish video you should definitely watch: five tips to guarantee engagement at your virtual event. Christina (Tina) Marmor, Director, Marketing Events, Fonteva. Associations were desperate for non-dues ideas and exposure to innovative people and products before.

North Carolina 273

North Carolina Revenue Strategy Education 273