January, 2015

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Recruiting Members – Your Questions Answered

Wild Apricot

'During our recent Recruiting Members For Keeps webinar sessions, we had a number of questions from participants. Here are the questions and answers from presenter Trish Hudson.

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Association Fads, Trends and Signals: Your Questions Answered

YourMembership

Last week we kicked off our second season of YM’s monthly CAE Thought Leadership Webinar Series , with Shelly Alcorn, CAE presenting Fads, Trends and Signals: Three Keys to Successful Innovation for Associations. Shelly shared her ideas on tips and strategies to help associations take advantage of new technology and management techniques while avoiding the pitfalls of wasting time and resources stuck on the bleeding edge of costly and unproven products and services.

Survey 150
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Writing with Gusto

Reid All About it

'If you’re looking for me, check out my food blog, Grabbing the Gusto. I write several times a week over there. You can also find me online writing on the blogs of some of the best technology vendors in the association market, but I’m doing that undercover in collaboration with some of the best brains in the industry. I’m also helping them with case studies, white papers, tip sheets and articles.

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Good Leaders Know They are Role Models

Association Leaders

'NBA great and Basketball Hall of Famer Charles Barkley once famously said, “I am not a role model” I like Sir Charles and even can understand his point to a certain extent – I think he was trying to let parents and teachers know that they have daily interactions with children and should be their role models. Unfortunately, Charles was wrong and so are many leaders.

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How to Increase Membership Renewal

Dive deep into essential elements that drive member retention. Learn why members may hesitate to renew. Discover actionable techniques to encourage their return and foster lasting engagement. Uncover reasons members choose not to renew. Learn effective tactics to elevate member engagement and communication. Explore methods to encourage member renewal and active participation in your association Download now to take charge of your membership retention strategy!

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Recruit the Whole Person

Spark Consulting

'Last week, I was teaching the volunteer management course for ASAE’s Association Management Week with the smart and talented Andrea Rutledge (Executive Director of the National Architectural Accrediting Board), and she and I got chatting about membership recruitment. Andrea’s been a volunteer with ASAE’s research committee, which supports the work of the ASAE Foundation, and we specifically got talking about the Future of Membership project.

More Trending

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Quiet People, Event ROI & More

Wild Apricot

'This week’s link round-up is a mixed bag of expert insight, cautionary tales and practical tips. We explore everything from “getting more ROI” from a conference, to the importance of capturing emails and saying your thank-you’s.

Tips 238
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Identifying Association Trends – It’s About the Data

YourMembership

This month we’re focusing on trends and strategies for associations in 2015. We just released The Essential Guide to 2015 Association Management Trends , where we examine evolving technologies, changing member preferences and differences in generational values that pose management challenges for associations. It’s free to download, so be sure and get your copy today.

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How the CIPD communicated about its rebrand and got it right

Optimist Consulting

'A rebrand for a membership organisation can be an important part of a new strategic direction. It can revitalise the organisation and engage members and potential members. However, it can also raise questions in members’ minds – ‘What did that cost?’ and ‘Why do we need that?’, so it was good to see how the CIPD (Chartered Institute of Personnel and Development) approached it recently.

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20 Mantras Great Leaders Live By

Association Leaders

'I came across a great blog posting recently related to – you guessed it – Leadership. What a cool story this blogger has to tell about their grandfather and the 20 Mantras of Great Leaders he developed through a business and teaching career. Read the full post here. I think my three favorite (maybe the ones I connect best with) are: 1.

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How to Create a Winning Event Marketing Strategy

Events hold the power to create lasting impressions and meaningful connections. They are not only occasions for celebration but also valuable marketing opportunities. Event marketing has become an essential component of successful business strategies, enabling organizations to engage with their target audience and create memorable experiences. However, behind every successful event lies a well-thought-out marketing strategy.

