Association Analytics

NOVEMBER 16, 2021

To make this process more efficient, look at bringing all your systems into one repository. Create a Data Task Force & Data Definitions. Providing different member segments with content, products and services you know they value will help improve overall member engagement and optimize your marketing campaigns.

How To 169

How To Report Examples Tips 169

Higher Logic

MARCH 7, 2017

No matter what the community is for - customer support, ambassador programs, association member engagement or an employee intranet - it should be a place where many people in the organization comes together to support the community and learn from members. Marketing is the gateway department.

Survey 214

Survey Team Marketing Content 214

Association Adviser

NOVEMBER 13, 2018

Download a recording of “A Balanced Approach to Member Engagement” here. Shared drives or documents stored online are especially good for ensuring your marketing and communications staff doesn’t become siloed from the rest of the organization. This is definitely something to consider. Have additional questions?

Member Engagement 60

Member Engagement Survey Social Media Communications 60

Association Analytics

FEBRUARY 14, 2022

This is not a long process. Process – If you have a question, what is the process to get your answers? An example is how many new members did we acquire last month? Or do you have to go through a long process to get the answers? Revenue – Seeing data in real-time enables you to maximize your marketing initiatives.

How To 169

How To Case Study Cost Revenue 169

Reid All About it

MARCH 17, 2023

But excellent content isn’t enough to gain market share. Learn what elements of engaging and effective online learning you must build into your live and on-demand programs. Devin Cleary, MeetingsNet ) How to eliminate content bottlenecks and keep your content marketing engine running. I will definitely make that again.

Revenue 205

Revenue Certificate Committee Leadership 205

MemberClicks

APRIL 26, 2024

The target market is often more well-defined, and the ongoing commitment is longer. There are also a number of possible definitions. The member pays a fee to have access to defined benefits.” Are you actively marketing? When you clearly define your market, you are more likely able to reach them.

How To 52

How To Social Media Discount System 52

MemberClicks

APRIL 26, 2024

The target market is often more well-defined, and the ongoing commitment is longer. There are also a number of possible definitions. The member pays a fee to have access to defined benefits.” Are you actively marketing? When you clearly define your market, you are more likely able to reach them.

How To 52

How To Social Media Discount System 52

Reid All About it

APRIL 16, 2021

When AI is part of a well-formed marketing strategy, the rewards of effective personalization can be considerable. Organizations are not only seeing deeper engagement, but also increased sales and more diverse revenue streams. Keep it Agile: Community Management Processes. Host: Fridays@4. Mon 4/19 at 1 p.m. More info/register.

Revenue 363

Revenue Strategy Team Content 363

Reid All About it

JUNE 9, 2023

Mercury Creative Group explains why you should have an ideal buyer in mind when crafting marketing content. Event marketing. She says it’s time to retire outdated and insider event marketing jargon. But We Want Your Sponsorship How can an association build non-dues revenue and member engagement all at once?

Revenue 205

Revenue Content Chicago Leadership 205

Reid All About it

JULY 10, 2020

This workshop will arm you with tactical strategies that will help you to negotiate and defend your organization in this evolving market. Learn how to take events online in a way that is going to deliver high value, create an engaging experience, and preserve the outcomes you were seeking to achieve with your in-person conference.

Montana 365

Montana Content Price Strategy 365

Reid All About it

MAY 12, 2023

The corporate market is a growing profit center for them—and could be for your association too. WBT shares seven MOOC business model strategies you should definitely steal. Impexium explains how your association and members could benefit from offering a tiered membership model. Membership tiers. Newsletters. 1 CAE credit.

Chicago 200

Chicago Newsletter Mooc Education 200

MemberClicks

MAY 13, 2024

What is online community engagement? A simple definition of online community engagement is the amount of interaction between your organization and its members in the digital space. Let’s take a look at the following community member engagement strategy ideas now. Member successes can come in many forms.

Strategy 52

Strategy Survey Leadership Content 52

Reid All About it

AUGUST 28, 2020

Learn how to take events online in a way that will deliver high value, create an engaging experience, and preserve the outcomes you were seeking to achieve with your in-person conference. Hear about some major considerations for online engagement. Stefanie Maragna, vice president of corporate marketing and events with Sage Intacct.

