Higher Logic

NOVEMBER 12, 2019

The six add-on tech tools we’ll cover today will help you support a sustainable association growth strategy by showcasing membership value so that your current members and prospects have a strong understanding of the value of their dollar within your community. Read the full case study for more details on their strategy and results.

Tools 205

Tools Recruiting Recruitment Strategy 205

Freestone

FEBRUARY 21, 2024

If your organization hopes to reach more learners or successfully promote an upcoming event, it might be time to create a marketing plan. With a marketing plan, your organization can strategize how to grow your continuing education program, increase engagement, and attract more learners. Want to learn more about marketing plans?

Marketing 79

Marketing LMS Social Media Course 79

Nexus Marketing

MAY 31, 2024

Search engine optimization (SEO) isn’t just for big for-profit brands—any organization that depends on reaching online audiences to promote its programs, services, and products can benefit from an SEO strategy. SEO is built on straightforward technical and marketing concepts. Yes, that includes associations! Far from it.

Strategy 52

Strategy Content Marketing Process 52

Higher Logic

FEBRUARY 15, 2018

Modern marketing is complicated. But when you break down the components of a strong marketing program, it suddenly feels familiar and approachable. Still, there is an overwhelming amount of technology and techniques marketing teams need to sift through. Top 5 Tools for Your Marketer's Toolbox. Email Marketing.

Marketing 185

Marketing Technology Email Marketing Social Media 185

Nimble AMS

MAY 5, 2023

Recently, there has been a rise in for-profit organizations building “community” as part of their business strategy. Let’s look at my career, product marketing as an example. Product marketing is a career that has completely evolved and grown over the last decade. Download now Read our blog for tips to get started.

Strategy 126

Strategy Member Engagement Software Tips 126

Higher Logic

OCTOBER 18, 2018

Email is an important component of any modern marketing strategy. But, email marketing on its own can only do so much. Trying to look at your members’ engagement using email marketing is like seeing the world without glasses. Marketing Automation Gets RESULTS. What it does, it does…fine. It’s limited, though.

Email Marketing 159

Email Marketing Marketing Social Media Video 159

WBT Systems

FEBRUARY 27, 2018

But, informational or educational content is another story—and that’s why content marketing is the best marketing strategy for educational programs. Why content marketing is effective. The best kind of marketing is content marketing because it helps you develop a relationship with your readers.

Content 150

Content Marketing Education Course 150

CMA Solutions

AUGUST 31, 2022

And that’s the short answer about why video marketing is quickly becoming the norm for businesses. A compelling video marketing strategy brings your brand to life because it captures and presents people as they are. Video marketing is a shot of adrenaline to any integrated digital marketing campaign. Take a look.

Video 52

Video Marketing Strategy New Jersey 52

Higher Logic

NOVEMBER 21, 2017

In the digital landscape of 2017, online communities continue to make headway in the association market. Combined with marketing automation, your community can not only help you gather insights, it can further business goals, improve the member experience, and move leads through your funnel more effectively.

Marketing 198

Marketing eBook Content System 198

Nimble AMS

APRIL 12, 2023

Recently, there has been a rise in for-profit organizations building “community” as part of their business strategy. 4 best practice strategies to keep up with the for-profit competition Now more than ever, it’s vital your association sh are s the value of your membership. Download now Read our blog for tips to get started.

Strategy 78

Strategy Member Engagement Software Tips 78

Higher Logic

AUGUST 2, 2018

Turns out, it’s not Big Brother spying on you – it’s just marketing automation at work. An abandoned cart campaign is a perfect example of how marketing automation can be used to create a great user experience. And it’s left traditional email marketing tactics in the dust. This situation is ideal for those being marketed to.

Marketing 184

Marketing Software Member Experience Email Marketing 184

Membership Marketing

JULY 29, 2015

Once again, I am pleased to share the just released 2015 Membership Marketing Benchmarking Report with you. This is the seventh consecutive year that Marketing General Incorporated (MGI) has produced this research which explores the membership marketing initiatives and outcomes of 914 participating associations.

Report 40

Report Marketing Social Media Leadership 40

Higher Logic

JULY 12, 2018

In the survey we did for our recent State of Marketing Automation: Association Benchmark Report , we asked associations what additional marketing automation features they’re using. Without these features, it’s difficult to make your marketing automation campaigns shine. Web tracking.

