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Use Data for New Revenue Opportunities

Association Analytics

Start by tracking your members’ behaviors. For example, are they opening newsletters, attending meetings, volunteering? Reimagine what you mean when you say “customers” and expand that definition. You may have a large universe of constituents who contribute to your association, for example, engaged non-members.

Revenue 169
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Q&A: A Balanced Approach to Member Engagement

Association Adviser

Download a recording of “A Balanced Approach to Member Engagement” here. Tease these longer pieces in your print magazine, your newsletter, and other communication platforms so that readers know detailed information is available when they have time for it. This is definitely something to consider.

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Association Brain Food: 3.17.23

Reid All About it

Newsletters. I bet members interact with your newsletters more regularly than any other product or service, which means your association should thoughtfully plan and design each edition. shares 15 ways to improve your newsletter content and delivery. I will definitely make that again. But do you? 1 CAE credit.

Revenue 205
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Building an Association Crisis Communications Webpage

GrowthZone

Often used in conjunction with a negative event, by definition, the term crisis doesn’t typically refer to an actual occurrence. Set the tone: Whether targeting association members or your association’s industry stakeholders and regardless of the amount of or type of content, the tone should be helpful, sincere, and compassionate.

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Association Brain Food: 5.12.23

Reid All About it

WBT shares seven MOOC business model strategies you should definitely steal. Impexium explains how your association and members could benefit from offering a tiered membership model. Newsletters. shares 15 ways to improve your newsletter content and delivery. Membership tiers. But do you? Virtual for in-person attendees.

Chicago 200
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Association Brain Food: 9.15.23

Reid All About it

The weekly list of free educational events and resources for the association community… Must-read newsletters. I was happy to see Association Brain Food in Lead Marvel’s list of eight must-read newsletters for association professionals. What’s more, most members now expect a career center as part of their membership benefits.

LMS 256
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Survey: 9 of 10 Association Professionals Say They Aren’t Using Artificial Intelligence

Protech

Interestingly, 92 percent of respondents answered, “No,” but our panel explained how easy it is to add AI to your member engagement toolbox. . Before we dive into the context in which AI can be applied in the association space, here’s a quick definition of the buzzworthy phrase to jog your memory: . “[A]rtificial

Survey 83