Montana 359

Montana North Carolina Content Certificate 359

.orgSource

AUGUST 28, 2023

My YouTube examples don’t quite fit this lofty definition. But, here is a more contemporary take on the concept from Leah Hardy, Head of Gaming Marketing, Americas, Facebook. Hardy captures what most marketers are striving to accomplish today. Be Deliberate Thought leadership is an important top of the funnel marketing tool.

Leadership 88

Leadership Social Media Case Study Industry 88

Potomac Core

JANUARY 31, 2017

In a recently completed Strategic Plan update, he reflects on how NPES with board and market guidance is addressing challenges and competitive threats for the industry and the association. By adding these 4 Association Disruption Strategies in your planning process, your organization becomes an important part of everyday conversations.

Strategy 100

Strategy eBook Virginia Survey 100

Higher Logic

MAY 16, 2019

Now, they come to your association at various stages of the funnel, or the member/buyer’s journey. Membership recruitment and retention aren’t isolated processes. Your prospective members expect that your organization has transformed digitally just like all the other companies and brands they interact with.

Member Experience 196

Member Experience Technology Content Communications 196

Potomac Core

SEPTEMBER 14, 2016

The constant stream of information reminds association executives just how complex the world has become for your members. How can your organization utilize its strategic planning process to help your members in new and different ways that increase your association’s relevance ? Take the Temperature of the Entire Value Chain .

eBook 100

eBook Member Engagement Industry Process 100

Reid All About it

JUNE 16, 2023

Event marketing. Your marketing plan must work extra hard to convince your audience they should make the trip. ChatGPT can definitely help professionals with tasks, but its output still requires a human touch. Is it a system, a process, a style, a tool, or software? But storytelling is hard to get right. 1 CAE credit.

Project 195

Project Tools Revenue Metro 195

Potomac Core

FEBRUARY 9, 2016

Disruptive Innovation “describes a process whereby a smaller company with fewer resources is able to successfully challenge established incumbent businesses.” In a slowing and uneven global economy, are your members looking somewhere else for lower cost and innovative solutions? Business Success Redefined. Big Data Strategies.

Innovation 100

Innovation millennials eBook Member Engagement 100

Higher Logic

OCTOBER 22, 2019

By facilitating chapter and regional events, your tools help your association expand and strengthen its presence in new areas to acquire new members. These automated communications features make this process easy and allow your association to stay in touch with all of your members whenever you need to reach them.

System 192

System Association Management Software Strategy 192

Reid All About it

JULY 24, 2020

Associations have a role to play in the training, credentialing and lifelong learning market, but few have taken advantage of those opportunities. Learn how to take events online in a way that is going to deliver high value, create an engaging experience, and preserve the outcomes you were seeking to achieve with your in-person conference.

Montana 259

Montana Revenue Case Study Conference 259

GlowGlobally

JANUARY 31, 2014

Is what you consider an exceptional value proposition viewed as relevant and valued by both members and customers in international markets? Does Member Value Translate the Same Globally? Have you ever wondered how your association’s brand is perceived specifically by the international community?

Member Engagement 60

Member Engagement Products America Marketing 60

Reid All About it

DECEMBER 4, 2020

In IAFC’s case, they provided a guide to help fire departments integrate DEI into their processes. Two sessions: Respond, Don’t React: How This Simple Change Can Make All the Difference, and How to Create an Integrated, Multi-Channel Event Marketing Plan. More info/register (fee for MPI non-members). Event and learning data.

Blended Learning 300

Blended Learning Revenue Conference Technology 300

Reid All About it

MARCH 3, 2017

It’s a must read for anyone in an association membership, marketing or executive position. I definitely agree with the #1 blogging tip: create a content strategy. The Content Marketing Institute is a great resource if you’re ready to develop a strategy, or check out these 8 steps to creating a content marketing strategy from Rep Cap.

millennials 150

millennials Recruiting Recruitment Revenue 150

Reid All About it

JULY 21, 2017

Learn how social analytics can uncover insights that help strengthen engagement; how to ensure content is resonating with the target audience and how social channels play a vital role; and how you can increase business by analyzing the competition. Host: American Marketing Association. Grow Your Event with Digital Marketing That Works.

Las Vegas 231

Las Vegas DC Mooc Nevada 231

Reid All About it

APRIL 23, 2021

Sherry Budziak, founder and CEO of.orgSource, explains the difference between content strategy and content marketing—and how they relate—and suggests how to get started. Learn about tools and processes that improve productivity, decrease employees’ frustration, improve morale, and keep your culture alive in the remote work world.

