October, 2016

Trending Sources

Dynamic Communities Spurs Engagement and Conversation for Microsoft User Groups

Higher Logic

Dynamic Communities, Inc. is the administrative organization behind professional software user groups such as the Dynamics AX User Group (AXUG), the Dynamics GP User Group (GPUG), the Dynamics CRM User Group (CRMUG), the Dynamics NAV User Group (NAVUG), and more. In total, more than 95,000 members participate in Dynamic Communities-managed user groups. The Need to Improve Member Networking. Growth.

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7 things I like about the Federation of Small Business’s website

Optimist Consulting

I was recently looking at the FSB’s website and was impressed by how easy it was to navigate, how clearly the information was ‘chunked’ and displayed, and how it showcases their re-brand. What’s new? Any reduction in number of clicks is a benefit in my opinion and will keep visitors on your site for longer! My favourite campaign example is #ibacksmallbusiness. Uncategorized website content

Associations drive the heartbeat of America.

YourMembership Blog

Saying it with song on a magical night, annual ASAE Summit Awards captures monumental contributions of the association industry. photo credit: USAe-News You couldn’t help but be moved by the range and passion of Mikky Ekko’s vocals and performance. If you haven’t heard the melodic sound of the Grammy-nominated singer/songwriter and indie pop artist, you’re […].

Don’t Start Writing Your Association’s Next Survey Without Following These Steps


“USA Today has come out with a new survey - apparently, three out of every four people make up 75% of the population.” – David Letterman. That’s insightful information. Really mind-blowing. And funny because it’s so accurate. There are a ton of surveys out there today, and not all of them result in worthwhile information. Association Collaboration Member Benefits Crowdsouring

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Everything You Need To Know About Online Community Management


DON’T BE LEFT OUT! JOIN THE 150+ ASSOCIATION EXECUTIVES WHO HAVE TAKEN THIS PROGRAM! I’ve partnered with Ben Martin of Online Community Results to offer an on-demand, crash course on the Essentials on Online Community Management (EOCM). We designed this course for community managers (full or part-time) and the executives who oversee community management. Going live. Managing risk.

More Trending

Easy equality: 8 small steps to support women at work

YourMembership Blog

You don’t have to join an advocacy group or attend a protest march to support women in your workplace. Here are small actions anyone can take to chip away at cultures and habits that prevent women from contributing fully to their organizations’ success. In my job creating partnerships between my employer and other organizations, I […]. Industry News + Trends Thought Leaders

3 Surprising Uses for Member Engagement Metrics (that Can Make You Money)


Member Engagement Analytics Generating Revenue Sales

How to Promote Your Blog: 5 Tools to Improve Rankings of Your Old Content


To keep your blog growing, you add more and more content doing your best to market everything you write. It’s a long and challenging process and it’s well worth going through. But while doing that, you may be missing a low-hanging fruit, something that may boost your blog traffic considerably over time, that is go back and optimize your old content. It all starts with keywords.

Associations Are a Perfect Fit for Young Professionals

Associations Now

A look at why associations really are uniquely positioned to be employers of choice for today’s millennial employees. What do you want to be when you grow up?”. As a child, did you ever answer “association management professional”? I didn’t think so. For me, my first reply was “I want to work at Sea World!” No suits, wet or otherwise, required. How did you arrive in your association career?

The C-Suite's Role in Social Media

Higher Logic

Social media has undoubtedly gained an increasing role in the business community. For any organization, the importance of social media is right up there with any other marketing strategy. However, are there reasons for business executives to have their own presence on social networks? The answer is a resounding, YES. If your organization is on social media, you should be too. Build brand and trust.

12 Practical Ways To Engage and Retain Members in Today’s World

Wild Apricot Blog

It costs up to 25 times more to find and convince a new member to join than to keep your current members engaged. Here's a list of actually practical tips to retain your members. retain members

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Consider flipping the membership equation.

