Higher Logic

MAY 8, 2019

Keep this in mind when trying to reach your busy members. A “good” email open rate among members depends on your industry and the end goal of your email. Recent data shows that: The average email open rate (across all industries) is 16.19%. The same is true of email marketing communications.

Tips 166

Tips Email Marketing Newsletter Communications 166

Higher Logic

MARCH 8, 2018

Great marketing delivers personalized, timely content to the right people. Did you know 77 percent of email marketing ROI comes from segmented, targeted, and triggered campaigns? Still, 42 percent of marketers don’t segment and only four percent segment with multiple data types. Audience segmentation is the key.

Texas 214

Texas Florida Newsletter Email Marketing 214

Fonteva

DECEMBER 19, 2019

Whether your association is made up of professionals in the same field or alumni who went to the same university, member engagement should always be one of your top priorities. Engagement secures your association’s relevance and fuels healthy member retention. Why is member engagement important?

Member Engagement 59

Member Engagement Strategy LMS Class 59

Reid All About it

MAY 12, 2023

They describe several examples of general and specialized membership tiers and discuss factors to consider before moving forward, like your AMS and market research. Newsletters. shares 15 ways to improve your newsletter content and delivery. State of the association industry. But do you? Virtual for in-person attendees.

Chicago 200

Chicago Newsletter Mooc Education 200

Higher Logic

MAY 29, 2020

While the way you align your proposed member community with your executives’ goals will vary by association, five of the most common priorities you might find in the strategic plan include new member acquisition, member engagement and retention, non-dues revenue growth, advocacy and legislation, and maintaining relevance.

Social Media 254

Social Media Tools Member Engagement Revenue 254

Reid All About it

JULY 7, 2023

15 Ways To Take Your Email Newsletter To The Next Level: Marketing Artificial Intelligence in Action Learn how to use email newsletter marketing to engage your members about current topics and industry trends. That’s why marketing often falls prey to the classic spray and pray model.

Tools 195

Tools Education Newsletter Chicago 195

MemberClicks

FEBRUARY 9, 2023

A well-planned marketing strategy can go a long way toward increasing your organization’s visibility with both prospective members and your community or industry. When other industry pros and organizations are well-versed on your value proposition, this can enhance your reputation. That’s where member profiles come in.

Marketing 98

Marketing Strategy Tips Email Marketing 98

Reid All About it

JULY 16, 2021

Newsletter suggestion. I always enjoy reading The Art of Noticing newsletter from Rob Walker, author of a book by the same name. Lauren Patrick, eLearning Industry ). Find out how the Construction Specifications Institute (CSI) embarked on their digital transformation project on behalf of their members and their industry.

Revenue 195

Revenue Video Strategy Industry 195

Freestone

MARCH 4, 2024

It might be time to create an association marketing strategy. An association marketing strategy can help you attract new learners, retain current members, drive non-dues revenue, and strengthen your brand recognition within your industry. But how can you begin building your association marketing strategy?

Strategy 52

Strategy Marketing How To LMS 52

MemberClicks

APRIL 11, 2023

Some extra information to include is: Employment information Membership level Affiliated organizations Information on Trade Association Directories Trade associations aren’t just about members but also their industry and even their company. Send reminders in your email newsletter or other organization publications.

Directory 52

Directory Examples Social Media Newsletter 52

MemberClicks

SEPTEMBER 26, 2022

It drives things like automated renewal campaigns, allows associations to easily send out invites to their next great event and helps them send their newsletters and other communications to their members. Event marketing : Plan events? Email marketing: Communicating with your membership is critical.

Software 52

Software Membership Management Directory Email Marketing 52

Association Briefings

OCTOBER 22, 2020

Think of all the questions you ask on your membership application: geographical location, years in the industry, company revenue, number of employees, etc. Perhaps you have different industry divisions you serve. Now take your segmentation one step further, segmenting your members based on past behavior. Register here).