Revenue 370

Revenue Strategy Content Education 370

Reid All About it

MAY 8, 2020

The session leaders will come ready to talk about actions their organizations have taken and offer their perspectives, but this is definitely intended as a conversation. Hear about some major considerations for online engagement. Gerd De Bruycker, marketing director at Cisco Systems. More info/register. Host: Leading Learning.

North Carolina 221

North Carolina Montana Conference Revenue 221

Reid All About it

JULY 16, 2021

Definitely look at what he has to say, especially if you’re using labels like Gen X, Millennial and Gen Z. Presenter: Brudis Limar III, Head of Revenue – Sales and Marketing, e180. Professional Development Townhall: Do This, Not That: What’s Working NOW for Email Marketing. Usability testing. 1 CMP credit. Host: PCMA.

Revenue 195

Revenue Video Strategy Industry 195

Protech

MARCH 11, 2020

To be data – driven means , “embedding data into all business process , ” so that no decision is made without reviewing the relevant data. Part of a data – driven culture is a clearly defined digital governance policy that outlines how data is collected, shared and utilized between members, non-members and staff. .

How To 81

How To LMS Certificate Course 81

Reid All About it

MAY 29, 2020

WBT shares ideas for using what you learn during reboarding to better serve members. Ellipsis Partners and Achurch Consulting have been burning the midnight oil on a virtual events ebook that’s definitely worth checking out. Hear about some major considerations for online engagement. Edward Wendling, Global VP of Marketing, ASI.

San Diego 259

San Diego Strategy North Carolina Conference 259

Higher Logic

FEBRUARY 25, 2016

Conferences are the perfect time to introduce your members to a new or relaunched community. We compiled a list of some of the most successful, fun and creative ways to get your members engaged with the community before, during and after your annual conference. Step 10: Promote Throughout the Whole Process.

Library 120

Library Handbook Directory Conference 120

Reid All About it

APRIL 9, 2021

The global virtual events market is projected to grow at a ‘compound annual growth rate of 23.2% Johnson Experience Marketing. From renewed focus to the launch of ‘must-have’ member benefits and team-building strategies, learn how five associations are managing change and keeping their members engaged.

San Diego 370

San Diego Revenue Strategy Content 370

Fonteva

SEPTEMBER 2, 2021

To ease the search, we’ve compiled a list of the best software on the market based on a balance of usability, visual appeal, overall functionality, and integration capabilities. Fonteva CMS Hub MemberSpace YourMembership MemberPress WildApricot SubHub Memberful Membership Works Kajabi Podia. Member communities and networking.

Software 52

Software System Tools Membership Management 52

Association Briefings

OCTOBER 19, 2020

But no matter how large your marcom department is, there’s no way you can provide the infinite content your members seek. In fact, when surveying B2B content marketers, 60% say the same thing: ,, producing consistent content is the biggest challenge they face. But, the two definitions are very different. Look, up in the sky.

Content 52

Content Social Media Newsletter Industry 52

Optimist Consulting

AUGUST 28, 2014

I am delighted to include this blog by Chord UK Ltd; a specialist telemarketing agency that has helped a number of membership organisations engage with their members over the phone. As the popularity of content-based digital and inbound membership marketing explodes, is there still a place for the humble telephone for member renewals?

Case Study 100

Case Study Recruiting Recruitment Maine 100

Protech

JULY 17, 2020

By Evan Hendershot – Digital Marketing Specialist . Many of you are already using practical forms of AI, be it via complex workflows in your membership database, automated emails with tailored content based on member type or predictive analytics via your business intelligence platform. In fact, it’s quite the opposite.

Newsletter 59

Newsletter Project Member Engagement System 59

Reid All About it

FEBRUARY 3, 2023

Marketing plan. GrowthZone reviews the often confused elements of an association marketing plan : mission, goals, objectives, strategy, and tactics. Guest: Amanda Kaiser, Member Engagement Strategist, Kaiser Insights Host: Cecilia Sepp, CAE, CNAP, principal and founder, Rogue Tulips LLC Mon 2/6 at 1 p.m. Hero worship.

LMS 40

LMS Video Technology Revenue 40