Spark Consulting
SEPTEMBER 16, 2014
'One of the most important principles in creating successful multi-channel communications is to match your channel to your audience and your purpose. Are you sharing information about something that’s open to the public? Use public channels like Facebook, Twitter, and unprotected areas of your website. Are you sharing information about something that’s for your members only?
Aaron Wolowiec
SEPTEMBER 16, 2014
'Just about everyone I know is addicted to Candy Crush. (Not me. I tried and was terrible.) And I have quite a few friends who thrive on becoming king of a location on FourSquare. Me? I get excited when I get a new badge on my hotels reward program and can share it on Facebook. Ah, Facebook. Its gamification genius has taken social media by storm. In fact, it seems companies of all sizes are joining the gamification bandwagon.
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Association Adviser
SEPTEMBER 16, 2014
'When we discuss knowing who our members are, we sometimes speak in nebulous terms, such as “We need to find out what’s best for our members” or “How can we better serve our. For more about this topic, click on the headline. Marketing & Communications member marketing member surveys.
Velvet Chainsaw
SEPTEMBER 16, 2014
'I’m a fan of technology. I’m usually an early adopter of the next shiny tech tool for individuals. And I typically try to understand if and how that tech tool may help organizations, learning and conferences. But, and it’s a big, big but: technology alone will not truly move your conference needle. Technology Isn’t Your Savior My email box is littered with announcements of the next great event technology.
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Association Adviser
SEPTEMBER 16, 2014
'For 75 years, the Institute of Food Technologists (IFT) has been unlocking the potential of the food science community and transforming scientific knowledge into innovative solutions throughout the. For more about this topic, click on the headline.
Association Universe brings together the best content for association members and organizers from the widest variety of industry thought leaders.
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Association Adviser
SEPTEMBER 16, 2014
'Most successful people encounter failure during their careers. The key is to learn from mistakes and move on! The post Five Lessons I’ve Learned the Hard Way appeared first on Association. For more about this topic, click on the headline.
Associations Now
SEPTEMBER 16, 2014
'Congratulations! You have a full suite of member benefits! Now, how are you spreading your membership message? One media association sets an example. What’s the benefit? New York Women in Communications, Inc. (NYWICI) has a strategy that indirectly fuels many of its membership benefits. It’s currently promoting a discussion on reasons to join the organization that compliments an event focused on content marketing.
Association Adviser
SEPTEMBER 16, 2014
'High performing associations are focusing on the engagement level of their members—not how many dues bills they send out. The post Weeding Out Members From Pretenders appeared first on Association. For more about this topic, click on the headline.
Associations Now
SEPTEMBER 16, 2014
'Working with the nonprofit A Woman’s Nation, the major hotel group hopes to solve an issue affecting its housekeepers: Too often, customers forget to tip. While the effort has gotten some praise, it’s also raised some questions. It’s a small gesture—just an envelope, really—but it could mean a lot for the person on the other side of the transaction.
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Events hold the power to create lasting impressions and meaningful connections. They are not only occasions for celebration but also valuable marketing opportunities. Event marketing has become an essential component of successful business strategies, enabling organizations to engage with their target audience and create memorable experiences. However, behind every successful event lies a well-thought-out marketing strategy.
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Association Adviser
SEPTEMBER 16, 2014
'Job growth and other economic indicators are improving every quarter, but have association membership levels followed suit? According to our recent unscientific poll of Association Adviser readers, For more about this topic, click on the headline. Did You Know?
SCD Group
SEPTEMBER 16, 2014
'5 Surprising Reasons Millennials Join and Stay with Your Association By Sarah Hill via Member Clicks How do you get more Millennials in your association? Sure, networking and community good are very important to this up-and-coming generation, too, but they have other reasons for signing up and some of them may surprise you! Outside Opinion: Millennials Frustrate HR Execs By Sean Bisceglia via Chicago Tribune This just in: New study on millennials.
Association Adviser
SEPTEMBER 16, 2014
'We’re curious if sources of income, such as events and professional training, are still the top revenue generators, or if other sources have taken on more importance for association income. What is. For more about this topic, click on the headline. Did You Know?
Associations Now
SEPTEMBER 16, 2014
'When Congress returned to the Hill from its summer recess earlier this month, a letter from several technology trade associations was waiting. Its message: Pass the USA Freedom Act. Late last week, Yahoo! made public the secret legal battle that it was engaged in with the U.S. government in 2008 over repeated requests for customer data. The internet giant refused to comply with the requests, but was ultimately compelled to do so under threat of a $250,000-per-day fine, according to unsealed leg
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Association Adviser
SEPTEMBER 16, 2014
'Restaurant marketing innovator Russ Klein takes over the helm of the 30,000-member American Marketing Association (AMA). The post Ferocious Competitor With a Friendly Smile appeared first on. For more about this topic, click on the headline.
Associations Now
SEPTEMBER 16, 2014
'Leadership lessons from the $2.5 billion sale of Minecraft ‘s parent company. Really. Also: a device that gives the tip jar a needed upgrade. For some people, success isn’t monetary or even due to notoriety. Sometimes, success means an opportunity to live on your own terms. Such is the story of Markus Persson, aka Notch, the developer of the massively popular world-building game Minecraft.
Associations Live
SEPTEMBER 16, 2014
'MSAE’s Membership Networking Group met to discuss Sheri Jacobs’ book “The Art of Membership”. We had an insightful discussion on the value of social influence and the importance of engagement. Top Takeaways : 1. Get rid of Early Bird deals. Price for events goes up every week. 2. The Orange Bow Tie. Recognize the engaged and committed members at events with something special. 3.
Associations Now
SEPTEMBER 16, 2014
'The Scotch Whisky Association is outlining some of the possible effects—largely to do with trade—that an independent Scotland could have on the industry. It’s just days before the planned vote on Scottish independence on September 18, and concerns are rising about the possible effects independence may have on the Scotch whisky industry. Currency and trade concerns appear to be top of mind for the Scotch Whisky Association, according to various news reports , as it is still uncertain what curren
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2024 Association Survey Results Report For the 10th year, association professionals across the U.S. and Canada provided a look at the inner workings of their organizations when they replied to GrowthZone’s annual survey. Read the 2024 survey results report to see how your association compares: Top Challenges Retention Rates Non-Renewal Reasons Automatic Renewals Reinstatement Strategies Member Engagement Changes & Strategies Why Members Join Non-Dues Revenue Sources Dues Increases, and more
Beth Kanter
SEPTEMBER 16, 2014
'Earlier this month I co-facilitated the “ Impact Leadership Track ” at the NTEN Leading Change Summit with John Kenyon, Elissa Perry, and Londell Jackson. Our track was one of three where participants could take a deep dive into a topic and learn from peers through dialogue. The event also included plenary speakers, including a provocative talk about storytelling with data from Alexandra Samuel.
Association Adviser
SEPTEMBER 16, 2014
'Death In the Digital Age: An Infographic R Hyde-Chambers Independent Family Funeral Service 3 Ways To Improve Your Health Through Purposeful Work Michael Lee Stallard SmartBlog on Leadership The. For more about this topic, click on the headline.
Associations Now
SEPTEMBER 16, 2014
'Two decades ago this week the videogame industry responded to a threat of federal regulation by launching a trade group and introducing its own voluntary MPAA-style ratings system for games. The solution worked. Here are the lessons you can take from the effort. The 1992 videogame Night Trap broke a lot of ground for the gaming industry, in good ways and questionable ones.
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