Higher Logic

NOVEMBER 21, 2018

Adobe’s recent study about email marketing revealed more about these reactions to personalization. In Adobe’s survey, e mployees said that the most annoying thing when receiving an email offer from a marketer was: “An offer that makes it clear that the marketer’s data about me is wrong” (22%). But first…. Let’s explore this.

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Association Adviser

MAY 20, 2014

It shows all too clearly that social media is still considered a broadcast medium by many associations. Too many associations still treat social media as a one-way broadcast medium and are missing great engagement and intelligence-gathering opportunities from members. That’s a huge missed opportunity. percent agree).”

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Achieve

JULY 2, 2019

Recently, I was asked to conduct a social media marketing workshop at Planet Philanthropy (an annual conference for fundraising professionals by. After what felt like hours of agonizing over potential topics, one of my coworkers suggested the idea to discuss common social media mistakes we see our clients making all the time!

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Association Analytics

SEPTEMBER 8, 2022

Once you have this information, you can optimize your marketing efforts to get relevant messages to the right people at the right time. Use segmentation to make recommendations that help you get the best results from your marketing campaigns. Reimagine what you mean when you say “customers” and expand that definition.

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MemberClicks

APRIL 26, 2024

The target market is often more well-defined, and the ongoing commitment is longer. There are also a number of possible definitions. Are you actively marketing? Clearly Identify Your Target Market and Ideal Member Many organizations feel they can increase their membership sales by appealing to a larger market.

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Association Briefings

MAY 6, 2021

Although both are defined as digital-first generations, there’s still very distinct ways to digitally market to millennials and Gen Z - particularly as it relates to email. For successful organizations, a good portion of marketing budgets are being spent on recruiting, retaining and engaging with these younger professionals.

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Higher Logic

OCTOBER 6, 2016

Ok, name the first social media influencer who comes to mind. They’re all over the news and social media, and even if you don’t pay attention, it’s hard to avoid them. And companies definitely take notice -- one tweet or Instagram post from a Kardashian or Jenner can make or break a product (and can cost tons of money).

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Association Adviser

NOVEMBER 27, 2017

For our November poll, we asked Association Adviser readers if they’d rather have more staff to help with membership marketing or more money to help power their membership marketing plans. The results are in: By a slim majority, readers responded that they’d rather have a larger budget for membership marketing.

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Associations Now

JANUARY 29, 2020

New research looks at ways that analysis of social media and online forums can help marketers understand their association’s relationship with key stakeholders and evaluate campaign messaging. We rely on public statements on social media.”. It is definitely valuable for crisis and conflict management.

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Nimble AMS

MAY 10, 2022

According to the Edelman and Linkedin study, 64% of respondents said thought leadership content was a more trustworthy means of determining an organization’s expertise than marketing materials or product sheets. . When you invest in well-researched thought leadership content, your association will see a definite payoff.

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Associations Now

JULY 26, 2019

A report from the CMO Council finds that consumers increasingly look for brands in multiple media—and that includes physical mail and the telephone, too, not just social media. The post CMO Council: Consumers Want Marketers Wherever They Are appeared first on Associations Now. That couldn’t be farther from the truth.

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Spark Consulting

JUNE 25, 2014

Maddie McGary breaks down the reasons associations have trouble with content marketing. From that, you should definitely take that, if you’re in any way responsible for your association’s social platforms, you need to be following John Haydon. Social Media Examiner can help you out. Short term thinking?

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Mizz Information

JUNE 18, 2014

In my new role at Strategic Communications Group , a content marketing and sales enablement consultancy, I’m working with cool clients writing and doing social media management and learning a ton. This handy diagram illustrates how it works. So go figure. I know I will be. Image credit ).'

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Reid All About it

OCTOBER 4, 2019

For my marketing friends: Nico Prins at Content Marketing Institute explains how to use Google Search Console to increase traffic to your site. How to Use Social Media to Raise Money Online. Learn how to leverage your social media accounts to raise money and strengthen relationships with donors so they give again.

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.orgSource

AUGUST 28, 2023

My YouTube examples don’t quite fit this lofty definition. But, here is a more contemporary take on the concept from Leah Hardy, Head of Gaming Marketing, Americas, Facebook. Hardy captures what most marketers are striving to accomplish today. Be Deliberate Thought leadership is an important top of the funnel marketing tool.

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Associations Now

NOVEMBER 19, 2014

Take a peek at what the workplace of the future could look like in today’s Social Media Roundup. TechCrunch contributor Danny Crichton sees definite benefits of automating many aspects of the workplace, despite the huge cultural shift it would bring to work environments. Your New Boss Could be an Algorithm.

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Associations Now

AUGUST 22, 2013

The details, and more, in today’s Social Media Roundup: Remembering Names. Marketing firm Bussolati says some of the reasons organizations redesign logos range from signaling a profound change to simply because a new CEO has authorized it. This memory trick may help. — Phil Gerbyshak (@PhilGerb) August 22, 2013.

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Reid All About it

JANUARY 5, 2024

TopClass LMS analyzed their social media analytics to find out which of their posts resonated most with the association community in 2023. I’ll definitely make her party prosciutto bundles and double blue canapés again. Hot association topics. If any of these topics are on your mind, you’ll find lots of good reads on their blog.

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Reid All About it

SEPTEMBER 15, 2017

If you’re wondering what former Aptify founder Amith Nagarajan has been up to since selling Aptify —because he’s definitely a guy to keep an eye on—Ben Martin CAE talked to him over at theNIRD.org. Slack non-users may not agree, but growing an email list is one of the smartest marketing moves an organization can make. Host: MCI Group.

