MemberClicks

NOVEMBER 16, 2021

Especially now, your member newsletters specifically can be an effective way to keep your members updated and engaged with your organization. Other direct benefits of a member newsletter can include: Highlighting member accomplishments. 10 Membership Newsletter Best Practices. How to Choose Your Member Newsletter Name.

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MemberClicks

SEPTEMBER 21, 2022

To be more specific, in this article, you’ll learn: What member retention is Why them matter What retention rates can tell you Top 10 membership renewal strategies. This makes it way more cost-effective to retain the support of existing members than recruiting, onboarding and engaging new members all the time. What is member retention?

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MemberClicks

FEBRUARY 9, 2023

One of the most effective ways to recruit new members is to let them know about your benefits. To articulate your value proposition to current and prospective members, you need to build a membership marketing strategy to spread the word. But creating a membership marketing strategy from scratch can be a daunting task.

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WBT Systems

JULY 31, 2018

Every association wants to recruit millennial members, but the cost of membership may exceed a millennial’s budget. Recruitment strategy: help millennials get jobs. In a recent Associations Now article , they referred to their strategy as “priming the pump.” Recruiting millennial members. Millennials need jobs.

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Higher Logic

AUGUST 15, 2017

Take plenty of photos and highlight them in slideshows in your online community or an article in your print newsletter to extend post-event engagement. Experienced volunteers may work with new recruits to help them learn the ropes, for example. Want to do even better?

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MemberClicks

APRIL 19, 2024

One strategy commercial interests have employed for years is creating a unique value proposition. It could include potential discounts for attending conferences or conventions and even place a value on exclusive member content. Now member value propositions have been playing a more critical role for membership organizations.

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Reid All About it

FEBRUARY 5, 2021

A digital pass subscription gets you regular small group meetups, monthly expert live streams, weekly newsletter, benchmarking data, on-demand content, one-on-one brainstorming session, and event discounts. Association strategies. What deer hunting taught me about strategy. Community manager survey. Quick hits.

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.orgSource

AUGUST 28, 2023

The term was coined in 1994 by Joel Kurtzman , who was the founding editor-in-chief of Strategy+Business magazine and editor of the Harvard Business Review. She also makes an important point about the shift in persuasive strategies away from the aggressive sales pitch and toward a more genuine and personalized approach.

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MemberClicks

FEBRUARY 15, 2023

Likewise, member appreciation efforts are crucial to your overall membership retention strategy and are a key way for how to boost membership. It takes a lot less effort to retain the members you have than to constantly be in recruitment mode. Therefore, it’s beneficial to set aside some time to refine your member appreciation program.

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MemberClicks

NOVEMBER 29, 2023

According to a study by Hinge Research Institute , growing brands are three times more likely to use partnerships, such as sponsorships, in their marketing strategy and as a result, see two times more profit than others. Virtual swag bag Give sponsors an opportunity to include branded swag such as gift cards, discounts, and more.

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Achieve

SEPTEMBER 15, 2023

Other associations post regularly on social media and cultivate vibrant online communities while yours just sends monthly email newsletters and occasionally meets over Zoom. These goals can impact the way your association promotes the online community during recruitment. a discount code for anyone who attends a small group discussion).

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MemberClicks

JANUARY 6, 2022

And one of the best ways to take your recruiting efforts on the road is with a networking mixer. To encourage your current loyal members to participate, offer an incentive for those who send you successful new recruits. Another kind of recruitment event you can host is a bring-a-friend meeting. Offer a discount or promotion.

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MemberClicks

JANUARY 6, 2022

And one of the best ways to take your recruiting efforts on the road is with a networking mixer. To encourage your current loyal members to participate, offer an incentive for those who send you successful new recruits. Another kind of recruitment event you can host is a bring-a-friend meeting. Offer a discount or promotion.

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MemberClicks

OCTOBER 10, 2023

It’s a win-win: nonprofits get the funding they need, and members gain access to exclusive experiences, events, training, discounted services, and other perks. Two considerations are: Leadership Strategy: Consider if staff or volunteers will helm the program. If your current team is stretched thin, think about bringing in volunteers.

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Associations Now

MAY 3, 2017

Some associations are taking time to analyze and develop strategies to bring members they’ve lost back into the fold. Obviously a discount or promotions help, but that’s not everything,” says Dan Ratner, membership and business development strategist at the Next Steps LLC. Her strategy for reinstatement: Think like a doctor.

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YourMembership

MARCH 8, 2013

We know that there are key points when recruiting new members to any organization that are crucial to survival. But focusing only on recruitment can be a big mistake if you are ignoring the qualities, characteristics and attributes that attracted members in the first place. by Megan Rockett. by Jeff Hurt. 9) Unplugged: Got Social?

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Association Adviser

MAY 29, 2018

Member communication platforms can range from an association’s official website, magazine, newsletter or directory, and serve as channels for advertiser support. Keys to running these communication platforms effectively are rooted in usefulness, accessibility, and strategy to engage your members and advertisers with these resources.

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MemberClicks

APRIL 5, 2022

Help Businesses Recruit Top Talent with a Job Board on your Chamber Website. Springtime cleaning tips Holiday buying guides Seasonal celebrations of business anniversaries and new members Buy-one-get-one promotions across multiple businesses (book a stay at a hotel, get a discount at a partner restaurant). by December 2021.

