EventMobi: Association Events

OCTOBER 19, 2023

There are many strategies for attracting new members over time, but if you want to see a boost ASAP, the best thing you can do is start brainstorming membership drive ideas! Membership recruitment campaigns are most often run by associations, clubs, and nonprofits who want to broaden their reach and power up their dues-based revenue.

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Blue Sky eLearn

JANUARY 14, 2019

What are the best ways that your organization can step up its online strategy in order to acquire more members? When it comes to strengthening your online member acquisition strategy, there is no technique so effective as leveraging social media to expand your outreach abilities. Prioritize social media engagement.

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Membership Marketing

DECEMBER 2, 2014

The other day, I received a membership recruitment mailing offering an end of the year 50% off first year dues discount from a respected professional association. As a reader of this blog, you may know that I believe in making special offers available to recruit prospective members. Dues Discount price testing Test marketing'

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Higher Logic

AUGUST 1, 2019

Developing a growth strategy for your association takes time. A balanced, comprehensive growth strategy will include a mix of focus on both member retention and member acquisition. In this post, we’ll focus on member acquisition strategy and how associations can effectively reach potential members and convince them to join.

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MemberClicks

SEPTEMBER 21, 2022

To be more specific, in this article, you’ll learn: What member retention is Why them matter What retention rates can tell you Top 10 membership renewal strategies. This makes it way more cost-effective to retain the support of existing members than recruiting, onboarding and engaging new members all the time. What is member retention?

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Reid All About it

DECEMBER 8, 2023

Mark Lowry at Association Analytics shares helpful member retention strategies. The Data Bunch will cover must-have insights and strategies from data governance to analytics. Explore practical tips and strategies to initiate your data hygiene journey. Bulletin describes how a member app helps you nurture member engagement.

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Velvet Chainsaw

JANUARY 11, 2019

Many associations struggle with the right strategy for involving students in their organization and events. They offer significant membership and registration discounts as well as ample presentation opportunities. So is this the right strategy for your association and conference? Does Investing Early Result In Loyalty?

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Associations Now

OCTOBER 5, 2016

Interesting discount strategy: The National Tactical Officers Association is now offering a $25 “digital” membership. The post Wednesday Buzz: Recruiting Passionate Members As Marketers appeared first on Associations Now. Check out the interview over this way. Other Links of Note. But as Inc.

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Reid All About it

DECEMBER 1, 2023

Member recruitment. To attract young members , you must recruit in ways that make sense to them. Fri 12/1 at 4 p.m.* – Association Discussion: The Future of Components Has your association’s component relations strategy evolved since the pandemic? I’m happy to feature it as long as it’s not too product-centric.

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Aptify

JULY 1, 2021

Membership recruitment is a never-ending project. So, what strategies guide your plan for recruiting these new members? So, what strategies guide your plan for recruiting these new members? And what tactics will you use to achieve your recruitment goals? How to create a membership recruitment strategy.

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Nimble AMS

DECEMBER 5, 2022

Here’s how to start transforming your member engagement strategy by mobilizing your volunteers. . Are you looking for tips to prepare your member engagement strategy for 2023? Begin planning your member engagement strategy by hitting on these five vital areas with your volunteers : 1. Learning program.

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MemberClicks

AUGUST 1, 2023

Marketing Plan – Your marketing plan outlines quarterly goals, metrics for success, and strategies and tactics for reaching your ideal member profile and generating revenue to accomplish your goals in Step 1. Recruit your board. Recruit your staff. Start recruiting members.

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Forj

APRIL 22, 2021

Pricing Strategy for Training Courses: Subscription vs. One-Time Fee. It’s especially important considering education is the short game; increasing membership through retention and recruitment is the end goal. Pricing Strategy for Training Courses: Subscription vs. One-Time-Fee. 5 eLearning Pricing Models for Your Courses.

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WBT Systems

JULY 31, 2018

Every association wants to recruit millennial members, but the cost of membership may exceed a millennial’s budget. Recruitment strategy: help millennials get jobs. In a recent Associations Now article , they referred to their strategy as “priming the pump.” Recruiting millennial members. Millennials need jobs.

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Reid All About it

JANUARY 22, 2021

WBT Systems suggests putting on your behavioral scientist hat if you want to recruit and engage volunteers while virtual fatigue is running rampant. They share ten strategies for motivating members to volunteer and mentally show up for meetings. The ROI of Words: How to Write Website Copy That Will Drive Member Renewal and Recruitment.

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Blue Sky eLearn

JULY 24, 2019

At Snowball Fundraising , we develop fundraising and event tools for nonprofit organizations, so we’ve seen firsthand how important it is to develop and fine-tune the right strategies when events have very specific goals. . Encourage current members to volunteer for events or try and recruit others for you.

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GrowthZone

JULY 19, 2022

Just about every chamber offers networking events, member promotions, business training, member-to-member discounts, etc. This strategy of duplicating what other chambers offer is safe because it doesn’t get you criticized or laughed at. There is a real problem in the chamber industry. It’s conformity.

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Associations Now

MARCH 26, 2019

Whether your association has a global presence or is looking to expand internationally, you’ll need a strategy to recruit, retain, and engage members who will likely have different needs and backgrounds than members in your home country. Have you had success recruiting international members? What strategies or tactics work best?