Marketing 205

Marketing Social Media Survey Tools 205

Delcor

JANUARY 28, 2019

We all know that pop-ups can be annoying, intrusive, and even dangerous—but can pop-ups add value to your marketing strategy? Evidence suggests that they deserve a spot in your organization’s digital marketing tool kit. Marketers have successfully used pop-ups to improve : Blog subscriptions. Email opt-ins. Conversions.

Strategy 69

Strategy Marketing Content Guidelines 69

Higher Logic

NOVEMBER 14, 2018

An AMS is a treasure trove of valuable data, so we often think: why not grab everything we can for our marketing campaigns? How do we know which AMS data points will be the most useful and effective to tap for our marketing campaigns? Keep It Simple with Strategy. Here are some ideas to get you started. First Name.

Marketing 197

Marketing Illinois Florida Content 197

WBT Systems

JULY 11, 2017

When digital entrepreneurs—those who make their living selling online products and services—see a need in their market, they design a revenue-generating online course to meet that need. They also use online course marketing tactics that help them become millionaires in the process. Develop a content marketing funnel.

Course 186

Course Marketing eBook Content 186

Higher Logic

FEBRUARY 7, 2019

Can we talk about how glamorous the life of a marketer is for a moment? …I While the role of a marketer can be incredibly interesting and rewarding, it doesn’t come without challenges. You’re not alone, you hardworking marketer, you! As HL Marketing Specialist Amie Perrott put it: “ The staying up-to-date battle is real.

Marketing 149

Marketing Video Resources Content 149

Higher Logic

NOVEMBER 21, 2018

Adobe’s recent study about email marketing revealed more about these reactions to personalization. In Adobe’s survey, e mployees said that the most annoying thing when receiving an email offer from a marketer was: “An offer that makes it clear that the marketer’s data about me is wrong” (22%). But first…. Let’s explore this.

Marketing 149

Marketing Guidelines Software Email Marketing 149

GrowthZone

DECEMBER 6, 2018

When it comes to association marketing, differentiation is key. Identifying what makes your brand unique is critical to a successful strategy. The GrowthZone Marketing Toolkit is a collection of three critical resources developed specifically for association professionals. Get the Association Marketing Toolkit.

Resources 96

Resources Marketing Analysis Tips 96

Higher Logic

NOVEMBER 27, 2018

That being said, it’s time to take a closer look at your marketing automation strategy to see if you’re making any of these common mistakes. But a great strategy needs to be the foundation of your marketing automation campaigns. You don’t need to have a “go big or go home” mentality to do well with marketing automation.

Marketing 196

Marketing How To Email Marketing Tips 196

Higher Logic

JUNE 28, 2018

Higher Logic recently released our 2018 State of Marketing Automation: Association Benchmark Report. We asked about all sorts of things, like how they used marketing automation and what their goals and successes were. Do your low vanity metrics mean marketing automation isn’t working for you? That’s where you should improve.

Marketing 149

Marketing Email Marketing Content Software 149

Thanks For Playing

DECEMBER 4, 2012

Yesterday, Kristina Twigg ( Water Environment Federation ), Lauren Wolfe ( Higher Logic ), and I presented on marketing your private online community at the Higher Logic Users' Group Super Forum. Have a solid strategy for roll out (and K.I.S.S.). Use QRC for easy app download. Do at least ONE mailing (maybe a postcard?)

Marketing 150

Marketing Tips Communications Conference 150

Membership Marketing

MARCH 19, 2024

The book serves as a great way to refresh and inspire your membership marketing efforts. You can download a copy of the audiobook using this link. The Membership Marketing Blog is written by Tony Rossell, Senior Vice President of Marketing General, Inc. It is filled with his practical guidance.

Recruiting 59

Recruiting Recruitment Examples Innovation 59

Association Success

OCTOBER 13, 2020

But devoting energy to content production without a clear strategy can incur heavy costs with underwhelming benefits. Establishing an effective content strategy doesn’t have to be hard. Any content strategy can be boiled down to four essential components: identifying the content’s purpose, format, audience and potential for engagement.