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Farewell, Associations 101

Spark Consulting

'For the past two years, Spark, in partnership with Scott Oser Associates and Peach New Media , has sponsored the free Associations 101 monthly webinar series: “10 tips in 20 minutes” on a variety of topics, designed to provide a quick tactical overview of key issues in association management aimed at new – or new to the profession – association staff.

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5 Associations Rethink Volunteerism

Mariner

'Join a group of volunteer evangelists as we explore new solutions for association volunteering on an Association Trends. webinar series. Tom Hood, CEO, Maryland Association of CPAs , Debra BenAvram, CEO, A.S.P.E.N. , Rick Grimm, CEO for NIGP: The Institute for Public Procurement , and Laura Garrison-Brook, President & CEO, Engaging Communities Consulting provide a look at 5 association case studies ranging from total governance overhaul to ad-hoc volunteering to a simple board training make-ove

Maryland 173
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Membership Engagement, “Stickiness” and Stories

Wild Apricot

'This link round-up offers 5 posts with insight on: increasing the stickiness of your membership”, the importance of following your member’s “decision-making path”, member communications trends for 2015 and more.

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Refocusing on Jobs and Education in 2015

YourMembership

At the beginning of 2014 we started a conversation on the importance of a career center strategy for associations, especially in light of social networking giant LinkedIn’s aggressive efforts to become the leading online job board aggregator. The concern we saw wasn’t specifically that LinkedIn was moving into the job board space but more so about their overall strategy for creating higher levels of engagement with job seekers and employers.

Education 150
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The Ultimate Guide to Monetizing Customer Learning

Every decision that goes into your learning monetization strategy matters for your organization’s bottom line. Our research has shown a clear correlation between high program maturity (and ROI!) and choosing the right monetization strategy. This eBook contains clear, actionable ways to approach packaging and pricing models that will help your association grow revenue, improve profitability, and drive expansion into new markets.

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5 reasons why I loved the ICRS’s membership introduction webinar

Optimist Consulting

'Engaging potential members so they can find out about your organisation’s benefits is often a challenge. Once these potential members are engaged and know about the benefits many will go on to join, but how can you engage them initially? I recently joined a webinar organised by fairly new professional body the Institute of Corporate Responsibility and Sustainability (ICRS) which was designed to tell potential members all about the benefits of the organisation.

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Don’t Be an Idea Killer

Association Leaders

'Many times leaders are presented with ideas by their teammates. How they respond to these ideas separates the good leaders from the bad leaders. Think for a minute about how you responded the last time an idea was presented to you by one of your teammates. Did you keep a positive look on your face or a negative one? Were you enthusiastic or dejected?

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Retention is a Relationship

Spark Consulting

'And you can’t claim to have a relationship with people you don’t know. This topic has come up frequently with clients in the past six months, both within full engagements, where we’ve been looking at how to increase membership, and in speaking engagements, where I’m trying to help chapter leaders learn how to be more effective.

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4 Event Metrics You Should Be Calculating

Aaron Wolowiec

'This month’s guest post is by Courtenay Allen, a marketing specialist at Attend.com , which produces event management software. It was originally posted on the attend.com blog. Courtenay Allen, marketing specialist for Attend.com. You’ve set your event goals and planned every detail, but how do you know if you’ve been successful? The word “metrics” gets tossed around everywhere, but it’s more than just a buzzword – it’s a necessity.

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2024 Association Survey Results Report

2024 Association Survey Results Report For the 10th year, association professionals across the U.S. and Canada provided a look at the inner workings of their organizations when they replied to GrowthZone’s annual survey. Read the 2024 survey results report to see how your association compares: Top Challenges Retention Rates Non-Renewal Reasons Automatic Renewals Reinstatement Strategies Member Engagement Changes & Strategies Why Members Join Non-Dues Revenue Sources Dues Increases, and more

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Sponsorship As An Alternate Revenue Stream

Wild Apricot

'If you''re looking for some insight into using sponsorship to generate some non dues revenue, here are some ideas shared by our Small Membership Advisory Community members.

