Higher Logic

OCTOBER 18, 2018

Email is an important component of any modern marketing strategy. But, email marketing on its own can only do so much. Trying to look at your members’ engagement using email marketing is like seeing the world without glasses. You most likely use email marketing to 1) communicate with your members, and 2) engage your members.

Email Marketing 159

Email Marketing Marketing Social Media Video 159

WBT Systems

FEBRUARY 27, 2018

But, informational or educational content is another story—and that’s why content marketing is the best marketing strategy for educational programs. Why content marketing is effective. The best kind of marketing is content marketing because it helps you develop a relationship with your readers.

Content 150

Content Marketing Education Course 150

WBT Systems

JULY 11, 2017

When digital entrepreneurs—those who make their living selling online products and services—see a need in their market, they design a revenue-generating online course to meet that need. They also use online course marketing tactics that help them become millionaires in the process. Develop a content marketing funnel.

Course 186

Course Marketing eBook Content 186

Nexus Marketing

AUGUST 25, 2023

Email content and strategy development from Nexus Marketing can help you expand your reach and maximize the value of the leads generated by your website. Example Nexus email stream Why are we offering email services? Email remains a highly effective marketing channel, even in the age of social media. How does the process work?

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Content Strategy Marketing Social Media 52

Higher Logic

JULY 12, 2018

In the survey we did for our recent State of Marketing Automation: Association Benchmark Report , we asked associations what additional marketing automation features they’re using. Without these features, it’s difficult to make your marketing automation campaigns shine. Web tracking.

Marketing 205

Marketing Social Media Survey Tools 205

Higher Logic

NOVEMBER 14, 2018

An AMS is a treasure trove of valuable data, so we often think: why not grab everything we can for our marketing campaigns? How do we know which AMS data points will be the most useful and effective to tap for our marketing campaigns? For example, let’s compare the following two emails. Example 1 , Example 2.

Marketing 197

Marketing Illinois Florida Content 197

Membership Marketing

MARCH 19, 2024

The book serves as a great way to refresh and inspire your membership marketing efforts. The book includes numerous real-world examples along with practical insights. The book includes numerous real-world examples along with practical insights. You can download a copy of the audiobook using this link.

Recruiting 59

Recruiting Recruitment Examples Innovation 59

Higher Logic

NOVEMBER 21, 2018

Adobe’s recent study about email marketing revealed more about these reactions to personalization. In Adobe’s survey, e mployees said that the most annoying thing when receiving an email offer from a marketer was: “An offer that makes it clear that the marketer’s data about me is wrong” (22%). But first…. Let’s explore this.

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Marketing Guidelines Software Email Marketing 149

Higher Logic

JULY 27, 2017

According to a recent study by Leader Networks , most associations – 83 percent – are aligning their products and services to market needs so they meet members’ expectations and stay relevant. Many associations, however, don’t need to invest large amounts of time and money into market research to find out what members want.

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Content Marketing How To Library 136

Association Analytics

FEBRUARY 20, 2024

Signing up for a membership is not something today’s professionals shy away from, so it’s critical for today’s associations to discover how to get in front of their target market and successfully communicate their value. One example of thought leadership is this blog! K eep an eye on what leads to conversion.

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Strategy Social Media Discount Newsletter 169

Higher Logic

NOVEMBER 27, 2018

That being said, it’s time to take a closer look at your marketing automation strategy to see if you’re making any of these common mistakes. But a great strategy needs to be the foundation of your marketing automation campaigns. Our tip : Try out our marketing automation campaigns worksheet for some help with developing goals.

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Marketing How To Email Marketing Tips 196

Higher Logic

MAY 30, 2018

But, taking a few minutes to sit down and truly understand each one can benefit the marketer. They’re friendlier than they seem, and you’re likely going to be hearing a lot more about them in the marketing world. What’s the difference between marketing automation and AI? The marketer creates the rules controlling the automation.

