MemberClicks

NOVEMBER 16, 2021

As of 2019, email marketing boasted a 4,200% return on investment —or $42 in returns for every $1 spent. So, whether you’re sending a sales email, sharing company news or promoting content, email remains a valuable way to spend your marketing dollars. Promoting upcoming events. Preview a recent blog post.

Newsletter 52

Newsletter Tips eBook Content 52

MemberClicks

FEBRUARY 9, 2023

To articulate your value proposition to current and prospective members, you need to build a membership marketing strategy to spread the word. Targeted marketing for your association can help you reach and connect with new members, as well as better engage your current ones. But that’s where a marketing plan can help.

Marketing 98

Marketing Strategy Tips Email Marketing 98

Reid All About it

JUNE 30, 2023

The weekly list of free educational events and resources for the association community… Gen Z membership. WBT Systems provides strategies for offering professional development as an employee retention tool. Quick hits How to make your event habit-forming. Employee retention. Non-dues revenue partners. Change and culture.

Chicago 205

Chicago Newsletter Revenue Education 205

Blue Sky eLearn

FEBRUARY 4, 2020

From creating processes for handling your association’s most valuable asset (your data) to delegating tasks to maintain an organized strategy, this guide covers it all. Manage registration, marketing efforts, and product add-on revenue all through your main database. Email marketing software. Let’s dive in!

Organization 270

Organization LMS Software Social Media 270

Higher Logic

MARCH 8, 2018

Great marketing delivers personalized, timely content to the right people. Did you know 77 percent of email marketing ROI comes from segmented, targeted, and triggered campaigns? Still, 42 percent of marketers don’t segment and only four percent segment with multiple data types. Audience segmentation is the key.

Texas 214

Texas Florida Newsletter Email Marketing 214

Higher Logic

OCTOBER 12, 2017

That’s why we’ve put together a refresher course on some of the greatest advantages of using technology as part of your nonprofit fundraising strategy. Fundraising campaign management tools allow you to create and track campaigns, accept online donations, and manage fundraising events. Understand the configuration process.

Technology 179

Technology Strategy Software Tools 179

Reid All About it

JULY 7, 2023

The weekly list of free educational events and resources for the association community… A month from now, many of us will be at ASAE Annual in Atlanta. AI and event planning. Michelle Bruno at DAHLIA+ Agency gathers advice from several event and association consultants on how AI can help event planners. Fri 7/7 at 4 p.m.

Tools 195

Tools Education Newsletter Chicago 195

Freestone

APRIL 11, 2024

It can be costly, time-consuming, and overwhelming to develop a content strategy from scratch. However, when you repurpose content from your live events, you can save your organization time and money while reaching new learners. A perfect time to repurpose content would be in your reoccurring member newsletter.

Content 80

Content Revenue How To Social Media 80

Aaron Wolowiec

MAY 24, 2016

As some of you may know, Event Garde sends a monthly e-newsletter. Email marketers: Does this sound familiar? According to most reports, email is the No. 1 tool for marketing among associations. But do email campaigns work? A new report by Informz may help marketers decide.

Marketing 140

Marketing Email Marketing Newsletter Report 140

Aaron Wolowiec

MAY 24, 2016

As some of you may know, Event Garde sends a monthly e-newsletter. Email marketers: Does this sound familiar? According to most reports, email is the No. 1 tool for marketing among associations. But do email campaigns work? A new report by Informz may help marketers decide.

Marketing 140

Marketing Email Marketing Newsletter Report 140

CMA Solutions

JANUARY 31, 2024

Implementing effective SEO strategies, such as using industry-relevant keywords, optimizing site speed and creating high-quality content, are all proven tactics for increasing organic traffic, making it easier for potential clients to find and engage with the company’s website.

Industry 64

Industry Marketing Social Media New Jersey 64

Higher Logic

MAY 8, 2019

Alas, convincing people with overflowing inboxes to click on your email takes some finesse. Follow our tips to improve your association’s email open rate and boost member engagement, building a stronger communications strategy along the way. Tip #1: Allow for Email Opt-in + Topic Selection. That is not always the case.

