Reid All About it

MARCH 17, 2023

But excellent content isn’t enough to gain market share. Learn what elements of engaging and effective online learning you must build into your live and on-demand programs. Association revenue. Professionals for Association Revenue released their Association Business Development Landscape Survey report. Chapter habits.

Revenue 205

Revenue Certificate Committee Leadership 205

Reid All About it

AUGUST 11, 2023

They shared a definition of “community” on LinkedIn: a feeling of fellowship with others, as a result of sharing common attitudes, interests and goals. They chose this definition because “it reminds us that community isn’t just a place, it’s a feeling.” Caputo, J.D. 1 CAE credit. More info/register. 1 CAE credit.

Chicago 195

Chicago Certificate Marketing Content 195

Reid All About it

JUNE 9, 2023

Raymond Carver, “Rain” Non-dues revenue. Mercury Creative Group explains why you should have an ideal buyer in mind when crafting marketing content. Event marketing. She says it’s time to retire outdated and insider event marketing jargon. Put myself entirely in the keep of this rainy morning. Audience personas.

Revenue 205

Revenue Content Chicago Leadership 205

Association Adviser

NOVEMBER 13, 2018

Download a recording of “A Balanced Approach to Member Engagement” here. Shared drives or documents stored online are especially good for ensuring your marketing and communications staff doesn’t become siloed from the rest of the organization. How do you balance earning new revenue with the cost of resources to make that happen?

Member Engagement 60

Member Engagement Survey Social Media Communications 60

Reid All About it

JANUARY 26, 2024

I’ve used data from Marketing General Inc.’s s 2023 Membership Marketing Benchmarking Report in many of the posts I’ve written for clients. Last year, 814 associations participated in MGI’s survey, which benchmarks the practices used by associations to recruit, engage and renew members. Email marketing news.

Survey 256

Survey Project Strategy Education 256

MemberClicks

DECEMBER 14, 2022

No matter how much you might personally be overwhelmed dealing with your overstuffed email inbox, nonprofit email marketing is still one of the most powerful ways to reach your members, donors, and audience. Even better for non-profits: for every $1 spent on email marketing, organizations get an average return of $42.

Email Marketing 52

Email Marketing Marketing Strategy United States 52

Reid All About it

JULY 24, 2020

Associations have a role to play in the training, credentialing and lifelong learning market, but few have taken advantage of those opportunities. Learn how to take events online in a way that is going to deliver high value, create an engaging experience, and preserve the outcomes you were seeking to achieve with your in-person conference.

Montana 259

Montana Revenue Case Study Conference 259

Association Analytics

FEBRUARY 14, 2022

Revenue growth driven by improved membership numbers, increased product sales and optimized marketing reach and effectiveness. This will help increase membership and revenue. Revenue – Seeing data in real-time enables you to maximize your marketing initiatives. Lay out your definitions up front.

How To 169

How To Case Study Cost Revenue 169

Reid All About it

APRIL 16, 2021

How Your Association Can Drive Revenue & Growth with AI-Based Personalization. When AI is part of a well-formed marketing strategy, the rewards of effective personalization can be considerable. Organizations are not only seeing deeper engagement, but also increased sales and more diverse revenue streams.

Revenue 363

Revenue Strategy Team Content 363

Reid All About it

MAY 12, 2023

The corporate market is a growing profit center for them—and could be for your association too. WBT shares seven MOOC business model strategies you should definitely steal. Impexium explains how your association and members could benefit from offering a tiered membership model. Membership tiers. Newsletters. to 2:45 p.m.

Chicago 200

Chicago Newsletter Mooc Education 200

Reid All About it

JULY 16, 2021

Online education revenue. WBT Systems recapped a recent Non-Dues-A-Palooza webinar where Will Hold, the CEO of the National Alliance for Insurance Education & Research, described how his association quintupled their online education revenue by offering subscriptions, corporate learning portals and learning paths focused on job roles.

Revenue 195

Revenue Video Strategy Industry 195

Reid All About it

MARCH 26, 2021

Learn about ideas and tools that will allow your organization to be at the forefront of this change, and how to surprise your learning audience with seamless and thoughtful opportunities to increase audience engagement and boost organizational revenue. Ultimate Member Engagement: The Power of Data-Driven Decision Making.