Products 78

Products Content Strategy Social Media 78

Higher Logic

AUGUST 23, 2018

It’s a valid fear – as marketing automation adoption increases, many seasoned marketers are wondering if they’re automating themselves out of a job. When you use marketing automation, you can improve all these scenarios, saving time on the manual tasks. What is your strategic plan for growing your marketing automation use?

Marketing 120

Marketing Content Tools Team 120

Expo Logic

FEBRUARY 27, 2020

But an event app is only as good as the number of attendees that download it. Here are the ten best ways you can maximize value and increase download numbers. We’ve outlined the first few strategies right here. We’ve outlined the first few strategies right here. Download the full guide to receive all ten for free.

Social Media 36

Social Media Tools Communications Conference 36

Association Briefings

FEBRUARY 10, 2021

Data-driven email marketing is not only about using the data an association already has about its members, but also about the data it can collect through member interactions and engagements, ultimately predicting future behaviors. In fact, , 81% of marketers say that implementing a data-driven email strategy can be complicated.

eBook 52

eBook Strategy Email Marketing Marketing 52

Reid All About it

SEPTEMBER 1, 2023

Gen Z marketing. They describe nine strategies for marketing membership to Gen Z. MGI’s 2023 Membership Marketing Benchmarking Report is ready for download. Sticking with MGI for a moment, Tony Rossell explains how MGI survey participants made a successful case for increasing their membership marketing budgets.

Revenue 230

Revenue Survey Education Strategy 230

Achieve

AUGUST 18, 2023

It’s no secret that effective marketing helps maximize the fundraising potential of your nonprofit’s events. For events that have a high fundraising potential to start, such as live auctions, being strategic in your marketing efforts can lead to significant revenue generation. Let’s get started!

Marketing 52

Marketing Video Social Media Revenue 52

Association Success

OCTOBER 27, 2020

MORE: 4 trends to adopt for an effective member strategy. Freemium content can refresh your marketing materials. Yet traditional marketing tends to do a lot of telling. . Print ads, direct mail and other traditional marketing pushes out static messages, sometimes obscuring the lived reality behind the message.

Content 107

Content Strategy Library Newsletter 107

Higher Logic

MAY 19, 2016

Could your marketing department benefit from your organization’s community? It doesn’t matter what your community is for or why your organization decided to establish one -- it can be a powerful tool for your marketing department. Your most dedicated members or customers are also some of your greatest marketing allies.

Team 136

Team Marketing Newsletter eBook 136

AvidXchange: Association Management

MAY 30, 2023

With changes in the housing market and higher interest rates, the community association management industry is battling rising costs of business. Community association management companies are under pressure to do more with less and reduce expenses as budgets get tighter in a challenging yet competitive labor market. That’s the key.”

Association Management 130

Association Management Tools Technology Industry 130

Nimble AMS

SEPTEMBER 8, 2022

In the Salesforce State of Marketing report, 84% of marketers surveyed said customer expectations were changing their digital strategies. . Marketing Cloud. With Marketing Cloud, staff can leverage AI to anticipate member behavior and provide a personalized experience. Download now. Salesforce Einstein.

Organization 120

Organization Massachusetts Revenue Survey 120

Membership Marketing

JUNE 4, 2013

It is my pleasure to announce the release of the 2013 Membership Marketing Benchmarking Report. With site registration, a free download of the report is available using this link. Please download your copy of the report now and let me know what you think. For more information, contact Tony at Tony@MarketingGeneral.com.

Report 40

Report Marketing Survey Recruiting 40

Higher Logic

JANUARY 24, 2019

Data-driven and unified communication strategies are the best way to ensure you and your members get the most out of your program. There are a few essential elements to consider as you develop smarter communication strategies for your membership program. This is the place where all your member information is stored.

Communications 209

Communications Software Member Engagement Event Planning 209

Nimble AMS

NOVEMBER 21, 2022

Deciding on a social media strategy before the event will help you appropriately prime your member donors for your fundraising campaign. Use tangible marketing materials. To increase the excitement for your GivingTuesday campaign consider creating physical marketing materials like posters, signs, door hangers, or mailers.

Social Media 127

Social Media United States Tips Member Engagement 127