YourMembership
FEBRUARY 20, 2018
From our Community Brands Digital Member Study, we learned there’s a strong correlation between member loyalty and technology. Members who believe their professional membership organization is an early technology adopter are generally more satisfied and feel more connected to their organization. We see these loyalty metrics rise even more when members perceive their organization’s use of.
Higher Logic
FEBRUARY 20, 2018
We know the value of trade associations – they play a vital role in social and economic dialogue. They bring competing organizations together to protect and promote entire industries, products, services, and workforces. But like other organizations, trade associations are going through a transition period. Their role in society is becoming muddied and complicated as new competitors emerge, industries contract and expand, and technology reshapes how the world does business.
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WBT Systems
FEBRUARY 20, 2018
A note for the meeting planner: please order decaf for the next committee meeting. Only 30 minutes in and your highly energetic committee members have already come up with several new online learning program ideas. You love their passion but not the ever-increasing workload for your small department. Since some of your courses have been around forever, you wonder if it might be time to sunset an educational program or two.
Spark Consulting
FEBRUARY 20, 2018
Over-work and too much stress are pretty much the norm for most association executives. Every day, we’re trying to do a lot for our members, and most associations are perpetually understaffed and tight on budget. This makes a digital detox sound like a really great idea. “Yeah! I’m going to slip that electronic leash, at least for a little while!
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Dive deep into essential elements that drive member retention. Learn why members may hesitate to renew. Discover actionable techniques to encourage their return and foster lasting engagement. Uncover reasons members choose not to renew. Learn effective tactics to elevate member engagement and communication. Explore methods to encourage member renewal and active participation in your association Download now to take charge of your membership retention strategy!
GrowthZone
FEBRUARY 22, 2018
Association networking events are critical to increasing member engagement and demonstrating value. Give your members the tools to maximize the time and energy they put into event attendance. Download Business Cards Are Not Your Customers. and share it with your members now. Part two of our two-part series on successful member networking explores post-event tactics to maximize the opportunity.
Association Universe brings together the best content for association members and organizers from the widest variety of industry thought leaders.
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Eric Lanke
FEBRUARY 19, 2018
This week I reviewed the free e-book, Fueling Exceptional New Member Experiences , from Amanda Kaiser at Kaiser Insights and the Smooth the Path blog. My favorite part was the section that talked about the importance of making a positive first impression with new members. These first impressions can be very positive and assure the new member that they did not make a mistake in joining.
Aaron Wolowiec
FEBRUARY 21, 2018
?Facilitators should actually be expert guides. Their understanding of the subject matter allows them to have a deeper understanding of the goals of the group and how to assist them in achieving those goals.
Idea Architects
FEBRUARY 22, 2018
I find myself increasingly disillusioned by what passes for political discourse nowadays. Instead of trying to engage in genuine dialogue with other people, too many individuals seem content to engage in caustic monologues that speak only to themselves. Read the comments section on just about any online newspaper, and you'll find the equivalent of adolescent name-calling culminating in verbal fisticuffs.
Higher Logic
FEBRUARY 22, 2018
Web tracking may not be the first thing that leaps to mind when you think about marketing automation, but it should be. Like perfecting a golf swing, marketing automation is all about the follow-through, and combining web tracking with automated campaigns is exactly the prep you need before stepping out on the green. Modern digital marketing is all about data.
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Events hold the power to create lasting impressions and meaningful connections. They are not only occasions for celebration but also valuable marketing opportunities. Event marketing has become an essential component of successful business strategies, enabling organizations to engage with their target audience and create memorable experiences. However, behind every successful event lies a well-thought-out marketing strategy.
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Reid All About it
FEBRUARY 23, 2018
The weekly list of free educational events and resources for the association community… Content is everywhere and a good deal of it is crap. Over at Spin Sucks, you can learn a few ways to ensure your content stands out in the stream of mediocracy. One of the most useful things you can do for your members or customers is to filter through all that crap and find the most valuable, relevant posts for them.
Aaron Wolowiec
FEBRUARY 23, 2018
Michelle Mason, president and CEO of Assoication Forum, is Gardian of the Month.
GrowthZone
FEBRUARY 20, 2018
Member networking events. Some people look forward to them, others secretly groan when they show up on the schedule. The key to making your association’s events successful is to make them valuable to your members. The long and short of it is: if members are going to attend, give them the tools to make them count. Get free networking resources to share with members.
Association Success
FEBRUARY 19, 2018
Can music influence our work? We put far too much emphasis on looks rather than on sound. We ask things like “have you seen the new Star Wars?”. Despite theatre experience being created by dozens of speakers around the room immersing you in the environment of a single projected image. Even on AssociationSuccess, articles focus on what an office should look like, how the desks should be arranged, should there be walls, etc.
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Every decision that goes into your learning monetization strategy matters for your organization’s bottom line. Our research has shown a clear correlation between high program maturity (and ROI!) and choosing the right monetization strategy. This eBook contains clear, actionable ways to approach packaging and pricing models that will help your association grow revenue, improve profitability, and drive expansion into new markets.
Smooth The Path
FEBRUARY 22, 2018
Boy, do we hate being pressured! Telemarketers are trained to add pressure until you give in. Realtors love to add just a bit more pressure when they say “oh, by the way, we are getting an offer on this property this afternoon.” High-pressure TV ads scream, “save big for one day only!!!” It must work because they keep doing it.