Innovation 259

Innovation San Diego LMS Strategy 259

SBI

AUGUST 27, 2020

Now we could always use more (of all of those) but if you feel like your lack of resources is starting to have a negative impact on your association, particularly on your members’ experience with your association, then it definitely may be time to seek out the help of an AMC. Digital marketing, for example.

Association Management 105

Association Management Member Engagement Event Planning Resources 105

Reid All About it

JULY 10, 2020

This workshop will arm you with tactical strategies that will help you to negotiate and defend your organization in this evolving market. Learn how to take events online in a way that is going to deliver high value, create an engaging experience, and preserve the outcomes you were seeking to achieve with your in-person conference.

Montana 365

Montana Content Price Strategy 365

Reid All About it

APRIL 9, 2021

. – Where Community Fits in Your Overall Digital Engagement Strategy. From renewals to non-dues revenue, and from prospecting to engagement and expectations, where does community fit in your tech stack and where do we draw the line of exclusivity? Johnson Experience Marketing. More info/register (fee for MPI non-members).

San Diego 370

San Diego Revenue Strategy Content 370

Reid All About it

DECEMBER 4, 2020

Their post describes four ways your association can leverage event and learning data to increase attendance, select content, improve programs and grow revenue. Fri 12/4 at 10 a.m.* – Generating Revenue in a COVID World. More info/register (fee for MPI non-members). Virtual conference design. CAE credits. CAE credits.

Blended Learning 300

Blended Learning Revenue Conference Technology 300

Reid All About it

APRIL 23, 2021

Sherry Budziak, founder and CEO of.orgSource, explains the difference between content strategy and content marketing—and how they relate—and suggests how to get started. Event Revenue and Sponsorship ROI. Skip down to the list of free webinars if you prefer takeout. CAE credit. Tue 4/27 at 1 p.m. More info/register.

Revenue 370

Revenue Strategy Content Education 370

Association Adviser

OCTOBER 13, 2016

More than half (54 percent) of the executives who took part in our annual association communication benchmarking study felt their organization’s inability to generate non-dues-revenue (NDR) was a serious or significant challenge — up substantially from 2015. Percent of Associations agreeing that NDR is a serious challenge: 2016. ** 54%.

Revenue 60

Revenue St. Louis Price Cost 60

Reid All About it

JUNE 16, 2023

Event marketing. Your marketing plan must work extra hard to convince your audience they should make the trip. ChatGPT can definitely help professionals with tasks, but its output still requires a human touch. Host: Professionals for Association Revenue Speaker: Park Howell, founder, Business of Story Wed 6/21 at 2 p.m. –

Project 195

Project Tools Revenue Metro 195

Reid All About it

MAY 8, 2020

The session leaders will come ready to talk about actions their organizations have taken and offer their perspectives, but this is definitely intended as a conversation. Hear about some major considerations for online engagement. Gerd De Bruycker, marketing director at Cisco Systems. Tap Chapters as a Member Engagement Channel.

North Carolina 221

North Carolina Montana Conference Revenue 221

Mariner Management

FEBRUARY 3, 2021

If the pandemic this past year taught us one thing, it is that local chapters are definitely still relevant. Chapters have been essential contributors to our association’s bottom line by delivering member value through education, volunteering, and networking. Think about member retention. The answer may be in real-time data.

Member Engagement 62

Member Engagement Software Revenue Tools 62

Reid All About it

MARCH 3, 2017

It’s a must read for anyone in an association membership, marketing or executive position. I definitely agree with the #1 blogging tip: create a content strategy. The Content Marketing Institute is a great resource if you’re ready to develop a strategy, or check out these 8 steps to creating a content marketing strategy from Rep Cap.

millennials 150

millennials Recruiting Recruitment Revenue 150

Higher Logic

APRIL 13, 2017

Just remember that you probably won’t be able to definitively spell out your impact on the company’s bottom line when your community is just getting started. It shows increases in engagement and progress toward fulfilling your business-level strategy over time. For instance, as member engagement increased, did sales improve?

How To 180

How To Revenue Member Engagement Content 180

MemberClicks

MAY 13, 2024

What is online community engagement? A simple definition of online community engagement is the amount of interaction between your organization and its members in the digital space. Let’s take a look at the following community member engagement strategy ideas now. Member successes can come in many forms.

Strategy 52

Strategy Survey Leadership Content 52

Reid All About it

MAY 1, 2020

Engaging virtual attendees. Sarah Michel at Velvet Chainsaw Consulting recorded a shortish video you should definitely watch: five tips to guarantee engagement at your virtual event. Pair that one with four keys to ensuring your virtual events are actually engaging —from Elisa Pratt at Association Success. 1 CMP credit.