Tips 166

Tips Email Marketing Newsletter Communications 166

Associations Now

OCTOBER 29, 2019

Email marketing is a great way to get your message directly in front of members. But if you’re crafting each email with your organization, rather than your members, in mind, it’s likely that your emails will go unread. And more importantly, do they want that content via email? Hosting a wintertime event?

Strategy 63

Strategy Newsletter Email Marketing Social Media 63

Reid All About it

JULY 16, 2021

The weekly list of free educational events and resources for the association community…. Newsletter suggestion. I always enjoy reading The Art of Noticing newsletter from Rob Walker, author of a book by the same name. How to create an editorial calendar that will streamline your content strategy. Email Address: Subscribe.

Revenue 195

Revenue Video Strategy Industry 195

Reid All About it

NOVEMBER 20, 2020

The weekly list of free educational events and resources for the association community… 86 “normal,” please. Here’s one from MemberSuite: your virtual events have value so stop making them free. Quick hits before we get to the list of next week’s free education: 40 one-sentence newsletter tips. Virtual conference pricing.

Certificate 370

Certificate System Dallas Price 370

Associations Now

MARCH 12, 2024

Associations have more opportunities than ever to engage with their communities via email, though challenges remain in terms of personalization, targeting, and data security. The 2023 Association Email Benchmark Report , published last month by the technology firm Higher Logic, highlighted the virtues of sophisticated email marketing.

Report 59

Report United States Analysis Email Marketing 59

Freestone

APRIL 11, 2024

It can be costly, time-consuming, and overwhelming to develop a content strategy from scratch. However, when you repurpose content from your live events, you can save your organization time and money while reaching new learners. A perfect time to repurpose content would be in your reoccurring member newsletter.

Content 52

Content Revenue How To Social Media 52

Association Briefings

MARCH 30, 2021

These newsletters are becoming more and more imperative in taking an association’s brand marketing to the next level, while consistently staying in front of industry professionals and becoming established informational authorities. Digital elitists have tried to “kill” email since 2009. That’s up from $39 last year!

Communications 52

Communications Phoenix Email Marketing Newsletter 52

Fonteva

DECEMBER 19, 2019

That’s why it’s important that your association actively works hard to keep members coming back year after year, offering value through opportunities and events that can’t be found otherwise. It’s likely that you have developed a set member engagement strategy over the years. Association member engagement strategies.

Member Engagement 59

Member Engagement Strategy LMS Class 59

Higher Logic

MAY 29, 2020

Where community fits in: Deepen member relationships year-round , not just at meetings or events. Looking to personalize and target your email communications strategy to different member segments? Increase event registration and participation. Had to cancel your event due to the pandemic? Growing Non-Dues Revenue.

Social Media 254

Social Media Tools Member Engagement Revenue 254

Achieve

DECEMBER 8, 2023

A solid fundraising strategy is essential for every area of higher education institutions to thrive, and performing arts programs are no exception. Try to develop your fundraising strategy in such a way that you can accomplish as much as possible while minimizing stress for your team. Email marketing. Let’s get started!

Tips 52

Tips Survey Social Media Communications 52

Higher Logic

DECEMBER 6, 2018

I’ll take you through four examples of how marketing automation and online community can work together to create highly personalized engaging experiences ( we'll use the same legislative examples from Part 1 of this recap series: Are You Prepared to Master the Engagement Economy? ). Example 1: Newsletters. Interested in learning more?

Newsletter 189

Newsletter Maine Content Examples 189

Membersuite

JULY 16, 2021

They help you make the best decisions about strategy, programs, events, content, benefits, marketing, and more. Does its proposed use align with the association’s goals and strategy? Reports provide the information you and your colleagues need to better understand your members, customers, and prospects.

Report 175

Report How To Committee System 175

Membersuite

FEBRUARY 17, 2022

Revenue diversification is an essential strategy for achieving the financial stability needed to drive your mission forward. If you align member and market needs with your mission, you’ll discover plenty of overlap where you can offer revenue-generating solutions. Niche conferences or one-day events. Event registration.

Revenue 135

Revenue Certificate eBook Education 135

Higher Logic

NOVEMBER 27, 2018

That being said, it’s time to take a closer look at your marketing automation strategy to see if you’re making any of these common mistakes. But a great strategy needs to be the foundation of your marketing automation campaigns. Your marketing automation software should be used across departments.

