Definition Marketing Social Media White Paper 
Beth Kanter
SEPTEMBER 26, 2017
It is not too early to start thinking about your nonprofit’s social media strategy for 2018, including how you want to capitalize on social media trends that will have maximum impact in 2018. According to Lee Odom , influencer marketing is one of those trends. Not all influencers are the same.
Association Adviser
NOVEMBER 27, 2017
For our November poll, we asked Association Adviser readers if they’d rather have more staff to help with membership marketing or more money to help power their membership marketing plans. The results are in: By a slim majority, readers responded that they’d rather have a larger budget for membership marketing.
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Jamie Notter
AUGUST 5, 2014
Elizabeth Engel and Peter Houstle wrote an outstanding white paper earlier this year that provides a great map of the different aspects you will need to keep in mind if you want to get serious about data ( free download ). Okay, first off, you’re surveying people who came to a conference that was marketed primarily via email.
YourMembership
JANUARY 16, 2012
January 16th, 2012 | Posted in Social Media and Business Trends. Einstein’s definition of insanity – doing the same thing over and over and expecting a different result. Your (potential) audience wants to get to know you a little better and that just can’t be done through white papers.
Associations Now
APRIL 5, 2017
If you’re a frequent social media user, you probably follow those hashtags that pop up in your Twitter or Facebook feed. Often volunteering is one of the “stickiest bonds” that an association can have with its members, says Peggy Hoffman, CAE, president of Mariner Management and Marketing. Micro jobs.
Beth Kanter
SEPTEMBER 4, 2012
or on a larger scale, ”What if our organization finds itself in the center of a social media backlash ?” ” It requires more than having a social media policy in place, although that is the first step no doubt. Does your organization have a social media work flow? How did you develop it?
Membership Marketing
APRIL 9, 2010
Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. The Correlation of Social Media Usage and Membership Growth. Speaking Engagements. Speaking Engagements. Speaking Engagements.
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