.orgCommunity

JUNE 18, 2019

Generation Z and young Millennials are different. However, they will join and participate if they believe the ROI you offer is worth the short-term sacrifice to their budget—and you design and market programs that meet the education expectations of Millennials and Gen Z. 1: Affordability. Put yourself in a YP’s shoes.

millennials 40

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Reid All About it

DECEMBER 15, 2023

The weekly list of free educational events and resources for the association community… Association management. Lives of Gen Z and millennials. Juliana Kaplan at Business Insider describes how Gen Z and millennial parents are struggling right now. He saw the idea in action at the Social Media Market World conference.

Iowa 256

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Achieve

OCTOBER 25, 2016

New research from Achieve investigates millennials’ ongoing cause engagement behaviors during a presidential election year. Today Achieve, in partnership with the Case Foundation, released the second wave of research from the 2016 Millennial Impact Report. The second wave of data surveyed millennials from June through August 2016.

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CMA Solutions

NOVEMBER 17, 2022

When it comes to marketing, plenty of things have changed in a short amount of time. In 2023, we will see more inclusion in all forms of marketing, especially advertising. Brand Marketing Strategy 2023: Create More Memorable Experiences World-class customer experience is everything. Now, it’s marketing in general.

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Association Adviser

JULY 7, 2016

Despite popular sentiment that millennials are disinterested in joining traditional professional associations, young people are uniquely positioned to benefit from association membership in important ways. Don’t make the mistake of lumping all millennials together or thinking they’re not joiners. .

millennials 97

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Association Adviser

SEPTEMBER 22, 2016

Attracting millennials to your association requires thinking about the different life stages they are living through – and marketing to them appropriately. A lot of articles out there dispense quick advice about how to attract millennials to your association’s membership: reach them on social media!

millennials 60

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Reid All About it

MAY 21, 2021

The weekly list of free educational events and resources for the association community…. Here are the educational events scheduled for next week. Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. 5 Secrets of Email Marketing Geniuses. Niche conferences. More info/register.

San Jose 369

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Higher Logic

NOVEMBER 13, 2018

Baby Boomers, when you hear your Millennial members talk about the importance of work-life balance, do you roll your eyes? Millennial employees, do you wonder why your Gen X employer feels distant? Millennials. Millennials can name things like Napster, Columbine, 9/11, and social media as formative events/software.

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EventMobi: Association Events

JUNE 26, 2023

According to the 2022 Membership Marketing Benchmarking Report , 52% of associations believe a lack of engagement is the top reason members don’t renew. Choosing when your renewal efforts begin and end, how to frame your messaging, and what marketing channel you’ll use can make all the difference in your retention rates. The solution?

Member Engagement 130

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Reid All About it

DECEMBER 21, 2018

The weekly list of free educational events and resources for the association community… Reading and learning may be the last things on your mind right now. Peter Houstle of Mariner Management & Marketing has been working with several associations on a chapter ROI matrix. B2B content marketing predictions and trends for 2019.

Email Marketing 174

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Reid All About it

OCTOBER 27, 2023

The weekly list of free educational events and resources for the association community… Membership benchmarks. Marketing to younger generations. Trying to figure out how to market more effectively to Gen Z and millennials? Ask Me Anything: Marketing Automation Learn about marketing automation. CAE credit.

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Higher Logic

MAY 29, 2020

The goal: If your organization offers certifications, continued education, or trainings as membership benefits, your leadership may want to boost involvement in these areas to grow non-dues revenue. Many associations are looking to technology to help them achieve various goals like millennial recruitment and maximizing staff resources.

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Reid All About it

APRIL 26, 2019

The weekly list of free educational events and resources for the association community… Millennials and Gen Z are joiners but only if they believe the ROI your association offers is worth the short-term sacrifice to their budget. Marshal Carper, Social Media Examiner ). Digital Marketing Trends and Traditions 2019.

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Reid All About it

DECEMBER 8, 2023

The weekly list of free educational events and resources for the association community… Mental health. People talk about it in the association world, but how many associations actually provide resources and education about mental health issues to members and industry employers? Marketing to Gen Z and millennials.

Strategy 272

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Nimble AMS

DECEMBER 5, 2022

Encourage qualified volunteers to offer their specialized industry knowledge to create continuing education courses or webinars for your members. The American Urological Association (AUA) empowers volunteers through a detailed education content review process. Consider hosting a volunteer thank you party to celebrate their efforts.

Member Engagement 133

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Reid All About it

SEPTEMBER 30, 2016

After reading Elizabeth Engel and Shelly Alcorn’s paper, The Association Role in the New Education Paradigm , I was inspired to write my own take on how associations could transform higher education. Social Media Siloes (Association Chat). – Omni-Channel Marketing: How to Layer Your Channels to Increase Leads.

Maryland 150

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Reid All About it

FEBRUARY 22, 2019

The weekly list of free educational events and resources for the association community… I was all excited to share a must-read article from ASAE (members-only) by Kaihan Krippendorff about how your association can lead your industry in the blockchain revolution. Now for the educational events scheduled for next week.

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Associations Now

JULY 19, 2016

Use your social media presence to attract new member leads for your organization—but don’t forget the strategy. In fact, when it comes to social strategy, a few more steps are needed to turn your plan into something that drives new membership, advises Brie Ragland, social media account manager at MultiView.

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Reid All About it

APRIL 1, 2016

EDT* – Attract & Retain New Members with a Marketing Funnel. Learn how to build an online marketing funnel—an ongoing and automated marketing strategy for capturing the attention, nurturing, and converting prospects into new members. Presenter: John Haydon, Marketing & Social Media Expert.