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MemberClicks

APRIL 19, 2024

One strategy commercial interests have employed for years is creating a unique value proposition. It could include potential discounts for attending conferences or conventions and even place a value on exclusive member content. Now member value propositions have been playing a more critical role for membership organizations.

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Reid All About it

JANUARY 11, 2019

The resulting report from this survey provides benchmarking data and insight into how more than 1,000 associations recruit, engage and retain members and certificants. TechSoup Tour: How to Access Donations, Discounts, and Resources. A+ Strategies for C-Suite Communications (Alexandria VA Brown Bag). Tue 1/15 at 2 p.m.

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MemberClicks

JUNE 11, 2021

Others love a good bargain, and they join a nonprofit for the discounts. Here are a few of our favorite strategies to make your benefits known and get people talking about them. And you have other members who crave choices and flexibility in their membership options. Wondering how you can communicate some of your incredible benefits?

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Higher Logic

AUGUST 15, 2017

Experienced volunteers may work with new recruits to help them learn the ropes, for example. You can also invite your top volunteers to strategy meetings with your board or executive team so they can help determine your association’s future priorities. Put your volunteers in charge of other people, projects, and even your association.

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Associations Now

MARCH 12, 2019

Many associations have experimented and found success with small-scale strategies that balance existing members’ needs with the recruitment potential of a free membership offer. It’s the month right before AWP’s annual conference when online registration comes at a discounted price to members. A pay-as-you-go member category.

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.orgSource

AUGUST 28, 2023

The term was coined in 1994 by Joel Kurtzman , who was the founding editor-in-chief of Strategy+Business magazine and editor of the Harvard Business Review. She also makes an important point about the shift in persuasive strategies away from the aggressive sales pitch and toward a more genuine and personalized approach.

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Membership Marketing

JUNE 5, 2012

Seven Levers to Increase Membership Recruitment. Here are seven strategic levers or opportunities to explore in order to increase your new member recruitment efforts. If you have strong returns from your recruitment efforts, you probably are not reaching your full market potential. This is known as a market expansion strategy.

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Associations Now

OCTOBER 8, 2015

“The importance of fundraising staff and a well-known brand cannot be discounted. At the end of the day, FEP recommends three interconnected strategies that fundraising teams should deploy : Allocate budget increases to fundraising categories, according to perceived need. Smaller organizations can be successful but it is tougher.”

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WBT Systems

JULY 24, 2018

Associations want to know how their membership recruitment, retention, and marketing tactics compare to others so they can improve member growth and engagement. The most effective recruitment techniques, in order: Word-of-mouth recommendations. Another pointed to their new Young Professionals discount on membership dues.

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Associations Now

OCTOBER 15, 2019

Many associations have experimented and found success with small-scale strategies that balance existing members’ needs with the recruitment potential of a free membership offer. It’s the month right before AWP’s annual conference when online registration comes at a discounted price to members. A pay-as-you-go member category.

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Potomac Core

APRIL 20, 2015

And special discounts bring them in the front door this year and out the back door next year. Business Strategy Conversations. Instead, it’s all about developing solutions that improve market and growth positioning, boosting operating performance, and recruiting and maintaining high performing talent. Long Term Positioning.

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Achieve

AUGUST 18, 2020

However, now is the perfect time to try new strategies to keep your donors engaged while raising support for your mission. Audiences are eager to continue supporting the causes they love in new ways, and virtual fundraising technology has made it easier than ever to update your strategies. Review your toolkit and virtual strategies.

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Association Freak

MAY 21, 2022

Examples of hugely successful on-demand-type services include discounts, travel, insurance, content, and others. In short, the paradigm of membership, in general, is less appealing because it is less well-aligned to the daily experiences and ensuing preferences of today’s consumers, especially those who are younger. On-demand discounts.

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Associations Now

SEPTEMBER 4, 2018

Young professional members are the future of any organization—but recruiting and cultivating that membership base can be challenging when you don’t understand their needs. The result is marketing and recruiting tactics that stereotype—and then turn off—the targeted group. Also: hosting sustainable events.

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Associations Now

SEPTEMBER 18, 2018

The Entomological Society of America recently undertook this kind of exercise to reconfigure its engagement and retention strategy for young members. To move its engagement and retention strategy forward, ESA created a “lifecycle” membership model. I think giving them this data will help them to better understand the membership.”.

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Aaron Wolowiec

JULY 22, 2014

I also love my World Market membership because, well, I enjoy the wine discounts. An unprecedented 865 associations responded to the survey, reporting on things such as membership recruitment and renewal, social media usage and marketing budgets. I love my Barnes and Noble membership.

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Fonteva

FEBRUARY 9, 2021

Providing members value through online courses is not only an effective recruitment tool but can also increase retention rates for your association. To jump-start your online course registration offer discounts or early-bird signups to your most active association members. Consider creating different discount codes for member tiers.

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Associations Now

APRIL 20, 2016

Conventional wisdom also says young people are difficult to recruit and retain as members. ” While AYA’s tangible membership benefits are still thin, Brown says he hopes to introduce a range of discounts for products and services of particular interest to young people. But Ben Brown is going to try, anyway.

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Membership Marketing

JANUARY 10, 2019

For example, in a study published in the March 2016 issue of the Harvard Business Review, Winning Back Lost Customers , data was gathered from winback efforts for telecom customers and showed that firms are better off shifting more time and money to getting former customers to come back than relying solely on new customer recruitment efforts.

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