Definition Leadership Recruitment Social Media 
Association Adviser
MAY 20, 2014
It shows all too clearly that social media is still considered a broadcast medium by many associations. Too many associations still treat social media as a one-way broadcast medium and are missing great engagement and intelligence-gathering opportunities from members. percent agree); member recruitment (10.8
.orgSource
AUGUST 28, 2023
That’s the beauty of thought leadership. Thought leadership is an old idea that has been made new again. My YouTube examples don’t quite fit this lofty definition. Thought leadership is a powerful way to engage an audience that prefers to be educated versus sold to. After all, we are the home of professional experts.
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Reid All About it
JANUARY 12, 2024
Unlike social media platforms, your association controls your mobile app platform—a tangible reminder of membership benefits. You might not have given serious thought to these doable ideas, but you definitely should take the advice of people who live and breathe data every day. Dirty data. 1 CAE credit. More info/register.
Velvet Chainsaw
OCTOBER 3, 2012
Jenise Fryatt , co-owner/marketing director for Icon Presentations AV for events, recently wrote about speaking on social media for a large industry conference. I applaud this conference and its leadership for leveraging social media and asking the speaker to help promote the event through social media.
Beth Kanter
SEPTEMBER 28, 2015
I presented a plenary session on networked mindsets and leadership and facilitated two workshops on SMARTer Social Media. The concept is simple – ask supporters to take a photo of themselves with your campaign message and share it on social media channels. This is an example of “SMARTer Social Media.”
Association Briefings
MAY 6, 2021
They’re the ones who shaped the industry; who recruited new members based on word-of-mouth. For successful organizations, a good portion of marketing budgets are being spent on recruiting, retaining and engaging with these younger professionals. For this post, we’ll use the Pew Research Center’s generational , definitions.
MemberClicks
OCTOBER 10, 2023
A clear definition ensures your team can smoothly integrate the membership initiative into your nonprofit’s operations. Two considerations are: Leadership Strategy: Consider if staff or volunteers will helm the program. Its objectives should balance strengthening member relationships with ensuring a consistent revenue source.
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