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Associations Now

APRIL 10, 2013

Sure, Google+ hasn’t been the breakout social media platform many expected. The boost Google+ can give your social media presence, and more, in today’s Social Media Roundup: Google+ pages that are updated more often actually show up higher than websites not connected to Google+. — SSULive (@SSULive) April 10, 2013.

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Associations Now

APRIL 5, 2019

Direct mail often doesn’t get the respect it deserves these days, but it’s a significantly more effective medium than digital tools like email or social media. And with knowledge of details such as location and demographics handy, targeting is definitely a point of appeal for direct mail.

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Reid All About it

FEBRUARY 21, 2013

In one of his latest posts, he explains how to use social media to reduce the power of silos in your organization. He says “B2Bs <like associations> approach social media the same way they approach other parts of their business. With silos…Social media starts in a silo, usually in the marketing or PR department.

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Associations Now

DECEMBER 3, 2014

You’re not alone, and today’s Social Media Roundup is here to help you distinguish between the two. Luckily, digital marketing pro Sarah Lugo breaks down the differences between the two systems in a post for the company’s Association eLearning blog. Plus: The Netflix model meets traditional magazines.

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Reid All About it

SEPTEMBER 15, 2023

Also worth your time The right marketing question—an intriguing way to approach a marketing campaign. Seth Godin ) The people, environment, and media around you shape your mindset: three steps to shape an abundance mindset. Host: MeetingsNet Speaker: Brooke Gracey, Marketing Director, Cvent Tue 9/19 at 2 p.m. –

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Higher Logic

AUGUST 8, 2017

In the short term rental/vacation-rental world, local policy can make or break a region’s market. These opportunities are as easy as writing a letter to a congressperson, sharing a blog post on personal social media, or attending a town hall event. Local advocacy is vital for VRMA, but also can be difficult to manage.

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MemberClicks

APRIL 19, 2024

If you are interested in expanding the influence and footprint of your membership-based organization, you can often find inspiration from how commercial businesses compete and market themselves. In this article, we will explore the definition of a value proposition and why it is important.

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Reid All About it

JANUARY 12, 2024

Unlike social media platforms, your association controls your mobile app platform—a tangible reminder of membership benefits. You might not have given serious thought to these doable ideas, but you definitely should take the advice of people who live and breathe data every day. Dirty data. More info/register. 1 CAE credit.

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Velvet Chainsaw

OCTOBER 3, 2012

Jenise Fryatt , co-owner/marketing director for Icon Presentations AV for events, recently wrote about speaking on social media for a large industry conference. I applaud this conference and its leadership for leveraging social media and asking the speaker to help promote the event through social media.

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Portage Group

FEBRUARY 5, 2013

Nielsen recently released its 2012 Social Media Survey Report and there are a ton of really interesting stats and figures in here. If you know you need to update your marketing but not sure where to start, Kivi Leroux Miller has shared a slide-deck you should read on some marketing changes to consider in 2013.and

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Reid All About it

APRIL 29, 2016

I’m definitely participating in Tuesday’s Association Chat on Blab—a topic and speakers I don’t want to miss. EDT* – 10 Website Design and Email Marketing Best Practices for NGOs. Speaker: Suzanne Carawan, Chief Marketing Officer, HighRoad Solution. While writing this I realized I haven’t been taking my own medicine.

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Reid All About it

APRIL 29, 2016

I’m definitely participating in Tuesday’s Association Chat on Blab—a topic and speakers I don’t want to miss. EDT* – 10 Website Design and Email Marketing Best Practices for NGOs. Speaker: Suzanne Carawan, Chief Marketing Officer, HighRoad Solution. While writing this I realized I haven’t been taking my own medicine.

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Experts in Membership Marketing

SEPTEMBER 22, 2009

In a post dated today, a good friend of mine, Roger Harris, social media consultant and a pretty smart guy, posed the question on his blog Twitter Thoughts : "What is Social Media?" If you're in need of a definition, a great place to start would be Roger's blog. link] Enjoy!

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Beth Kanter

SEPTEMBER 4, 2012

or on a larger scale, ”What if our organization finds itself in the center of a social media backlash ?” ” It requires more than having a social media policy in place, although that is the first step no doubt. Does your organization have a social media work flow? How did you develop it?

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Beth Kanter

MARCH 28, 2013

Here’s a summary of tips, tools, examples, and resources for getting the most of our your nonprofit event with social media. (Here’s a curated link list used to create this post). You definitely want to be “Live Tweeting” during the event and encouraging participants to do the same.

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Thanks For Playing

DECEMBER 13, 2011

We also had some great resources listed in our handout: The Altimeter social media measurement compass , aka "what REALLY matters - and its not raw number of fans.". The Marketing Sherpa 2011 Social Marketing Benchmark Report. They dont tell you ALL the secrets, but they can definitely help you do better.

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Association Briefings

JUNE 22, 2021

Like some of the most successful companies using branded content, associations should be ready to jump on the marketing tactic as well. Think of branded content as a marketing technique that focuses on creating content that is linked to a brand, not a product or service. Every association has a story to tell. What is Branded Content?

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Reid All About it

JULY 21, 2017

9 Social Media Metrics to Monitor. Learn how social analytics can uncover insights that help strengthen engagement; how to ensure content is resonating with the target audience and how social channels play a vital role; and how you can increase business by analyzing the competition. Host: American Marketing Association.

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