Marketing 114

Marketing eBook System Content 114

Association Analytics

SEPTEMBER 27, 2023

Below are five convincing points you can present when making your case, each paired with relatable examples to drive the point home. Let’s take member retention as an example. Download our free benefit analysis template and watch a short video that explains how to complete it.

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Analysis Revenue System Learning Management System 169

EventMobi: Association Events

MAY 1, 2024

But with so many different vendors on the market, trying to make sense of all your options is often overwhelming. Download the Event Technology Buyer’s Guide for Associations now. For example, can the platform help you drive member engagement by offering a persistent home for networking and learning? Get the Guide 1.

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Technology How To Case Study Price 264

EventMobi: Association Events

OCTOBER 19, 2023

We’ve got you covered with membership drive examples, marketing tips, and the event tech to make it all a breeze. No matter which membership drive ideas you lead with, a huge part of these campaigns comes down to marketing! Step 7: Market, market, market! What is a Membership Drive?

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How To Discount Social Media Software 130

Higher Logic

MAY 19, 2016

Could your marketing department benefit from your organization’s community? It doesn’t matter what your community is for or why your organization decided to establish one -- it can be a powerful tool for your marketing department. Your most dedicated members or customers are also some of your greatest marketing allies.

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Team Marketing Newsletter eBook 136

Nimble AMS

DECEMBER 18, 2023

I s your association in the market for new software ? For example, perhaps you wish to map your membership processes. For example, if you plan on mapping your membership process, you should interview your membership team about the intricacies of the process. Download now

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Process Software Tips Analysis 135

Achieve

AUGUST 18, 2023

It’s no secret that effective marketing helps maximize the fundraising potential of your nonprofit’s events. For events that have a high fundraising potential to start, such as live auctions, being strategic in your marketing efforts can lead to significant revenue generation. Let’s get started!

Marketing 52

Marketing Video Social Media Revenue 52

CMA Solutions

JULY 21, 2022

Welcome to email marketing. Email marketing has the highest penetration rate than any other marketing channel. There are three important components of every email marketing campaign that you should re-examine to find better results. Email marketing begins and ends with subject lines. According to Statista, 333.2

Email Marketing 52

Email Marketing Marketing New Jersey Pennsylvania 52

Nimble AMS

NOVEMBER 21, 2022

For example, #YourAssociationNameGivingTuesday or #GivingTuesdayEducators. Use tangible marketing materials. To increase the excitement for your GivingTuesday campaign consider creating physical marketing materials like posters, signs, door hangers, or mailers. Download now. Post on social media.

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Social Media United States Tips Member Engagement 128

Higher Logic

MAY 29, 2020

Here are five examples of priorities you might find in your association’s strategic plan, along with key points for how community helps. Their discussions, the resources they download, and the feedback they give you are all crucial to building your member personas. Example: “X platform is cheap/free. Objection 1: Price.

Social Media 254

Social Media Tools Member Engagement Revenue 254

CMA Solutions

AUGUST 31, 2022

And that’s the short answer about why video marketing is quickly becoming the norm for businesses. A compelling video marketing strategy brings your brand to life because it captures and presents people as they are. A compelling video marketing strategy brings your brand to life because it captures and presents people as they are.

Video 52

Video Marketing Strategy New Jersey 52

Association Success

SEPTEMBER 7, 2020

While publishing and education have been digitized, marketing and communications shifted to the Internet, and sponsor goods evolved from products into services, many sponsor packages still focus on age-old event logo placements and branded activities. Our white paper provides examples of these marginal-value benefits include: Logo Placements.

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Conference Sample Revenue Social Media 150

Membersuite

FEBRUARY 17, 2022

If you align member and market needs with your mission, you’ll discover plenty of overlap where you can offer revenue-generating solutions. You have a larger non-member market you can cultivate and tap into. You have a larger non-member market you can cultivate and tap into. Education licensing. Offer a customization option.

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Revenue Certificate eBook Education 135

Association Analytics

NOVEMBER 16, 2021

For example, a report is the weekly number of new members who joined your association. Some examples to consider: What are the main drivers of member retention? For example, if 80% of your data is good quality, you can still identify insightful trends with analytics. Consider separate marketing by region where your members live.