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MemberClicks

DECEMBER 19, 2023

Research competitors and events of interest for target audience Once you’ve identified your target audience, ask them about events and trade shows they have or plan to attend through a survey in your members-only area or next member newsletter. Plan your content strategy. How will content support your marketing strategy?

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.orgCommunity

JULY 18, 2019

Associations have traditionally used membership “as an excuse to sell more stuff at discounted prices to members,” said Garth Jordan , senior vice president of corporate strategy at the Healthcare Financial Management Association (HFMA). But, HFMA has cast that old non-dues revenue practice aside.

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Velvet Chainsaw

OCTOBER 6, 2014

A Learning Field Crisis Elliott Masie, a progressive leader in organizational and workforce learning, recently addressed a crisis in the learning field in his Learning TRENDS newsletter. Just Google discount CEUs and add your profession. You’ll probably find options as low as $2.50

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Membership Marketing

NOVEMBER 1, 2010

Maximizing your Website as a Tool for Membership Recruitment. He wrote, “Research from Web analytics technology provider Webtrends shows that on average, 95% of website visitors leave a site without indentifying who they are and taking some form of action, such as subscribing to your e-newsletter. Speaking Engagements.

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Trade Association CEO Blog

MAY 27, 2011

Ask me for a quote on many projects like: Newsletter design, newsletter strategy, newsletter production, strategic planning, budgeting, evaluation of endorsed programs, governance structuring, bylaws, education programming, member database selection/conversion/optimization/training, discussion facilitation and more.

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MemberClicks

MAY 13, 2022

The robust tools contained within this software option provide value to members, improve recruitment and retention, and save organizational leaders time and effort from having to jump between multiple systems. . You can make changes to your strategy based on these results. Event Management. Financial Management.

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Membership Marketing

NOVEMBER 4, 2010

• What offers – free articles, newsletters, discounts, event notifications -- produce the highest opt-in rate? Unleash the Power of Market Testing in your Membership Recruitment. Using Social Media to Recruit Staff. Cost of Wrong Strategy. (8). Dues Discount. (4). growth strategies. (4).

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Membership Marketing

JANUARY 19, 2010

Last year, I wrote an article for the Avectra Academy newsletter. Unleash the Power of Market Testing in your Membership Recruitment. Cost of Wrong Strategy. (8). Dues Discount. (4). growth strategies. (4). Growth Strategy. (43). Membership marketing strategy. (17). Membership Recruitment. (4).

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Membership Marketing

JULY 17, 2012

You also will have difficulty recruiting a new member if you cannot identify who top prospects are for membership. You want them to raise their hand and register on your website, accept a free whitepaper or newsletter, or attend a webinar or meeting. Recruitment -- when prospects choose to join you. Tony Rossell. Great post!

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Membership Marketing

SEPTEMBER 21, 2010

So it was interesting to note the results of a quick online survey that ASAE did with one of their newsletters.  ASAE Membership -- Recruitment and Retention. A new member discount is a great idea to test. Cost of Wrong Strategy. (8).

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Membership Marketing

NOVEMBER 15, 2010

In an article in the November issue of ASAE’s Consultants Connection newsletter (member sign in required), I make the case that there are at least five good reasons to add a consultant to your team. Unleash the Power of Market Testing in your Membership Recruitment. Using Social Media to Recruit Staff. Dues Discount. (4).

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Nimble AMS

DECEMBER 9, 2023

Well, search no further. Your association can increase revenue by boosting its efforts in volunteer recruitment and engagement. These benefits can be discounted event tickets, speaking opportunities at the conference, or increased brand exposure. Having event sponsors boosts the credibility of a conference or event.

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Membership Marketing

DECEMBER 10, 2009

• He launched a conference web site and drove prospects to it using a weekly conference e-newsletter. Unleash the Power of Market Testing in your Membership Recruitment. Cost of Wrong Strategy. (8). Dues Discount. (4). growth strategies. (4). Growth Strategy. (43). Membership marketing strategy. (17).

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Membership Marketing

DECEMBER 8, 2009

• Inside: [hot topic in your newsletter you think will get the most opens] • Save $200: [insert event here] Early Bird Registration Ends [insert date here]” What are your best performing subject lines? Unleash the Power of Market Testing in your Membership Recruitment. Cost of Wrong Strategy. (8). Branding. (4).

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Nimble AMS

APRIL 11, 2022

Your association can increase revenue by boosting its efforts in volunteer recruitment and engagement. These benefits can be discounted event tickets, speaking opportunities at the conference, or increased brand exposure. . Find event sponsors through email campaigns or a monthly newsletter. Well, search no further. .

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Membership Marketing

MARCH 5, 2010

In the March 2010 edition of ASAE’s Membership Developments newsletter, Karen Krzmarzick, CAE, the Executive Director, of the American Society of Ophthalmic Administrators (ASOA) reported on her success with one free trial method. Unleash the Power of Market Testing in your Membership Recruitment. Cost of Wrong Strategy. (8).

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Fonteva

SEPTEMBER 30, 2019

Focused on offering your team both big-picture planning capabilities and more specific tools to fine-tune your strategies, events, and communications, Fonteva Membership is a powerful partner for any membership-based organization. Customize your communications strategies and automate online benefits like discounts and registration perks.

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