Higher Logic

NOVEMBER 21, 2018

Adobe’s recent study about email marketing revealed more about these reactions to personalization. In Adobe’s survey, e mployees said that the most annoying thing when receiving an email offer from a marketer was: “An offer that makes it clear that the marketer’s data about me is wrong” (22%). But first….

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Higher Logic

FEBRUARY 7, 2019

Can we talk about how glamorous the life of a marketer is for a moment? …I While the role of a marketer can be incredibly interesting and rewarding, it doesn’t come without challenges. You’re not alone, you hardworking marketer, you! As HL Marketing Specialist Amie Perrott put it: “ The staying up-to-date battle is real.

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Marketing Video Resources Content 149

Associations Now

MAY 28, 2014

Does your email marketing need a boost? A new report highlights some of the latest email trends and insights. Before you send out your next marketing email, you may want to make it as short and sweet as possible. What email marketing trends have you seen lately? One takeaway: Brevity rules.

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Email Marketing Marketing Survey Report 40

Higher Logic

AUGUST 23, 2018

It’s a valid fear – as marketing automation adoption increases, many seasoned marketers are wondering if they’re automating themselves out of a job. When you use marketing automation, you can improve all these scenarios, saving time on the manual tasks. What is your strategic plan for growing your marketing automation use?

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Marketing Content Tools Team 120

Higher Logic

JUNE 26, 2020

Professionals Australia used Communications, a sophisticated email marketing automation solution , to look comprehensively at their audience’s behavior and set up automated, responsive email workflows based on that data. Download the Ultimate Guide to Marketing Automation to see how this could work for your association.

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Recruiting Recruitment Email Marketing Communications 156

Association Briefings

FEBRUARY 10, 2021

Data-driven email marketing is not only about using the data an association already has about its members, but also about the data it can collect through member interactions and engagements, ultimately predicting future behaviors. In fact, , 81% of marketers say that implementing a data-driven email strategy can be complicated.

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eBook Strategy Email Marketing Marketing 52

Nimble AMS

MARCH 30, 2023

An AMS assists in data management and reporting, optimizing sales and marketing efforts, and streamlining member payments and e-commerce initiatives. Predict which member benefits will increase membership and highlight those benefits in automated email marketing campaigns. Increase efficiency.

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Software Member Experience Technology Certificate 138

Membersuite

FEBRUARY 17, 2022

If you align member and market needs with your mission, you’ll discover plenty of overlap where you can offer revenue-generating solutions. You have a larger non-member market you can cultivate and tap into. You have a larger non-member market you can cultivate and tap into. Education licensing. Offer a customization option.

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Revenue Certificate eBook Education 135

Association Success

NOVEMBER 5, 2020

But did you know that research shows automated emails get 119% higher click rates than emails that aren’t part of your automation workflow? Analysis done by Campaign Monitor , an email marketing automation software, found that following up with email positively impacts event registrations.

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How To Analysis Email Marketing Conference 178

Association Success

SEPTEMBER 23, 2020

Inbound marketing might seem intimidating at first. But the good news is that you can kick off your inbound marketing journey without creating new content from scratch. . A one-pager is a classic marketing tool that your association almost certainly uses already. Create a downloadable resource.

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Content How To Newsletter eBook 78

EventMobi: Association Events

OCTOBER 19, 2023

We’ve got you covered with membership drive examples, marketing tips, and the event tech to make it all a breeze. No matter which membership drive ideas you lead with, a huge part of these campaigns comes down to marketing! Step 7: Market, market, market! What is a Membership Drive?

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How To Discount Social Media Software 130

Aptify

DECEMBER 6, 2017

One of the most important players in your association marketing plan doesn’t have a place in the org chart, doesn’t have an office, and doesn’t even get vacation time. You take this player for granted as long as they assist your marketing efforts. Does it support your association marketing plan in a 21st century way?