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How To Report Examples Tips 169

Association Success

SEPTEMBER 23, 2020

Inbound marketing might seem intimidating at first. But the good news is that you can kick off your inbound marketing journey without creating new content from scratch. . A one-pager is a classic marketing tool that your association almost certainly uses already. Create a downloadable resource.

Content 78

Content How To Newsletter eBook 78

Higher Logic

JUNE 26, 2020

Professionals Australia used Communications, a sophisticated email marketing automation solution , to look comprehensively at their audience’s behavior and set up automated, responsive email workflows based on that data. Download the Ultimate Guide to Marketing Automation to see how this could work for your association.

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Recruiting Recruitment Email Marketing Communications 156

Delcor

JANUARY 28, 2019

We all know that pop-ups can be annoying, intrusive, and even dangerous—but can pop-ups add value to your marketing strategy? Evidence suggests that they deserve a spot in your organization’s digital marketing tool kit. Marketers have successfully used pop-ups to improve : Blog subscriptions. Email opt-ins. Click-through rates.

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Strategy Marketing Content Guidelines 69

Higher Logic

JANUARY 24, 2019

But that’s only one piece of the puzzle: you also have finance software, marketing software, and event planning and management software. For example, prioritize using a native Salesforce app for event planning if you use Salesforce as your CRM. Download articles or other content. Easily renew membership.

Communications 209

Communications Software Member Engagement Event Planning 209

Achieve

MAY 18, 2021

For example, we’ve taken their fun and abstract post template and changed it to match our look. For example, “Motivation Monday” or “Fact Friday.”. When you’re ready to download your design, just click the download button and make sure to choose PNG to have the highest quality version for social media! It’s that simple!

Social Media 105

Social Media Florida Guidelines Examples 105

Aptify

DECEMBER 6, 2017

One of the most important players in your association marketing plan doesn’t have a place in the org chart, doesn’t have an office, and doesn’t even get vacation time. You take this player for granted as long as they assist your marketing efforts. Does it support your association marketing plan in a 21st century way?

Marketing 56

Marketing Software Content Process 56

Nimble AMS

MAY 5, 2023

Let’s look at my career, product marketing as an example. Product marketing is a career that has completely evolved and grown over the last decade. Until a few years ago, there was no association dedicated to product marketers. Download now

Strategy 127

Strategy Member Engagement Software Tips 127

Nimble AMS

APRIL 12, 2023

Here are a few examples of for-profit organizations: The Alliance: A group of 13 “associations” that began from a Slack group and are now the number one education platform for companies like Google, Amazon, and Microsoft. Consider following thought leaders in the industry to see what they are doing to build their personal brand.

Strategy 78

Strategy Member Engagement Software Tips 78

Nimble AMS

AUGUST 25, 2021

For example, if you read this blog at all, you’re probably familiar with the benefits of using Nimble AMS to manage your association. Download now. Here are a couple of examples: Association industry research – Community Brands conducts frequent industry research studies to stay ahead of trends that are impacting associations.

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Membership Management Software System Cost 123

Higher Logic

APRIL 25, 2019

Giving attendees access to an agenda through your mobile app prior to an event, such as an annual conference, can help drum up excitement and drive more people to download it. Get the buzz going in your online community by offering rewards to customers or members who download and use the app. Need examples? You’re in luck.

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Massachusetts Newsletter Social Media Conference 226

Aptify

JULY 1, 2021

Identify and research the different segments of your target membership market – for example, students, early career, mid-career, executives, and professionals in transition. For example, offer new members a special discount toward a future event, online learning, or webinar registration. Find co-marketing opportunities.

Recruiting 146

Recruiting Recruitment Social Media eBook 146

Association Success

NOVEMBER 5, 2020

Take, for example, the American College of Osteopathic Family Physicians. Analysis done by Campaign Monitor , an email marketing automation software, found that following up with email positively impacts event registrations. The pandemic has changed how associations fulfill their missions and serve their members.

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How To Analysis Email Marketing Conference 178