Case Study 150

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Reid All About it

APRIL 1, 2016

EDT* – Attract & Retain New Members with a Marketing Funnel. Learn how to build an online marketing funnel—an ongoing and automated marketing strategy for capturing the attention, nurturing, and converting prospects into new members. Presenter: John Haydon, Marketing & Social Media Expert.

Case Study 150

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Blue Sky eLearn

OCTOBER 28, 2019

With advances in association management systems (AMS), associations are attracting millennials , as well as other high-priority groups of professionals. Social Media. Marketing emails for attendees and non-registered members. Social Media. Allows you to embed a social feed on your website.

Member Engagement 136

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Reid All About it

MAY 14, 2021

The weekly list of free educational events and resources for the association community…. Marketing copy. If you’re frequently under pressure to come up with clever and compelling marketing copy, I feel for you. Here are the educational events scheduled for next week. Host: American Marketing Association.

St. Louis 341

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GrowthZone

JANUARY 14, 2020

Watch Frank Kenny’s on-demand webinar, “ Social Media and Your Perfect Audience.”. In fact, Millennials prefer to pay for experiences vs. paying for things. It’s the ideal marketing piece to engage prospective members. Member organizations in 2020 need to focus on giving members what they want (e.g., Experiences.

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YourMembership

JULY 20, 2012

Corporate + Social. Education + Alumni. Your Goal for Social Media – Friday Fix. July 20th, 2012 | Posted in Social Media and Business Trends. There’s quite a firestorm brewing on the social webs. The real decision maker in this arguement is what you are trying to do with social media.

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Reid All About it

SEPTEMBER 15, 2017

Slack non-users may not agree, but growing an email list is one of the smartest marketing moves an organization can make. – Advocacy in a Social Media World. Using Marketing Automation to Grow Event Registration. . Using Marketing Automation to Grow Event Registration. Host: American Marketing Association.

Raleigh 203

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Velvet Chainsaw

MARCH 27, 2014

Millennials are angry, vocal and hungry for social change says Nancy Lublin , CEO of dosomething.org and Umair Haque , director of Havas Media Labs in a September 2013 Fast Company article. You’re listening to your target market and your target market cares. Attracting Angry Millennials.

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Reid All About it

FEBRUARY 5, 2016

The Pennsylvania Bar Institute’s marketing manager will share tactics to improve your learning catalog and member experience, while also driving membership and revenue numbers in the right direction. – Promoting Online Education & Certification. Social Media Examiner explains Blab in more detail. Register here.

Pennsylvania 150

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YourMembership

MAY 31, 2012

Corporate + Social. Education + Alumni. How Do You Innovate With Millennials? May 31st, 2012 | Posted in Member Engagement + Retention , Social Media and Business Trends. May 31st, 2012 | Posted in Member Engagement + Retention , Social Media and Business Trends. Social Media and Business Trends.

Innovation 150

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Association Briefings

DECEMBER 19, 2020

The smart use of data can have a profound impact on all sectors of an association - membership, marketing, communications, meetings, education, and advocacy. Your members - especially your digital-first millennial and Gen Z members - aren’t just wanting an individualized digital experience. They expect it.

Marketing 52

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Reid All About it

JANUARY 25, 2019

The weekly list of free educational events and resources for the association community… Oh my god, Millennials, Gen Z, they’re here! Quick, change everything about your educational programs because these young folks are soooo different. Here are the educational events scheduled for next week. Tue 1/29 at 2 p.m.

Chicago 170

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Reid All About it

MARCH 3, 2017

It’s a must read for anyone in an association membership, marketing or executive position. The Content Marketing Institute is a great resource if you’re ready to develop a strategy, or check out these 8 steps to creating a content marketing strategy from Rep Cap. How Millennials and Baby Boomers Can Work Together.

millennials 150

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Reid All About it

JULY 28, 2017

Look out, associations, higher education institutions are starting to realize they also need to be in the lifelong learning business. Find out how to engage students and millennials and lead them to the membership funnel. Stop thinking about adult education as different from anyone else’s education. Lunch provided.

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MemberClicks

APRIL 28, 2022

And while it’s a challenge to engage any of your member base, engaging young members can feel particularly daunting—particularly younger Millennials and Gen Z. So, how do association marketers speak to young members and get them to lean in? Recruiting new members and keeping them engaged is a crucial activity for all associations.

Tips 98

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Reid All About it

OCTOBER 7, 2016

Since I’ve been on an education kick lately, here’s an example of curation by a for-profit organization. Learn how Snapchat is different from other social media platforms; how to use Snapchat to engage event attendees; how to design an effective On-Demand Geofilter for your event; and how to market your organization with Snapchat.

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Associations Now

AUGUST 8, 2019

As millennials age and Generation Z hits adulthood, “Generation Alpha” enters the frame. Also: how human-centric marketing fosters member relationships. Move over, millennials. Play Up Human-Centric Marketing. Good marketing is about so much more than a singular transaction. Generation Alpha is growing up—and fast.

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Association Success

OCTOBER 26, 2020

By 2025, Millennials will account for 75 percent of the American workforce. These organizations are failing to build a pipeline; they lack a dedicated campaign to appeal to and engage, Millennials and GenZ members. Tip: Don’t relegate younger members to social media. Allow them to have a voice right away. Tip: See No.

millennials 78

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Reid All About it

NOVEMBER 11, 2016

Brandt Krueger, educator, speaker and consultant specializing in the field of event technology. Kelly Treadway, marketing and social media strategist, EventCurious. Webinars have become the most important tool marketers have for generating leads and driving sales. Sue Pelletier (moderator), editor, MeetingsNet.

Handbook 237

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