YourMembership Blog

Thinking different about member retention + recruitment. The following original article was first published online on September 13, 2016 by John Wiley & Sons and then appeared on page 6 of the October 2016 edition of The Membership Management Report, a monthly journal published by Wiley for the association industry. Do you remember […]. Industry News + Trends

Why It May Be Time to Ditch Your Association’s Event Tools for Your AMS Software


I have Hulu Plus, Amazon Instant Video, and Netflix along with subscriptions to several premium cable channels. I watch a lot of TV, and I enjoy it. My mother, on the other hand, thinks I’m crazy. Every time she visits she ends up toggling between systems and exclaiming at how much money I’m spending on different subscriptions that often offer the same shows. Then she gets mixed up.

Congratulations to Higher Logic!


By now, you have probably heard the news that Higher Logic has received a $55m investment from JMI equity. Here’s more analysis on this from community expert Ben Martin. BREAKING: Higher Logic takes $55M investment. Rob Wenger, CEO of Higher Logic, told me: “We have BIG plans for enhancements to our product, and this investment is going to help us get them out the door much faster.

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Why Engagement Must Be Built Into the Member Experience

Associations Now

Struggling to get members engaged? Perhaps the problem’s not in your methods but in the engagement opportunities themselves. More online collaboration tools. Better messaging. Finer demographic data. Nicer incentives. When associations struggle to get members engaged, they often search for practical solutions like these, special tricks for getting members’ attention. The list goes on and on.

Should Lurkers Be Called 'Lurkers'?

Higher Logic

Would you rather be called a ‘lurker’ or a ‘wallflower’? Language is an important factor when creating an online community. Developing specific words or phrases can deepen a sense of community amongst your members, giving them the feeling of being on the “inside” or part of an exclusive group. Which leads us to this question: should we call lurkers ‘lurkers’? Are lurkers doomed from the beginning?

The Value of Taking Mini-Breaks During the Nonprofit Work Day

Beth Kanter's Blog

Last week, I was in London teaching social media strategy workshops for London NGOs organized by Social Media Misfits and keynoted Institute of Fundraising’s Future of Fundraising Conference. As a co-working space, if offers offices, desks, and meeting space for start ups. One thing you notice is the building interior design, created by award-winning Spanish architects SelgasCano.

Don’t let Facebook + LinkedIn have your cake and eat it, too.

YourMembership Blog

you are handing over your association members to the competition. Now, you may not believe me, but it’s true. Associations are handing over their entire membership base to competitors and don’t even know it! That’s because your competition doesn’t look familiar. It’s not another association, non-profit, society or organization. These competitors, […]. Industry News + Trends Membership Management Social Media and Business Trends

How to Analyze Your Association’s Survey Data Without Losing Your Mind


“The data tells a story, and once you know the story you can change the ending.” – Debbie King, CEO of Association Analytics. Data, even “big data,” has become a buzzword in both the business and association space. Everyone wants data because, as Debbie King said, it can help organizations change. Association Member Engagement Analytics Crowdsourcing

The Myth of the Best Place To Work


This post was originally published on AssociationSuccess.org. Okay, I know some of you reading this probably won a “best place to work” award, and are quite proud of it. I get it. Your people filled out the survey and it scored really “well” and that’s something to be proud of. If it weren’t aligned, they wouldn’t be so happy, and you wouldn’t be a “best place to work.”. But here’s the problem.

A YP-Friendly Social Media Strategy

Associations Now

Young professionals can serve your association well in that these digital natives will help you keep up on the social media front. And by having a solid social media strategy, your association will also appeal to young professional member prospects. Social media is constantly changing. Hiring young professionals is one way to help to keep you organization up to date on the social media front.

Don't Overlook the Power of Online Community Micro-Influencers

Higher Logic

Ok, name the first social media influencer who comes to mind. Got it? You probably thought of a Kardashian or Jenner. They’re all over the news and social media, and even if you don’t pay attention, it’s hard to avoid them. And companies definitely take notice -- one tweet or Instagram post from a Kardashian or Jenner can make or break a product (and can cost tons of money). Engagement

Is your membership organisation’s board digitally savvy?