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Marketing Software Content Process 56

Nimble AMS

JUNE 27, 2022

Associations are looking for innovative association management software (AMS) like email marketing, content management systems, e-commerce platforms, job boards, and learning solutions to transform MX. . Download now. Here are the top five member priorities to get you started: . Code of ethics.

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Leadership FAQ Member Engagement Social Media 118

Membersuite

OCTOBER 21, 2022

If, for example, in the coming months or years, your association collects additional member engagement data, virtual attendee data, email marketing data, or online learner data, the data warehouse will be able to handle its storage and analytics. Drive Revenue and Provide a Major Competitive Advantage.

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Analysis eBook Software Report 142

WBT Systems

DECEMBER 5, 2017

Over the last few years, inbound marketing has become a key component of association marketing strategy. With inbound marketing, associations leverage content and online behavior tracking to develop and deepen relationships with prospective members and customers. AMS with souped-up CRM functionality.

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LMS System Survey Email Marketing 150

Association Success

NOVEMBER 17, 2020

Unless your association adopts modern digital marketing tactics, you’ll risk being lost in the shuffle. . Craft an engaging email newsletter. Email marketing is one of the most engaging forms of content your association can publish. Bloggers publish at least 70 million posts each month — and that’s just on WordPress.

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Content Newsletter Sample Video 148

Higher Logic

MARCH 12, 2019

Picture this: Last month, your marketing department sent five emails to members promoting your annual event, while your membership department called members three times about the event. On top of this, your events team sent out two reminder emails. This will look different depending on what tools you’re currently using.

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Communications eBook Tools Team 174

Higher Logic

DECEMBER 13, 2018

Getting through the spam filter is a big factor in improving your email deliverability. As an email marketer, deliverability is foundational. We put together the Ultimate Guide to Marketing Automation , filled with more tips you can use to perfect your email strategy. Download your copy below!

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Email Marketing Content Tips Marketing 217

Aaron Wolowiec

SEPTEMBER 29, 2015

The five steps: email marketing; website; publications; social media; and venue signage. Email marketing. Email is an effective way to reach a large group of people, and with email, you can provide event participants with directions about how to use the app. Publications. Venue signage.

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Social Media Email Marketing Tips Communications 100

Membership Marketing

MARCH 12, 2014

Do you need some fresh ideas on how to improve your marketing? Then take a look at a new booklet just published by Marketing General Incorporated, 100 Super Marketing Hints. It is a free download. The Membership Marketing Blog is written by Tony Rossell, Senior Vice President of Marketing General, Inc.

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Association Briefings

DECEMBER 19, 2020

The smart use of data can have a profound impact on all sectors of an association - membership, marketing, communications, meetings, education, and advocacy. Creating these member experiences is one of the most complex challenges an association’s marketing team faces today. Member data is the most valuable asset of any association.

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Marketing eBook millennials Cost 52

Association Success

OCTOBER 8, 2020

From social media to email marketing, webinars to live streaming, technology has created countless ways to connect with your audience. Download it now. By getting comfortable with the unknown, your association will be more prepared to adapt to whatever the future holds. . Leverage technology to reach a wider audience .

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Association Success

NOVEMBER 10, 2020

If you’re feeling stuck, read on for inspiration you can use for seven key marketing channels. Effective social media marketing will spark conversation not just among your followers, but within your industry. Essential email newsletters. Email marketing is one of the most effective digital marketing channels available.

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Content Social Media Newsletter Video 134

Higher Logic

MAY 29, 2020

Their discussions, the resources they download, and the feedback they give you are all crucial to building your member personas. Download our eBook, Maximize Association Value with Engagement , for the full list of ways a community builds your association’s member acquisition and member engagement efforts.

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Social Media Tools Member Engagement Revenue 254

GrowthZone

APRIL 23, 2020

Ubersuggest : Free plan for Neil Patel’s Ubersuggest, to generate keywords for content marketing strategy and production. DOWNLOAD] 4, free, white-labeled articles you can send. SALES AND MARKETING. Benchmark : Free trial of email marketing solution. Chamaileon.io : Free plan for email design editor tool.