How To 52

How To Newsletter Content Communications 52

MemberClicks

DECEMBER 19, 2023

A basic website typically includes public-facing information about your: Mission, vision, and values Organizational history Leadership staff or board members Ways people can get involved Services and programming Contact information to learn more A membership website includes this information, but also offers gated, members-only content and pages.

Directory 52

Directory Discount Software Tools 52

Higher Logic

JULY 19, 2018

Marketing automation has this great feature that lets you send emails to everyone based on the time they’re most likely to open that email and fulfill the call-to-action. Industry standards for open rates are great, but knowing each individual’s personal open time is beyond powerful.

Tips 159

Tips eBook Newsletter Marketing 159

MemberClicks

OCTOBER 10, 2023

AMS systems help organizations increase member engagement, improve recruitment and retention, and streamline their operations to save time and resources. Test these out, and evaluate which work best for your audience: Newsletter: The easiest way to get information out to your members is with a regular newsletter.

Software 52

Software Membership Management Newsletter Revenue 52

MemberClicks

OCTOBER 6, 2022

The next important management pillar is keeping members engaged and involved with your organization. Stay connected with members through regular communications and engagement campaigns, including: Keep your website up-to-date with the latest info on membership benefits, events, and upcoming opportunities for members to get involved.

Membership Management 52

Membership Management Software Social Media Recruiting 52

MemberClicks

FEBRUARY 2, 2024

Membership management software facilitates those relationships, allowing organizations to automate renewal campaigns, easily send event invitations and update members through newsletters or other communications. Your members might not renew on time (or at all) if they don’t get an auto-renewal notice. Member engagement.

Membership Management 52

Membership Management Software Directory Revenue 52

Disciple Media

SEPTEMBER 18, 2023

Pros: Specialized for the fitness industry. ClubExpress Geared towards clubs and associations, ClubExpress offers basic tools to enhance member engagement. Cons: Might lack advanced engagement tools. Pros: Solid member database management. Efficient email marketing tools. Mobile-friendly interface.

Tools 36

Tools Price FAQ Member Experience 36

MemberClicks

JULY 31, 2023

Membership management software facilitates those relationships, allowing organizations to automate renewal campaigns, easily send event invitations and update members through newsletters or other communications. Your members might not renew on time (or at all) if they don’t get an auto-renewal notice. Member engagement.

Membership Management 52

Membership Management Software Directory Revenue 52

Fonteva

MARCH 19, 2020

By examining your association’s member data, you can pinpoint the specific areas where your efforts are making an impact, or not. This holds true whether it’s your member engagement efforts or your internal operations. This is the first email marketing design trend on this list.

Tips 52

Tips Recruiting Recruitment Tampa 52

Reid All About it

SEPTEMBER 30, 2022

Newsletter engagement. Side note: I subscribe to a ridiculous number of newsletters, but I always open Marginal Revolution because I know it contains only two short posts. Using the Magic of Modern eCommerce to Boost Member Engagement and Diversify Revenue. Julie Stuck, email strategist, Validity.

Blended Learning 41

Blended Learning Software Education Marketing 41

MemberClicks

MAY 13, 2022

Email Marketing. Effective marketing for your association doesn’t just involve your website — email is a crucial engagement tool to keep in touch with your members and promote your upcoming events, learning opportunities, and more. Make sure the company understands your business and unique needs.

Software 52

Software Association Management Price System 52

Fonteva

SEPTEMBER 30, 2019

In addition to full member profiles, dues tracking, and other data reporting tools, the software includes knowledge databases, designed to help your team and members preserve your crucial combined industry knowledge. Targeted emails. This is a great choice for associations hoping to communicate better with members online.

Software 40

Software Association Management Association Software Tools 40

Reid All About it

APRIL 13, 2018

The weekly list of free educational events and resources for the association community… NAIOP’s mentoring program engages chapter members of all ages —and what association with chapters wouldn’t want to have something like that? Does your email marketing program deliver the way you want it to? Yes, no, maybe so?

DC 30

DC Washington Revenue Chicago 30