Association Adviser
FEBRUARY 22, 2018
This is my first Duty of Foresight column for Association Adviser, and the first in a three-part series I will post in the coming months to explain the duty of foresight for association boards and create a context for future columns. Jeff De Cagna, FRSA, FASAE, Foresight First LLC. In Part I, I will explain why the duty of foresight is just as important as the legally-recognized duties of care, loyalty and obedience (if not more important), and why the duty of foresight is an essential part of b
Spark Consulting
FEBRUARY 20, 2018
Over-work and too much stress are pretty much the norm for most association executives. Every day, we’re trying to do a lot for our members, and most associations are perpetually understaffed and tight on budget. This makes a digital detox sound like a really great idea. “Yeah! I’m going to slip that electronic leash, at least for a little while!
Association Success
FEBRUARY 22, 2018
This study showed us how to best engage new members. Shirley looked at the metrics of her 6-month new member email campaign. The first email generated a 40% open rate and the second a 47% open rate. The rest of the emails were each getting between 33 and 38% open rates, except for the third and fourth email, which had 14% and 19% open rates respectively.
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2024 Association Survey Results Report For the 10th year, association professionals across the U.S. and Canada provided a look at the inner workings of their organizations when they replied to GrowthZone’s annual survey. Read the 2024 survey results report to see how your association compares: Top Challenges Retention Rates Non-Renewal Reasons Automatic Renewals Reinstatement Strategies Member Engagement Changes & Strategies Why Members Join Non-Dues Revenue Sources Dues Increases, and more
Smooth The Path
FEBRUARY 20, 2018
There is a certain Amanda-ness about me. There are characteristics that make me, well, me. If I think about what makes me, me a few facts spring to mind. I am taller than average. I have blue eyes. I am female. I am 45 (boy, that sure did sneak up on me). Those are physical characteristics are facts about me, things I do not think anyone would argue with, but so far just these traits offer a very shallow view of who I am.
Association Adviser
FEBRUARY 22, 2018
This is my first Duty of Foresight column for Association Adviser, and the first in a three-part series I will post in the coming months to explain the duty of foresight for association boards and create a context for future columns. Jeff DeCagna, FRSA, FASAE, Foresight First. In Part I, I will explain why the duty of foresight is just as important as the legally-recognized duties of care, loyalty and obedience (if not more important), and why the duty of foresight is an essential part of buildi
Membersuite
FEBRUARY 21, 2018
Your members and staff are tweeting, following, and liking on a daily basis - shouldn't you be too?
Association Success
FEBRUARY 20, 2018
Data can curate unique member relationships when used responsibly. To imagine the future, it’s sometimes useful to turn our sights to the past. When the internet was first developed and became a part of our professional landscape, what did an organization’s engagement with their communities look like? And, how can technology improve our interactions with members today?
Speaker: Andrew Olsen, CFRE - EVP, Fundraising Solutions at DickersonBakker | Kat Landa, CFRE, CSD - SVP, Talent Solutions at DickersonBakker
Across the nonprofit sector, organizations invest heavily in donor retention efforts, yet the struggle of cultivating lasting relationships remains. While attracting new donors is crucial, the lack of repeat donors poses significant financial risks. Through a comprehensive analysis of industry data, experts argue that there is a direct correlation between donor burnout, donor retention, and the talent retention crisis.
CommPartners
FEBRUARY 23, 2018
Guest Blog from our Partners at ExpoLogic Sessions make up a significant part of your event’s agenda and can be a deciding factor for attendees when choosing to come to your event. It is important to select sessions that are exciting, interesting, and engaging to ensure your event’s success. But how do event organizers […].
.orgCommunity
FEBRUARY 20, 2018
This blog was originally posted by our strategic partner, Association TV® on WorkerBee.TV by Dan Stevens, president of WorkerBee.TV. Our webinar that we co-hosted last month with.orgCommunity created some interesting attendee feedback. See their surprising answers when you Click here or on the video below… During the webinar, all attendees answered YES to feeling the impacts of 3 major forces of change: Demographics.
Holly Duckworth
FEBRUARY 18, 2018
Why do you attempt to do the impossible? How many things are on your “to do” list this week? Ten? Twelve? Thirty-two? As you look at the list are you already in anticipatory fear of what you won’t complete, and stressing if the things you did last we are “good enough.” Most of us secretly […].
WBT Systems
FEBRUARY 21, 2018
Presentation of 2018 eLearning AWARD for LMS. Michael Ohligs (Miele & Cie. KG), Frank Siepmann (eLearning Journal) and Linda Bowers (WBT Systems). The 2018 eLearning AWARD in the category for ‘Learning Management System’ (LMS) has been awarded to the project partners WBT Systems and Miele & Cie. KG for the successful implementation of TopClass LMS and its integration into an enterprise-wide infrastructure worldwide.
Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions
💢 Do you find yourself stuck in never-ending review cycles? Are you wondering if your Subject Matter Expert actually got that last review request? Are you having trouble trying to decipher impractical or conflicting feedback? 💢 If any of these scenarios sounds familiar, you may benefit from a crash course on managing SME relationships!
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