Revenue 258
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2015 Association Management Trends and Important News from YM

YourMembership

Welcome to 2015! It’s only the first week of the New Year and we are already off to an exciting start as YourMembership proudly announced this week the acquisition of Digital Ignite and that we will be adding its Learning Management System to YM’s expanding suite of products. As quoted in our press release, “this significant addition makes YourMembership the leading engagement platform for organizations, delivering upon their mission of helping associations, organizations, publishers and other

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How the British Woodworking Federation grew by 28%

Optimist Consulting

'I was recently invited to Tweet on behalf of the Trade Association Forum at their Best Practice Exchange which showcased some of the winners from their annual awards earlier in the year. During the day I saw a presentation by Dave Campbell, Marketing & Training Manager at the British Woodworking Federation. He presented his ‘Three-point plan to membership success’ which resulted in a 28% growth in membership.

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Is Your Association a Skunk Works for Your Industry?

Eric Lanke

'I recently listened to a podcast put out by Seth Kahan (bonus points if you know both what a "podcast" is and who Seth Kahan is) that contained the following anecdote. A consultant, trying to shake an association executive out of his complacency, asks how he would feel if his association spent gobs of time and money developing an unique product for its membership, only to have a for-profit company sweep in, develop, and launch a competing product, at a significantly lower price, for the same au

Industry 109
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The Retention Ripple Effect: Nonprofit Staff and Donor Dynamics

Speaker: Andrew Olsen, CFRE - EVP, Fundraising Solutions at DickersonBakker | Kat Landa, CFRE, CSD - SVP, Talent Solutions at DickersonBakker

Across the nonprofit sector, organizations invest heavily in donor retention efforts, yet the struggle of cultivating lasting relationships remains. While attracting new donors is crucial, the lack of repeat donors poses significant financial risks. Through a comprehensive analysis of industry data, experts argue that there is a direct correlation between donor burnout, donor retention, and the talent retention crisis.

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Keep your Board members off email (at least during your meetings)

Virtual

'Are your in-person board meetings the ideal environment for your directors to do their email? (Or, worse, play the latest Angry Birds release?) Does your Board struggle to be conversational around critical or strategic topics? While every board is certainly different, below are some methods that have moved the needle within some of the most engagement-resistant groups: Plan a pre-meeting social event or dinner: Board meetings generally have an aura of formality to them, and not everyone is comf

Maine 130
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Learning plans for the New Year

Aaron Wolowiec

'January has nearly come and gone. It’s hard to believe. Just this week my chiropractor reminded me that 2015 is about 1/12 over. It seems like only yesterday I was gearing up for the hustle and bustle of the holidays: decorations, cards, presents, baking, parties and the like. And then New Year’s Eve passed us by in the blink of any eye, too. In fact, my friends and I caught the official countdown on TV just moments before midnight.

Analysis 147
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Wild Apricot Update January 2015: New Year – New Features & Resources

Wild Apricot

'In this month''s Wild Apricot Update, you''ll find details on: our 2015 Product Roadmap, new responsive themes, our Membership Knowledge Hub and community building plans.

Resources 225
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The Year Without Pants and How to Replace Email

Association Navigator

'The Year Without Pants and the future of work is Scott Berkun’s account of his year working for Automattic, Inc. the company behind WordPress, the online, open source website creation software that many consider the easiest and most powerful blogging and website content management system (CMS) available today. According to Amazon: 50 million websites, or twenty percent of the entire web, use WordPress software.

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SME Relationships: Proven Solutions for Seamless Collaboration and Success

Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions

💢 Do you find yourself stuck in never-ending review cycles? Are you wondering if your Subject Matter Expert actually got that last review request? Are you having trouble trying to decipher impractical or conflicting feedback? 💢 If any of these scenarios sounds familiar, you may benefit from a crash course on managing SME relationships!