North Carolina 273

North Carolina Revenue Strategy Education 273

Reid All About it

AUGUST 28, 2020

MemberSuite suggests taking advantage of this opportunity to rethink your relationship with corporate revenue partners —sponsors and exhibitors—and work with them to find new ways of generating non-dues revenue for your association. Member parents. You want to be indispensable to your members? Sponsors and exhibitors.

Montana 359

Montana North Carolina Content Certificate 359

Spark Consulting

NOVEMBER 20, 2017

That means it’s probably OK to invest more than the value of one year’s dues to get a new member. Marketing General has some helpful base formulas you can use as a starting point. Not all members behave the same. You almost definitely have different segments of members who behave in very different ways.

Recruiting 150

Recruiting Recruitment Certificate Social Media 150

Reid All About it

JULY 21, 2017

Learn how social analytics can uncover insights that help strengthen engagement; how to ensure content is resonating with the target audience and how social channels play a vital role; and how you can increase business by analyzing the competition. Host: American Marketing Association. Grow Your Event with Digital Marketing That Works.

Las Vegas 231

Las Vegas DC Mooc Nevada 231

Leading Learning

DECEMBER 9, 2021

Plus, offering members learning opportunities can help boost your association’s revenue. Here’s what we’ll cover: Express market demand for education opportunities. Express market demand for education opportunities. Your learning business will only be a success if there is a market for it.

Price 90

Price Indiana Course Cost 90

Potomac Core

JUNE 8, 2016

Today’s norm means slow or uncertain market growth , member expectations of direct return on engagement , and an emerging view that an association either drive or facilitate market disruption. In other words, it’s all about Strategic Member Engagement. The vital association definition sets a high bar indeed.

DC 100

DC eBook Member Engagement Innovation 100

Reid All About it

MAY 29, 2020

WBT shares ideas for using what you learn during reboarding to better serve members. Ellipsis Partners and Achurch Consulting have been burning the midnight oil on a virtual events ebook that’s definitely worth checking out. Hear about some major considerations for online engagement. Edward Wendling, Global VP of Marketing, ASI.

San Diego 259

San Diego Strategy North Carolina Conference 259

Potomac Core

SEPTEMBER 14, 2016

The association becomes the leader , convener, and facilitator, and it helps member executives make effective use of limited time. Its boundaries go beyond traditional membership definitions, and links the industry “value chain” to become the global strategic partner. Take the Temperature of the Entire Value Chain .

eBook 100

eBook Member Engagement Industry Process 100

GrowthZone

MAY 18, 2017

Take the first step in tackling your revenue obstacles. Access our free guide, Using Technology to Streamline Non-Dues Revenue right now! ” – Jay Bauer, author of the book Youtility: Why Smart Marketing Is About Help Not Hype. Authenticity is key in reaching your target market. And vice versa.”

Revenue 87

Revenue Marketing Products Communications 87

MemberClicks

OCTOBER 10, 2023

But membership programs are one of the best ways for nonprofits to create reliable revenue streams—and stronger relationships with their supporters. In these programs, nonprofits provide members with incentives or benefits in exchange for donations and financial support. How do you build a successful nonprofit membership program?

Software 52

Software Membership Management Newsletter Revenue 52

Higher Logic

OCTOBER 22, 2019

Automated communications keep all of your members in the loop and save your team time (and increase event revenue !) To make the most out of automated communications, you’ll want to select an AMS that can integrate with your marketing automation platform , so that you can: Simplify the dues collection process.

System 192

System Association Management Software Strategy 192

Reid All About it

OCTOBER 21, 2022

These conditions call for a new definition of your association board’s duty of foresight , which “requires [them] to stand up for their successors’ futures through intentional learning, short-term sacrifice, and long-term action.” AMS experts will be showcasing platforms and sharing their knowledge with the association market.

Revenue 44

Revenue Email Marketing Education Review 44

Association Adviser

OCTOBER 25, 2018

Most recently, the adoption of programmatic advertising strategies by B2B marketers is challenging associations to update their ad offerings to use this latest tool. Q: You also mentioned retargeting earlier in your definition of programmatic; can you explain what that is?

Revenue 64

Revenue Tools Communications Marketing 64