Optimist Consulting

I recently read a great new document, Making digital work: 12 questions for trustees to consider , which contains useful guidance on what your non-profit board should be thinking about when it comes to digital. The guidance has been developed by The Charity Commission , Grant Thornton and Zoe Amar Communications. They are also likely to bring digital expertise from their daily job.

Is Facebook at Work the answer to growing your association’s social community?

YourMembership Blog

Best serve associations with a branded, exclusive + private experience for their members. The post Is Facebook at Work the answer to growing your association’s social community? appeared first on YourMembership. Industry News + Trends Social Media and Business Trends

6 Association Management Tips from Steve Jobs


It’s hard to believe it’s been half a decade since Steve Jobs’ passing. Many of us early adopters still remember his live announcement/unveiling of the iPhone and the immediate, burning desire to own one. His legacy is still felt around the world every time someone looks at an iPhone. Association Management Association Executives Innovation

[Cool Infographic Friday] Snapchat 101: What You Need to Know


Tip o’ the hat to MDG Advertising for this one. Infographic by MDG Advertising. photo credit ). Content Strategy Cool Infographic Friday Cool Social Tools Industry Insider

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Attract Smaller Companies and Startups to Your Tradeshows

Associations Now

Could exhibiting costs be keeping smaller companies and startups from your tradeshow? Some thoughts on wooing these exhibitors, who may offer ideas and innovations that your members need to be successful long term. After all, tradeshows are a huge source of nondues revenue. percent of nondues revenue at trade associations, while professional organizations receive 7.8 percent from booth fees.

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When Community Members Dive into Politics

Higher Logic

Election years are always contentious, but especially these days. It’s one thing to debate or talk with friends -- maybe even family? -- but it’s another when those conversations end up on your community. Even if you think most members generally see eye to eye, people still have different opinions, which can lead to tension or full blown arguments. You’re the (debate) moderator. Wait for reactions.

10 Mandatory Membership Fields to Track in Your Database

Wild Apricot Blog

It’s important to keep track of the right member information, because you can analyze it to develop growth, retention, or engagement strategies for your organization. From our experience, here are the 10 mandatory membership fields to track. form registration application strategy membership fields

What If Attendees Remember Nothing From Your Event?

Velvet Chainsaw

Yes, what if they remember nothing from your event? Meetings are often so overloaded with material that learning may be hurt more than it’s enhanced,” says Andrea Driessen, Chief Boredom Buster, No More Boring Meetings. Read her article for seven ways to boost learning.). What’s worse than remembering nothing from the event? If attendees learned something and can’t apply it. No learning.

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Why Associations Need to Take Back Control of Their Websites Today (And How to Do It)


Try to count how many websites you visited yesterday. Or even today – just this morning. Do you know? Or have you already lost count? Member Benefits Marketing Strategy Association Management Services Membership Management Software

The One Simple Thing That Nonprofit Leaders Do To Keep Inspired and Avoid Burnout

Beth Kanter's Blog

Mike Brune, Sierra Club Executive Director. Yesterday, I honored to fill in as MC and interviewer for Darian Rodriguez Heyman at the Nonprofit Fundraising Masters event. (Darian was welcoming his first child, a boy, into the world!). In addition, facilitated a peer learning exchange called “Solution Salon.” For Chuck Collins, YMCA CEO, “It is all about the kids!”

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Business Roundtable Governance Guidelines Add Diversity Focus

Associations Now

This year’s edition of a key governance document for corporate boards recommends, for the first time, that diversity be made a priority to bring new perspectives and backgrounds to the boardroom. The latest edition of the Business Roundtable’s Principles of Corporate Governance makes one particular principle much more fundamental than it was in the previous edition of the guide.

Attention all business book enthusiasts!


Do you love to read? I do! I read an absolute ton in airplanes and during the summer at the pool… yes, that’s basically when I find the time. Sigh. I also have a big pile of books on my desk that I want to get to (Sound familiar? I know you do too!)… … It’s so hard to find the time when we’re always so busy with work and other things. Enter Readitfor.me.