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Resources Software Video Class 158

Higher Logic

DECEMBER 19, 2019

Liz Palm | Marketing Director, Protech Associates. If you’re automating your email marketing communications, you’re using AI. By building it into our tools, like marketing automation , for example. Download the 4-step guide on creating and leveraging personas: Persona Development for Association Marketers resource.

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Tips Tools System Technology 156

GrowthZone

JUNE 27, 2017

Because welcome emails occur at an early stage in the member relationship before email fatigue sets in, you have a great opportunity to make a positive impression. Statistically, your Welcome Email is the most important message for a. Download the Welcome Email Checklist. A ‘no-reply’ email address is not okay.

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Tips Social Media Email Marketing Strategy 89

Association Success

SEPTEMBER 22, 2020

As a first step, be sure to collect subscribers’ names along with their email addresses. Most email marketing software will allow you to easily program their first names into the subject line or greeting. Download it now. Newsletters provide a key opportunity to personalize content for your audience.

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Content How To Newsletter Social Media 78

Nimble AMS

MARCH 20, 2018

From email marketing to volunteer management, the Salesforce AppExchange offers more than 3,500 applications for associations to advance their mission. Click here to download “Future Forward AMS.” The primary drivers are these: Performance, scalability and security. Ecosystem and Extensibility. Innovation.

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Software Association Management eBook Innovation 78

GrowthZone

MARCH 13, 2021

This article will help you compare and evaluate the best association management software currently on the market. . Support: Full support, including phone, chat, email, support wiki, webinar, and on-demand video. Upgrades: Website Builder, Marketing Automation, Sales Funnel, and Continuing Education modules. Monthly pricing.

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Software Association Management Price Membership Management 148

Optimist Consulting

MARCH 26, 2014

It was a really informative read; I encourage you to download a copy. Interestingly, 70% of respondents offer special interest group or segmented emails, so it is a case of the web catching up with email marketing. To download a free copy of the report please visit the MemberWise site.

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Report Social Media Email Marketing Maine 100

Disciple Media

FEBRUARY 6, 2024

In this blog, we will guide you through the process of building a membership site, from deciding whether it is the right fit for you and your business, to selecting the right platform, all the way through to launching and marketing your membership. This allows for more personalized content and marketing strategies.

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How To Price Analysis Content 36

Optimist Consulting

MARCH 30, 2017

Email marketing is well ingrained in 93% of membership organisations and associations with 70% creating email content that can be displayed on multiple devices. You can download the report for free. What are your priorities for 2017?

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Report Social Media Member Engagement System 100

Associations Now

OCTOBER 11, 2019

Email marketing is an incredibly effective way to reach your audience —that is, if anyone’s listening. If you need to grow your organization’s email list, there are several think-outside-the-box strategies to implement, says Sean Kosofsky on the Wild Apricot blog. Also: Fun ideas to boost member engagement.

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Email Marketing Tips Content Video 64

GrowthZone

NOVEMBER 23, 2020

Marketing automation. Email marketing. Email marketing. Email marketing. Campaigns and email marketing. Online payment processing. Mobile credit card processing. Fundraising. Online store/e-commerce. Sponsorship management. Digital advertising. Online donations/contributions. Member app.

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MemberClicks

NOVEMBER 16, 2021

While email has been around for decades, it’s still one of the most effective communication channels, even compared to new technologies (we’re looking at you, social media). As of 2019, email marketing boasted a 4,200% return on investment —or $42 in returns for every $1 spent. It also offered a 15.22% conversion rate in 2021.

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Newsletter Tips eBook Content 52

MemberClicks

NOVEMBER 16, 2021

While email has been around for decades, it’s still one of the most effective communication channels, even compared to new technologies (we’re looking at you, social media). As of 2019, email marketing boasted a 4,200% return on investment —or $42 in returns for every $1 spent. It also offered a 15.22% conversion rate in 2021.

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Newsletter Tips eBook Content 52