Marketing 196

Marketing How To Email Marketing Tips 196

Disciple Media

MAY 24, 2023

Email marketing can be extremely cost-effective. But before you can engage in email marketing you need to have an email subscriber list. In the guide below we’ll cover all aspects of creating an email list that will become an integral part of your growth strategy.

How To 36

How To Email Marketing Newsletter Discount 36

MultiBriefs

JUNE 29, 2023

{summary} Marketing for associations isn't an exact science, but there are some best practices you should follow. Unfortunately, marketing myths spread like wildfire, making it a little more difficult to put together a winning association marketing strategy.

Marketing 52

Marketing Social Media Directory Video 52

HighRoad Solution

NOVEMBER 19, 2020

We all have good intentions at the beginning of the year to define our overall strategy, only to find ourselves mid-year buried under our communications calendar. From newsletters to event announcements to membership status reminders, email is a critical piece of your overall strategy.

Newsletter 78

Newsletter Tools Strategy Team 78

Higher Logic

FEBRUARY 7, 2019

Regardless of which type of industry marketer you are – association, corporate, B2B, you name it – you might identify with these challenges. Thankfully, we include some resources to help you put your best 2019 marketing strategy into action (with minimal headaches, of course). Bonus: Relatable GIFs ??. again, I didn’t think so.

Marketing 149

Marketing Video Resources Content 149

MemberClicks

APRIL 11, 2023

For example, when someone searches for member John Doe, your directory listing will likely appear in the results.This additional traffic is ideal for building domain authority as part of your search engine optimization (SEO) strategy. Talk about it at public events. Email marketing can provide a 4,200% ROI.

Directory 52

Directory Examples Social Media Newsletter 52

Association Briefings

AUGUST 23, 2021

Email Newsletters Email’s reign is more powerful than ever thanks to a couple of recent events in the digital marketing space. E-newsletters is the ultimate space to take advantage of premium, contextual advertising. Think about it. Allow your sponsors to include a promotional message in your social feed.

Revenue 52

Revenue Social Media Newsletter Email Marketing 52

ISAE

APRIL 4, 2024

Essential legacy donor stewardship strategies So what are the specific strategies and best practices you can use to steward legacy donors? We recommend structuring your strategy into a stewardship matrix that lays out your segments and outreach cadences in an easy-to-reference way. Collect feedback and testimonials.

Examples 40

Examples Strategy Review Discount 40

Higher Logic

JULY 19, 2018

But, how many times a week do you scroll through your inbox and think, "Why am I receiving emails about something completely irrelevant to me?" or "Why am I being sent this email asking me to register for an event that I already registered for?". Include these 5 tactics in your strategy before hitting send.

Tips 159

Tips eBook Newsletter Marketing 159

Reid All About it

JANUARY 6, 2017

The New Jersey Society of CPAs (NJCPA) is using demographic and behavioral data to provide targeted, relevant content – newsletters, website content, and event marketing emails – to their members and community. Here’s the list of this week’s free webinars and learning events. Forget New Year’s resolutions.

Email Marketing 150

Email Marketing North Carolina New Jersey DC 150

Reid All About it

JANUARY 6, 2017

The New Jersey Society of CPAs (NJCPA) is using demographic and behavioral data to provide targeted, relevant content – newsletters, website content, and event marketing emails – to their members and community. Here’s the list of this week’s free webinars and learning events. Forget New Year’s resolutions.

Email Marketing 150

Email Marketing North Carolina New Jersey DC 150

Forj

AUGUST 7, 2017

Online marketing and social media definitely has its place in the marketing world, and is in fact the “go-to” strategy for most businesses today. It is a good idea, however, to use a mixture of online and off-line strategies when marketing events and classes to association members. Keep in touch.

Course 98

Course Tips Marketing Class 98

Reid All About it

JUNE 17, 2016

And now, the list of webinars and other events for the association community for the week of June 20. Presenter: Kristi Casey Sanders, director of digital marketing strategy of Plan Your Meetings @ Meeting Professionals International. – 10 PR Tactics to Make Your Events Stand Out from the Crowd. More info/register.

LMS 150

LMS Raleigh Content millennials 150